Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]

Word-of-Mouth - How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same) By now, many marketers have dabbled in social media—launching contests, promotions, and branding campaigns on Facebook, Twitter, YouTube, and blogs. But what many marketers fail to understand is that "social" is not the same as "sharing." Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough.

27 Ways to Increase Engagement on Your Facebook Page x 0inShare 27 Ways to Increase Engagement on Your Facebook Page How many a man has thrown up his hands at a time when a little more effort, a little more patience would have achieved success. How To Track Down & Scout Out Influencers You’ve heard it a lot. The key to your social dominance lies in your ability to connect with your brand influencers and get them to pass on your content and their networks just how great you are. It’s well-intentioned advice but it means nothing if you don’t know who these influencers are and how to go about identifying them.

7 Lessons for Better Networking with Social Media Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘Mashable‘ for a discount when registering. Social media allows us to discover, connect, and engage with new people of interest. While most people are open to new connections and receiving messages from people they don't know, there is a fine line between reaching out and "spamming." The challenge is to make a connection clearly and effectively without wasting people's time. Take Twitter to the Next Level Written By: Lucy Welton, iContact Social Media Marketing Coordinator Internet Summit, the largest digital event in the Southeast, was recently held in Raleigh, N.C., and iContact was a sponsor. One of the most engaging and interesting presentations I attended was by Tammy Gordon, the director of social communication and strategy for AARP. Her presentation on how to take Twitter to the next level resonated with me, and I wanted to share the 10 tips that she recommended.

Strengths and weaknesses How far is my company away from failure? The question itself sounds like an admission of inadequacy. The confident manager surely doesn't walk around waiting for nemesis to strike. Rather, confident people strut the stage like a colossus, with all the certainty, say, of Bill Gates. The question, though, was inspired by Gates, who observed that 'Microsoft is always just two years away from failure.' This wasn't self-deprecation, but sober analysis. 8 Things Everybody Ought to Know About Concentrating “Music helps me concentrate,” Mike said to me glancing briefly over his shoulder. Mike was in his room writing a paper for his U.S. History class.

Free CV templates - the way to go? Free CV templates are rife on the Internet. It seems like everybody and anybody is offering free CV templates on websites. And the funny thing is that people use them. People look for them, they copy them and paste in their details and fire the CV off to whatever job their are applying for. 101 Ideas to Get More Freelance Work and Generate New Client Leads Since FreelanceSwitch started, there is one question that I get asked more often than any other. How can a freelancer find more work and generate new client leads? Well at FreelanceSwitch we don’t shy away from the pressing questions. So as the kicker for a new series on how to get more freelance work, we have put together an enormous list of ideas, ranging from ones that take 10 seconds to 10 days. There’s something for everyone to try and I guarantee there will be plenty of things you never thought of. And now without further ado, here they are, your 101 ideas:

How to Leverage Social Reviews The first step you need to take in order to increase your presence in public is to increase your influence by leaps and bounds. A greater influence means that you will have a better chance of spreading your material in addition to attracting more viewers. There are several ways through which you can do this. For example, you can opt to maintain a blog or create a product site which will enable prospective clients locate you with relative ease. You can also opt to add public surveys as well as relevant and interesting information that draw more and more people to either your blog or site. The social media is the best way through which you can attract more attention.

5 Complimentary Skills to Graphic Design Articles January 7, 2009 In today’s economy competition is rougher than ever and even before this economic down turn I had mentioned how competitive the field of graphic design was getting and how more and more job listings were looking for multi-talented designers. By this I mean many employers want you to not only be a graphic designer, but also a web designer with knowledge of multiple coding language and much more. If you are freelancing from home than you will need even more skills to make the most of your home business so you can bring in as much steady income as possible. Below are some areas I recommend designers branch off into once they have a solid foundation in design. Even having basic skills in these areas will help a ton!

How to Use Pinterest to Build Trust and Loyalty Do your customers trust you? The key to building a successful business is the ability to create loyal relationships with your clients or customers. In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income. They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media. A great way to do this is to use Pinterest.

How to write a corporate Twitter strategy (…and here’s one I made earlier) (Cross-posted from the Cabinet Office digital engagement blog, with thanks for the guest spot.) You might think a 20-page strategy a bit over the top for a tool like Twitter. After all, microblogging is a low-barrier to entry, low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter. And the pioneers in corporate use of Twitter by central government (see No 10, CLG and FCO) all started as low-profile experiments and grew organically into what they are today. But, having held back my JFDI inclinations long enough to sit down and write a proper plan for BIS‘s corporate Twitter account, I was surprised by just how much there is to say – and quite how worth saying it is, especially now the platform is more mature and less forgiving of mistakes.

20 Creative Resume Designs Which Will Amaze Any Potential Employer A great showcase design post of some truly creative and inspiration CV designs which im sure would blow away any potential employer. The post focus on creative designs which make use of creative layout and designs which focus on colour. We would love for you to share within the comments your favourite designs from the post