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The Advanced Guide To SEO

Indexation & Accessibility You could have the best content in the world, the most amazing audience and even traffic coming from all kinds of places like social media and referrals. But if the search engines can’t properly access, crawl and index your site none of that matters for SEO. That is why in this section you’re going to learn how to look at your website from the search engine’s point of view. You’re going to be able to do a full crawl of your own site, handle migrations, redesigns and much more. Site Speed & Performance It is well known by now that Google has said site speed is a small ranking factor (about 1%). This is tiny, but it’s rare for Google to say that anything has a definite effect on rankings.

Why Email Marketing Crushes Social Media Marketing (and How to Get Started) If you’re serious about blogging and business, you need an email list. Yes, there are some social media naysayers, but here’s the truth: When you have someone’s email, you’re allowed to communicate with them when you want, how you want. And when you communicate well, you’ll see a MUCH higher response than any other mode of communication. Don’t take my word for it though… Here’s the proof: What’s Better? Silly question… I know. 1,000 highly targeted clicks absolutely crushes 50 clicks :-). Well, that’s the difference between email marketing and social media. Recently I sent out a link to my Twitter following, and that earned around 50 clicks in an hour. Not great… but not bad either. However, here’s where things got interesting: When I sent out that same link to my email list (it’s about twice as large as my Twitter and Google Plus following), I received more than 1,200 clicks. Yes, my email list might be twice as large as my social media following, but it generated about 24 times more clicks.

How Penguin 2.0 Levels the Playing Field [Data] If you’ve found yourself on a search industry website in the last few weeks, the odds that you’ve encountered a reference to the upcoming Google algorithm dubbed ‘Penguin 2.0’ are likely to be near 100%. Among other changes the algorithm update was to address, in a video released on his blog (below) just prior to the algorithm update Matt Cutts describes adjustments to host crowding, or clustering, in the SERPs. Host crowding is when multiple listings from the same domain appear throughout the natural search results for a particular keyword. For example: Google views this as a poor user experience and prefers to offer the user greater diversity in the search listings: Adjusting Strategies Based on Large Data Sets Here at Conductor we are fortunate to have access to a rich database of natural search data in our Enterprise SEO Platform, Searchlight. For One Large Branded Search Query, We See A 75% Reduction in Visibility The Impact Impact in the SERPs Impact on Analytics Moving Forward

Does SEO Boil Down to Site Crawlability and Content Quality? We all know that keywords and links alone no longer cut it as a holistic SEO strategy. But there's still plenty outside our field who try to "boil SEO down" to a naively simplistic practice - one that isn't representative of what SEOs need to do to succeed. In today's Whiteboard Friday, Rand champions the art and science of SEO and offers insight into how very broad the field really is. Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm going to try and tackle a question that, if you're in the SEO world, you probably have heard many, many times from those outside of the SEO world. I thought a recent question on Quora phrased it perfectly. Oh, well, yeah, that's basically all there is to it. In all seriousness, this is a fair question, and I can empathize with the people asking it, because when I look at a new practice, I think when all of us do, we try and boil it down to its basic parts. Well, yes and no. These things are never true.

The Definitive Guide to SEO Keyword Research | Search Engine People Blog Keyword research may be the most undervalued facet of SEO. While most webmasters will happily dedicate hours to reading backlink strategies and on-page optimization tips, very few spend the time needed to learn proper keyword research methodology. Thats a shame as your keywords largely determine: Your Customers: If you rely on SEO for the bulk of your sites traffic, its an absolute must that you choose keywords that potential customers actually use.Your Competition: Two very similar keywords in the same vertical can have a very different level of competition. Savvy SEO veterans know that finding low-competition, high-volume keywords with buyer intent is a shortcut to top search engine real estate.Your Monetization: All traffic is not created equal. Now that weve covered the why of keyword research its time to get into the nitty-gritty of the how. Find Your Niche Many SEO-minded webmasters, and especially microsite owners, do keyword research backwards. Evaluate Your Competition

Search, Answers & Knowledge Graphs Galore Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant’s innovations are setting the pace for the future of search. For example, Google Now. Google Now is everything that Siri was purported to have been, and closer to the intention of the DARPA PAL program from which Siri arose. Apple is now stepping up its efforts in this arena, announcing at the Apple Worldwide Developers Conference last week that Siri now has new male and female voices, Twitter search integration, Wikipedia integration and Bing Web search within the app. Knowledge Carousel Interestingly enough, “knowledge graph” is not a trademarked phrase. Google Now leverages the Google Knowledge Graph very effectively to provide users with specific answers to their search questions. Graphs Rule In Search

Quick SEO Wins: 31 Ideas From The Experts | Matter Solutions When was the last time you started a new SEO campaign? New projects are often exciting, but there’s one thing many SEOs don’t look forward to. The mismatch between expectations and actual progress of many search campaigns. Even when clients are well informed about the long-term nature of most search strategies, secretly they hope this new agency will beat its own forecasts. This creates a gap between expectations and reality: Managing expectations is crucial, but smart SEOs have learned how to bridge that gap in a different way. We asked 31 experienced SEOs about quick wins they like to use at the start of a new campaign. 1. “What I love to do, aside from the obvious title tags, meta descriptions, and page content, is to look at 404 Not Found pages that have inbound links. I do this by using a tool like MajesticSEO to get a list of all the pages on the client site that have one or more incoming links, and then crawling this list with a tool like Screaming Frog. Barry Adams 2. Matthew Barby

The Definitive Guide to Local SEO If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? I caught up with Sam McRoberts, CEO of Vudu Marketing, for an interview to answer these questions and more. 1. Any business that gets some or all of its customers or clients locally should consider local SEO. 2. While all of the elements that apply to national SEO also impact local SEO (on-page factors, links, social, indexing, etc.), local comes with a few unique elements. The first and probably most important is that for local SEO you need to create and claim a local profile on Google (and other platforms as desired.) The second most important thing is called a citation. Third, reviews. 3. All of the same elements apply, but there are four things you should strongly consider mixing in. 4. 5. 6. 7. 8. 9. What are the pros and cons of each? 10. 11.

SMX Advanced 2013 Recap: 32 Takeaways After a successful three-day run, SMX Advanced 2013 has come to an end and, after saying goodbye to the Bell Harbor International Conference Center and spending the night in Sea–Tac Airport, our Bruce Clay live-bloggers have safely returned home. In case you missed it, today’s post offers a quick-read recap of nine SMX Advanced live-blogging sessions that cover topics from PPC best practices and link acquisition, to content curation, authorship, and Schema. The Periodic Table of SEO Ranking Factors: 2013 Edition Technical SEO is still relevant. PPC Best Practices in an Enhanced-Campaign World Mobile modifiers, location and time of day are available at the campaign- and ad group-level, but not the keyword level.Campaigns with low desktop/tablet bids and aggressive mobile modifiers are preferable to campaigns running only mobile-preferred ads.Improve your Quality Score by using mobile landing pages for mobile-referred ads, or {imobile} and {ifnotmobile} parameters within PPC URLs.

6 Technical SEO Skills an SEO Professional Should Have Ask any number of kids what they want to be when they grow up, and at least one will point out an obvious answer: astronaut. Actually, it’s pretty likely at some point most kids wanted to be astronauts. And yet we don’t see many roaming around. Why? Because becoming one is notoriously difficult. First, you need a degree in engineering, math, or science. But the idea of a generalist background extends to more than the exotic job of being an astronaut. Job specialization has been the default framework for the past few decades, but today you can also notice a subtle shift towards a combination of general and specialized knowledge. So what is expected of you in order to be considered a true SEO “expert”? 1. The most fundamental requirement is actually not a technical one. You don’t necessarily need to switch jobs or focus entirely on programming, or assume that there’s no such thing as a marketer anymore. And only analytical thinking skills can give you that. 2. 3. 4. 5. 6. Conclusion

Everything You Ever Wanted To Know About Email Marketing While social media tools like Facebook and Twitter dominating our online strategies, one of the most successful forms of online marketing ever is email and today we have a look at some of the tips and tricks to running a good campaign. When you think about it, one of the first things most of us do every day is check our email. So if you can deliver good, targeted content with a strong call to action, it is going to be highly effective in terms of driving sales. On the flip side though, many of us consumers have been bombarded by so many spam emails and added to so many marketing lists that it can have a negative effect. In many cases, users block emails as spam or report the company for adding them to a list without permission so it is massively important to do this correctly, creating brilliant content and following all the right procedures. What Are The Best Times To Send Emails Making Email Mobile Friendly Link Through To A Mobile Optimized Website Go Big On Images Know Your Audience

Key Search Marketing Takeaways from SemTechBiz 2013 I've just come from the Semantic Technology and Business Conference in San Francisco, and it was both thoroughly enjoyable and highly instructive. I was joined there on the panel "Search Marketing in a Semantic World" by my esteemed colleagues Matthew J. Brown and Barbara Starr. Our panel discussion was lively and, I hope, interesting and elucidatory for those that attended: thanks Matt and Barbara! The conference sessions were not only interesting, but in aggregate both helped consolidate some thoughts about search marketing and the semantic web that have been on my mind for some time, and provided me with new perspectives on the relationship between the two disciplines. Insofar as these ruminations led to a eureka moment it is this: an understanding of the semantic web is not simply a useful accessory for SEOs, but is now required by any search marketer who wants to excel in their chosen profession. Let me try to explain the most of important of these to you. Why is this important? So?

The Future Of SEO Is Personalized Search: Interview with Warren Lee As part of our coverage from last week’s sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, Content Marketing and Analytics, I recently caught up with SEO professional Warren Lee after he gave a presentation on “Bringing Sexy Back for SEO” which covered increasing relevance and influence of SEO in overall marketing strategy. Warren believes the future of SEO is in personalization, and that SEOs could be doing a better job of taking advantage of how search can be personalized in a strategic way. Warren also describes Hummingbird as a big game changer that SEOs aren’t taking notice of as much as they should. So I asked Warren, “What are the key things people should be doing in regards to search personalization and Hummingbird?” Hear his response in the video below: Here are some key takeaways from the video: One of the major changes that came with Hummingbird was the personalization of search results based on an individual’s search history.