background preloader

The Advanced Guide To SEO

Indexation & Accessibility You could have the best content in the world, the most amazing audience and even traffic coming from all kinds of places like social media and referrals. But if the search engines can’t properly access, crawl and index your site none of that matters for SEO. That is why in this section you’re going to learn how to look at your website from the search engine’s point of view. You’re going to be able to do a full crawl of your own site, handle migrations, redesigns and much more. Site Speed & Performance It is well known by now that Google has said site speed is a small ranking factor (about 1%). This is tiny, but it’s rare for Google to say that anything has a definite effect on rankings.

Why Email Marketing Crushes Social Media Marketing (and How to Get Started) If you’re serious about blogging and business, you need an email list. Yes, there are some social media naysayers, but here’s the truth: When you have someone’s email, you’re allowed to communicate with them when you want, how you want. And when you communicate well, you’ll see a MUCH higher response than any other mode of communication. Don’t take my word for it though… Here’s the proof: What’s Better? Silly question… I know. 1,000 highly targeted clicks absolutely crushes 50 clicks :-). Well, that’s the difference between email marketing and social media. Recently I sent out a link to my Twitter following, and that earned around 50 clicks in an hour. Not great… but not bad either. However, here’s where things got interesting: When I sent out that same link to my email list (it’s about twice as large as my Twitter and Google Plus following), I received more than 1,200 clicks. Yes, my email list might be twice as large as my social media following, but it generated about 24 times more clicks.

The Definitive Guide to SEO Keyword Research | Search Engine People Blog Keyword research may be the most undervalued facet of SEO. While most webmasters will happily dedicate hours to reading backlink strategies and on-page optimization tips, very few spend the time needed to learn proper keyword research methodology. Thats a shame as your keywords largely determine: Your Customers: If you rely on SEO for the bulk of your sites traffic, its an absolute must that you choose keywords that potential customers actually use.Your Competition: Two very similar keywords in the same vertical can have a very different level of competition. Savvy SEO veterans know that finding low-competition, high-volume keywords with buyer intent is a shortcut to top search engine real estate.Your Monetization: All traffic is not created equal. Now that weve covered the why of keyword research its time to get into the nitty-gritty of the how. Find Your Niche Many SEO-minded webmasters, and especially microsite owners, do keyword research backwards. Evaluate Your Competition

The Definitive Guide to Local SEO If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? I caught up with Sam McRoberts, CEO of Vudu Marketing, for an interview to answer these questions and more. 1. Any business that gets some or all of its customers or clients locally should consider local SEO. 2. While all of the elements that apply to national SEO also impact local SEO (on-page factors, links, social, indexing, etc.), local comes with a few unique elements. The first and probably most important is that for local SEO you need to create and claim a local profile on Google (and other platforms as desired.) The second most important thing is called a citation. Third, reviews. 3. All of the same elements apply, but there are four things you should strongly consider mixing in. 4. 5. 6. 7. 8. 9. What are the pros and cons of each? 10. 11.

Everything You Ever Wanted To Know About Email Marketing While social media tools like Facebook and Twitter dominating our online strategies, one of the most successful forms of online marketing ever is email and today we have a look at some of the tips and tricks to running a good campaign. When you think about it, one of the first things most of us do every day is check our email. So if you can deliver good, targeted content with a strong call to action, it is going to be highly effective in terms of driving sales. On the flip side though, many of us consumers have been bombarded by so many spam emails and added to so many marketing lists that it can have a negative effect. In many cases, users block emails as spam or report the company for adding them to a list without permission so it is massively important to do this correctly, creating brilliant content and following all the right procedures. What Are The Best Times To Send Emails Making Email Mobile Friendly Link Through To A Mobile Optimized Website Go Big On Images Know Your Audience

* Best SEO tips - The definitive guide to search engine optimization The definitive guide to search engine optimization Copyright 2007 - All Rights Reserved. ________________________________ Welcome to the web's top SEO tips - the best and most comprehensive SEO guide on the internet for increasing your web site's traffic. SEO consists of two fundamental elements: producing search-engine-friendly content and obtaining high-quality inbound links. A. 1. Your content should be written extremely well; great copy writing is the heart and soul of SEO. 2. The only thing Google respects is high-quality text with some links pointing to it. 3. The Google sandbox is an incredibly useful tool that suggests keywords and key phrases on the basis of what people have been searching recently. 4. The h1 tag is one of the great secrets of SEO. Here is how you use the h1 tag: <h1>Your keywords</h1> The h1 tag will make the text quite large; you can have the benefit of the h1 tag without such enormous text by using CSS to format it as desired. 5. 6. 7. and so on.

The Definitive Guide to Google's New Mobile SEO Rules Google recently announced changes to their SEO ranking algorithm that significantly improves the experience of using the web on smartphones. The goal of these changes: to improve search results for smartphone-friendly websites and penalize sites that make mobile browsing difficult. So, how can you make the most of Google’s mobile SEO ranking algorithm and ensure your mobile site isn’t being punished? Follow Google’s recommendations; understand the impact for e-commerce and publishing sites; and be well aware of common pitfalls for mobile SEO. In this definitive guide to Google’s new mobile SEO rules, I'll highlight the key ways you can optimize your website to take advantage of these recent changes. Part 1. Last summer, Google announced that it prefers mobile solutions that maintain the same URL across platforms . However, a more recent announcement on June 11 of this year was the first official acknowledgement by Google that one-URL websites are actually favored in mobile search.

The Definitive Guide to SEO for Images: 6 Steps to Image-Ranking Success After receiving a couple of emails regarding SEO (Search Engine Optimization) in relation to images, I thought I would take some time to list out 6 steps you can use to help your images rank higher in image search (such as Google Images, Bing Images, etc.). As an added bonus, these steps will also aid in helping your pages rank higher in normal Web search! This isn't some rehash of the same run-of-the-mill advice you get on images (or so I hope, at least :) ), so, without further ado, here are 6 steps to image-ranking success: Image Name This is about as simple as it gets, but it really needs to be mentioned. Please, please, please do not name your images in a non-descriptive manner (e.g. q43fj8qs.jpg)! To note, while it's debatable as to if you should use an underscore (_), a hyphen (-), a period (.), a space ( ), or some other character to separate multi-word-named images (e.g. my-image-name.jpg vs. my_image_name.jpg vs., etc.), I, personally, like to use hyphens.

The Definitive Guide to Keyword Organization Build a Foundation for SEM Success Click here to download the Definitive Guide to Keyword Organization in PDF format. When discussing successful search engine marketing (SEM) campaigns, many will immediately point to obvious tasks such as keyword research, bid management, ad writing, copywriting, link-building or conversion optimization. These are all important, but all too often an integral step is left out – keyword organization. Think of a search marketing campaign as a delicate structure that you must build, with each task or layer of complexity building upon the last. What Is Keyword Organization? At its core, keyword organization is the process of taking your bulk list of keywords and placing each term into meaningful, relevant groups. Why Is Keyword Organization Important? If the analogy of a building’s foundation is not clear enough, there are countless benefits to having a meaningful keyword organization plan for your SEM campaigns. Keyword Organization for Pay-per-click (PPC) 1.

Search Engine Rankings and SEO - A Complete Guide Search engine rankings are a questionable metric. A few years ago, search engines provided everyone with the same information. Each time a each user searched for a query, the SERPs looked particularly the same for each keyword. Everyone knew the best performing keywords and to be honest, the space in the rankings wasn’t so crowded. Anyway, for the constant search results the measurement of such was a bit easier, as it was particularly the same. Like any other solution, there is no such thing like one-size-fits-all, as every person is different. Personalization factors which affect rankings as a metric 1. The first factor would be the “Country”. For example, let’s assume that you look for quite a broad phrase like, “petrol station”. The point is that if your site is relevant to some characteristic keywords in one country, in another it could be simply visible in the SERPs. 2. 3. The way the rankings are determined in terms of personal search history is slightly different. 4. SEO Analysis

Keyword Research: The Definitive Guide You may be wondering: “What is a Niche Topic, exactly?” A Niche Topic is a topic that your target customer is interested in. In other words, this isn’t a specific keyword. It’s a broad topic. (I’ll show you exactly how to extract keywords from your Niche Topics later in this guide) For example, let’s say that you run a business that sells basketball hoops. As we saw earlier, the GKP is pretty useless at giving you anything but very, very closely related keywords. While some of these keywords might be a great fit for your business, there are dozens of others that are less competitive…and just as lucrative. Unfortunately, these keywords can be REALLY hard to find. In my experience, starting with Niche Topics is the easiest way to find these sorts of untapped keywords. Niche Topics are a list of niches that your customers care about AND are closely related to your bread and butter niche. For example, someone interested in buying a basketball hoop may also search for: See how that works?

The Definitive Guide To Creating Better Converting Product Pages There are a variety of reasons why you would want to start a website, the most common being to get someone to read what you have to say, followed by getting someone to buy something. Before you even think about the design and layout of your site you need to define what exactly it is that you want your visitor to do when they arrive, because trust me if you don’t know that then the chances of your success are extremely slim. When you create your website you should constantly be thinking about your call to action, examples of calls to action could be a “Buy Now” button, a “Subscribe to our Newsletter”, or even a compelling article title to “calling” the user to read your article. In this article you’ll learn tried and tested methods of getting your website visitors to do what you want them to do (conversion), always remember though that testing is the key to getting great results, what works for one site will not work for another. Be Blatantly Obvious Why should they proceed? Testing

How to Increase Traffic with Social A/B Testing How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to reach the most people? If you’re not considering these factors (and they are factors, believe me), you may be selling yourself short socially. If you want to find the maximum amount of followers, increase clickthrough rates on your shares, attract the maximum amount of traffic via social shares and build a tighter network of influencers, you’ve got to optimize your public face. Social media is becoming an increasingly important factor in site optimization and traffic generation. Let’s lay some groundwork first. So how do we test and optimize our social face? The Four Cardinal Rules of Social Optimization Three Phases of Social Optimization So let’s look at each of these in a little more depth. 1. Why do it? Why should you care about where your social buttons show up?