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The Advanced Guide To SEO

Indexation & Accessibility You could have the best content in the world, the most amazing audience and even traffic coming from all kinds of places like social media and referrals. But if the search engines can’t properly access, crawl and index your site none of that matters for SEO. That is why in this section you’re going to learn how to look at your website from the search engine’s point of view. You’re going to be able to do a full crawl of your own site, handle migrations, redesigns and much more. Site Speed & Performance It is well known by now that Google has said site speed is a small ranking factor (about 1%). This is tiny, but it’s rare for Google to say that anything has a definite effect on rankings.

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25 Free Ways Smart Businesses Use Google - SMALL BIZ AHEAD Do you ‘Google’? That’s a “duh” question, right? Did you know that besides “googling,” Google provides an entire suite of free tools that enable smart businesses to locate and engage with customers and prospects? If they had to create these on their own, most small business owners couldn’t afford it. See how many of these modern, cloud-based tools and platforms can benefit your business. Here are 25 smart ways businesses are using Google for greater efficiency: Facebook Best Practices - The Free Beginner's Guide from Moz SEO & Search Marketing Broaden your SEO with marketing resources for all skill levels: best practices, beginner guides, industry survey results, videos, webinars and more. Like offline social interactions, Facebook has its own set of unwritten do's and don'ts for users to follow. Facebook is, first and foremost, a social network built to help users stay connected with one another. It has also evolved into a platform for businesses to engage with their customers. This hierarchy is important to keep in mind, and means that you must know the ropes before diving in.

12 Secret Facebook Features EVERY Marketer Should Be Using More than than a billion people use Facebook daily. Yes, I know… that includes you. But did you know there’s a bunch of secret Facebook features you’re probably missing out on? Stop for a sec and think about how you used Facebook yesterday… and the week before that… and the month before that. Are your tactics only scratching the surface? Probably so — because even though Facebook’s been around for a decade, most marketers are still only using the standard features.

14 Amazingly Free Stock Photo Websites If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo.

1.2 Set up a new website - Webmaster Tools Help To set up a new website, you need to choose a domain name, register it through a domain name registrar, and choose a website hosting service. Choose a domain name The domain name is your website’s address on the web so choose a good one that is: Descriptive: Think about the name of your company and the content you’ll put on your site. The domain name is one of the first things people notice about a site so it should provide a good idea what your site’s about at a glance. Easy to remember: Keep the domain name short and simple. If it’s long and complicated, it’ll be hard for people to remember.

10 Free Online Courses In Social Media and Inbound Marketing The ability to use social media to regularly engage people, build an audience and express your personality is becoming an essential digital skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies. If you’re interested in improving your social media skills or building a career in social media these online courses and certifications can help you learn the ropes. The demand for people with “social media marketing” skills has risen 47% in the past year and is projected to continue growing at a fast clip as more business move marketing spending from paid advertising into content marketing and social media engagement. Where social media really becomes valuable in a business context is when you can use these social networks to raise brand awareness and also get new customers, leads and sales for a business.

53+ Free Image Sources For Your Blog and Social Media Posts  In social media, we're all increasingly thinking about visual content. At Buffer, we've shared our own study on the importance of images in Twitter posts for more social sharing. We've explored tools that help anyone create visual content. But there's one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content? It's a question with a lot of different answers and caveats.

SEO Myths. The Origins and The Facts There’s a lot of guessing and speculating that goes on when we talk about SEO and search rankings. 10 different SEO experts might tell you 10 different things. How then, would you go about deciding who to listen to and to distinguish fact from fiction? Essentially, when discussing website rankings with an SEO person, always keep in mind that there are over 200 ranking factors out there. Free Shipping & Returns: 8 Resources To Get You Started “Free Shipping & Returns.” It’s a dream when you see it as a customer, because it means what you see is what you’ll pay. If you don’t like it, send it back without any hassle. As a seller though, thinking about these four words can be a logistical nightmare. Do you absorb the costs and eat into your profit margins?

The Power of Digital PR for SEO & Search Visibility (Infographic) All too often it seems that Digital PR is pegged against Traditional PR as an either-or approach, and clients believe they need to employ only one at the expense of the other. There is often a feeling that one needs to go either “all traditional” or “all digital”. This is then further perpetuated by agencies fighting for their specific cause. Gallery - Salazar Packaging Outside print ends up inside RSC and FOl custom printed boxes Unpadded and bubble lined custom printed mailer envelopes

Google Mobile-Friendly Test In early March, Google announced the roll out of one of the most important algorithm updates since Penguin. The user has always been at the centre of Google updates, and through this most recent update, Google aims to better the user experience for the search engine’s mobile browsers. Google will give a boost to mobile-friendly sites and apps in order to help users “get the most relevant and timely results”. This can be seen as a response to the growth of access via mobile, as well as the larger trend towards more personalised search results. How to Check & Fix Your Website The Google mobile update is expect to roll-out from today, 21 April 2015.

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