50 Traffic Tips for Content Marketers [INTERACTIVE] » Informly - Informly Set your systems up to automate the syndication of your content. This was one of a few tips from Brian Massey the conversion scientist. He covers automation in his Blog Volcano strategy here. Neil Patel has just released an amazing new guide to advanced SEO, check it out here. Work out who has your audience (ideally a similar size) and partner on some content. Blog listing sites can be a useful traffic source. Guest posting is my most effective source of traffic and conversions but only since I started doing it effectively. Joe Pulizzi from the Content Marketing Institute says “Take current PowerPoint presentations and promote them on SlideShare. Doing a list post is a very well accepted way of generating traffic. Sometimes it helps to just email people cold. Webinars can be a great way to build your authority and get your name out there. Services like Help a Reporter Out (HARO) and Source Bottle allow content creators to find experts for articles.
Why Email Marketing Crushes Social Media Marketing (and How to Get Started) If you’re serious about blogging and business, you need an email list. Yes, there are some social media naysayers, but here’s the truth: When you have someone’s email, you’re allowed to communicate with them when you want, how you want. And when you communicate well, you’ll see a MUCH higher response than any other mode of communication. Don’t take my word for it though… Here’s the proof: What’s Better? Silly question… I know. 1,000 highly targeted clicks absolutely crushes 50 clicks :-). Well, that’s the difference between email marketing and social media. Recently I sent out a link to my Twitter following, and that earned around 50 clicks in an hour. Not great… but not bad either. However, here’s where things got interesting: When I sent out that same link to my email list (it’s about twice as large as my Twitter and Google Plus following), I received more than 1,200 clicks. Yes, my email list might be twice as large as my social media following, but it generated about 24 times more clicks.
Does SEO Boil Down to Site Crawlability and Content Quality? We all know that keywords and links alone no longer cut it as a holistic SEO strategy. But there's still plenty outside our field who try to "boil SEO down" to a naively simplistic practice - one that isn't representative of what SEOs need to do to succeed. In today's Whiteboard Friday, Rand champions the art and science of SEO and offers insight into how very broad the field really is. Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm going to try and tackle a question that, if you're in the SEO world, you probably have heard many, many times from those outside of the SEO world. I thought a recent question on Quora phrased it perfectly. Oh, well, yeah, that's basically all there is to it. In all seriousness, this is a fair question, and I can empathize with the people asking it, because when I look at a new practice, I think when all of us do, we try and boil it down to its basic parts. Well, yes and no. These things are never true.
The beginner's guide to Google Adwords » Informly - Informly This is a (freaken awesome) guest post by Alex Fredheim. Dan’s intro: Adwords is such a huge part of small business marketing that I really wanted to help people out with it. However I know very little about it and what I do know is that I suck at it. This is a very long guide but as someone who has been burnt by ‘investing’ in Adwords without really understanding it I can 100% guarantee you that it’s worth reading and worth referring back to as you build your campaign. Goals and expectations Before getting started with Adwords, there are a few questions that you need to ask: Is Adwords right for my business? Despite Adwords’ many advantages over other advertising mediums, it’s not the best way of acquiring customers for all businesses. Conversely Adwords can work exceptionally well when everything is right. What are my goals? It sounds simple, but so many businesses start advertising without taking the time beforehand to determine what their goals are. Can I commit to Adwords advertising?
The Definitive Guide to SEO Keyword Research | Search Engine People Blog Keyword research may be the most undervalued facet of SEO. While most webmasters will happily dedicate hours to reading backlink strategies and on-page optimization tips, very few spend the time needed to learn proper keyword research methodology. Thats a shame as your keywords largely determine: Your Customers: If you rely on SEO for the bulk of your sites traffic, its an absolute must that you choose keywords that potential customers actually use.Your Competition: Two very similar keywords in the same vertical can have a very different level of competition. Savvy SEO veterans know that finding low-competition, high-volume keywords with buyer intent is a shortcut to top search engine real estate.Your Monetization: All traffic is not created equal. Now that weve covered the why of keyword research its time to get into the nitty-gritty of the how. Find Your Niche Many SEO-minded webmasters, and especially microsite owners, do keyword research backwards. Evaluate Your Competition
Quick SEO Wins: 31 Ideas From The Experts | Matter Solutions When was the last time you started a new SEO campaign? New projects are often exciting, but there’s one thing many SEOs don’t look forward to. The mismatch between expectations and actual progress of many search campaigns. Even when clients are well informed about the long-term nature of most search strategies, secretly they hope this new agency will beat its own forecasts. This creates a gap between expectations and reality: Managing expectations is crucial, but smart SEOs have learned how to bridge that gap in a different way. We asked 31 experienced SEOs about quick wins they like to use at the start of a new campaign. 1. “What I love to do, aside from the obvious title tags, meta descriptions, and page content, is to look at 404 Not Found pages that have inbound links. I do this by using a tool like MajesticSEO to get a list of all the pages on the client site that have one or more incoming links, and then crawling this list with a tool like Screaming Frog. Barry Adams 2. Matthew Barby
Small Business Content Strategy Infographic - Informly Small business content strategy [INFOGRAPHIC] This infographic was inspired by the content marketing strategy I’m using at Informly. Feel free to share it or embed it on your site (link under the image). Direct link to download image (right click save as) or you can embed it using the code below. If you have any questions about the infographic or our content marketing / promotion process please feel free to comment below. Embed This Image On Your Site (copy code below): <div style="clear:both"><a href=" src=" title="Small Business Content Strategy" width="640" height="2472" border="0" /></a></div><div>Courtesy of: <a href=" Curve</a></div> About Dan Norris Dan Norris is a co-founder at WP Curve and a passionate entrepreneur with an obsession for content marketing.
The Definitive Guide to Local SEO If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? I caught up with Sam McRoberts, CEO of Vudu Marketing, for an interview to answer these questions and more. 1. Any business that gets some or all of its customers or clients locally should consider local SEO. 2. While all of the elements that apply to national SEO also impact local SEO (on-page factors, links, social, indexing, etc.), local comes with a few unique elements. The first and probably most important is that for local SEO you need to create and claim a local profile on Google (and other platforms as desired.) The second most important thing is called a citation. Third, reviews. 3. All of the same elements apply, but there are four things you should strongly consider mixing in. 4. 5. 6. 7. 8. 9. What are the pros and cons of each? 10. 11.
6 Technical SEO Skills an SEO Professional Should Have Ask any number of kids what they want to be when they grow up, and at least one will point out an obvious answer: astronaut. Actually, it’s pretty likely at some point most kids wanted to be astronauts. And yet we don’t see many roaming around. Why? Because becoming one is notoriously difficult. First, you need a degree in engineering, math, or science. But the idea of a generalist background extends to more than the exotic job of being an astronaut. Job specialization has been the default framework for the past few decades, but today you can also notice a subtle shift towards a combination of general and specialized knowledge. So what is expected of you in order to be considered a true SEO “expert”? 1. The most fundamental requirement is actually not a technical one. You don’t necessarily need to switch jobs or focus entirely on programming, or assume that there’s no such thing as a marketer anymore. And only analytical thinking skills can give you that. 2. 3. 4. 5. 6. Conclusion
Méthode pour lancer un site dans les règles de l'art Le début de la vie d’un site est une étape cruciale. On dirait même que toute sa vie sera conditionnée par la manière dont il sera lancé, par rapport à certains principes fondamentaux du référencement. Voici comment s’y prendre pour donner naissance à un site Web dans les meilleures conditions. Tout part du triptyque : technique, contenu et popularité. Un déséquilibre dans un volet aura forcément des répercussions sur les autres. Aussi, quelque chose de vital à considérer se rapporte à l’influence de chaque volet. Technique Aujourd’hui, il faut vraiment être un gland pour construire un site qui possède des facteurs bloquants au référencement. La quasi-totalité des CMS n’ont aucun problème à se faire bouffer par les crawlers. Par contre, sur un deuxième niveau, les facteurs ralentissants pullulent. Les audits référencement ont encore de beaux jours devant eux pour affiner l’accessibilité pour les moteurs. Faire une préconisation est facile. Contenu Popularité Volume des liens Variété de liens
Everything You Ever Wanted To Know About Email Marketing While social media tools like Facebook and Twitter dominating our online strategies, one of the most successful forms of online marketing ever is email and today we have a look at some of the tips and tricks to running a good campaign. When you think about it, one of the first things most of us do every day is check our email. So if you can deliver good, targeted content with a strong call to action, it is going to be highly effective in terms of driving sales. On the flip side though, many of us consumers have been bombarded by so many spam emails and added to so many marketing lists that it can have a negative effect. In many cases, users block emails as spam or report the company for adding them to a list without permission so it is massively important to do this correctly, creating brilliant content and following all the right procedures. What Are The Best Times To Send Emails Making Email Mobile Friendly Link Through To A Mobile Optimized Website Go Big On Images Know Your Audience
The Future Of SEO Is Personalized Search: Interview with Warren Lee As part of our coverage from last week’s sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, Content Marketing and Analytics, I recently caught up with SEO professional Warren Lee after he gave a presentation on “Bringing Sexy Back for SEO” which covered increasing relevance and influence of SEO in overall marketing strategy. Warren believes the future of SEO is in personalization, and that SEOs could be doing a better job of taking advantage of how search can be personalized in a strategic way. Warren also describes Hummingbird as a big game changer that SEOs aren’t taking notice of as much as they should. So I asked Warren, “What are the key things people should be doing in regards to search personalization and Hummingbird?” Hear his response in the video below: Here are some key takeaways from the video: One of the major changes that came with Hummingbird was the personalization of search results based on an individual’s search history.