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The Advanced Guide To SEO

Indexation & Accessibility You could have the best content in the world, the most amazing audience and even traffic coming from all kinds of places like social media and referrals. But if the search engines can’t properly access, crawl and index your site none of that matters for SEO. That is why in this section you’re going to learn how to look at your website from the search engine’s point of view. You’re going to be able to do a full crawl of your own site, handle migrations, redesigns and much more. Site Speed & Performance It is well known by now that Google has said site speed is a small ranking factor (about 1%). This is tiny, but it’s rare for Google to say that anything has a definite effect on rankings.

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25 Free Ways Smart Businesses Use Google - SMALL BIZ AHEAD Do you ‘Google’? That’s a “duh” question, right? Did you know that besides “googling,” Google provides an entire suite of free tools that enable smart businesses to locate and engage with customers and prospects? If they had to create these on their own, most small business owners couldn’t afford it. See how many of these modern, cloud-based tools and platforms can benefit your business. Here are 25 smart ways businesses are using Google for greater efficiency: 12 Secret Facebook Features EVERY Marketer Should Be Using More than than a billion people use Facebook daily. Yes, I know… that includes you. But did you know there’s a bunch of secret Facebook features you’re probably missing out on? Stop for a sec and think about how you used Facebook yesterday… and the week before that… and the month before that. Are your tactics only scratching the surface? Probably so — because even though Facebook’s been around for a decade, most marketers are still only using the standard features.

Why Email Marketing Crushes Social Media Marketing (and How to Get Started) If you’re serious about blogging and business, you need an email list. Yes, there are some social media naysayers, but here’s the truth: When you have someone’s email, you’re allowed to communicate with them when you want, how you want. And when you communicate well, you’ll see a MUCH higher response than any other mode of communication. Don’t take my word for it though… Here’s the proof: What’s Better? 14 Amazingly Free Stock Photo Websites If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo.

Facebook Best Practices - The Free Beginner's Guide from Moz SEO & Search Marketing Broaden your SEO with marketing resources for all skill levels: best practices, beginner guides, industry survey results, videos, webinars and more. Like offline social interactions, Facebook has its own set of unwritten do's and don'ts for users to follow. Facebook is, first and foremost, a social network built to help users stay connected with one another. It has also evolved into a platform for businesses to engage with their customers. This hierarchy is important to keep in mind, and means that you must know the ropes before diving in. The Definitive Guide to SEO Keyword Research Keyword research may be the most undervalued facet of SEO. While most webmasters will happily dedicate hours to reading backlink strategies and on-page optimization tips, very few spend the time needed to learn proper keyword research methodology. Thats a shame as your keywords largely determine: Your Customers: If you rely on SEO for the bulk of your sites traffic, its an absolute must that you choose keywords that potential customers actually use.Your Competition: Two very similar keywords in the same vertical can have a very different level of competition. Savvy SEO veterans know that finding low-competition, high-volume keywords with buyer intent is a shortcut to top search engine real estate.Your Monetization: All traffic is not created equal.

53+ Free Image Sources For Your Blog and Social Media Posts  In social media, we're all increasingly thinking about visual content. At Buffer, we've shared our own study on the importance of images in Twitter posts for more social sharing. We've explored tools that help anyone create visual content. But there's one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content? It's a question with a lot of different answers and caveats.

1.2 Set up a new website - Webmaster Tools Help To set up a new website, you need to choose a domain name, register it through a domain name registrar, and choose a website hosting service. Choose a domain name The domain name is your website’s address on the web so choose a good one that is: Descriptive: Think about the name of your company and the content you’ll put on your site. The domain name is one of the first things people notice about a site so it should provide a good idea what your site’s about at a glance. Easy to remember: Keep the domain name short and simple. If it’s long and complicated, it’ll be hard for people to remember.

The Definitive Guide to Local SEO If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? Free Shipping & Returns: 8 Resources To Get You Started “Free Shipping & Returns.” It’s a dream when you see it as a customer, because it means what you see is what you’ll pay. If you don’t like it, send it back without any hassle. As a seller though, thinking about these four words can be a logistical nightmare. Do you absorb the costs and eat into your profit margins? 10 Free Online Courses In Social Media and Inbound Marketing The ability to use social media to regularly engage people, build an audience and express your personality is becoming an essential digital skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies. If you’re interested in improving your social media skills or building a career in social media these online courses and certifications can help you learn the ropes. The demand for people with “social media marketing” skills has risen 47% in the past year and is projected to continue growing at a fast clip as more business move marketing spending from paid advertising into content marketing and social media engagement. Where social media really becomes valuable in a business context is when you can use these social networks to raise brand awareness and also get new customers, leads and sales for a business.

Everything You Ever Wanted To Know About Email Marketing While social media tools like Facebook and Twitter dominating our online strategies, one of the most successful forms of online marketing ever is email and today we have a look at some of the tips and tricks to running a good campaign. When you think about it, one of the first things most of us do every day is check our email. So if you can deliver good, targeted content with a strong call to action, it is going to be highly effective in terms of driving sales. On the flip side though, many of us consumers have been bombarded by so many spam emails and added to so many marketing lists that it can have a negative effect. In many cases, users block emails as spam or report the company for adding them to a list without permission so it is massively important to do this correctly, creating brilliant content and following all the right procedures. What Are The Best Times To Send Emails