25 Free Ways Smart Businesses Use Google - SMALL BIZ AHEAD Do you ‘Google’? That’s a “duh” question, right? Did you know that besides “googling,” Google provides an entire suite of free tools that enable smart businesses to locate and engage with customers and prospects? If they had to create these on their own, most small business owners couldn’t afford it. See how many of these modern, cloud-based tools and platforms can benefit your business. Here are 25 smart ways businesses are using Google for greater efficiency: 12 Secret Facebook Features EVERY Marketer Should Be Using More than than a billion people use Facebook daily. Yes, I know… that includes you. But did you know there’s a bunch of secret Facebook features you’re probably missing out on? Stop for a sec and think about how you used Facebook yesterday… and the week before that… and the month before that. Are your tactics only scratching the surface? Probably so — because even though Facebook’s been around for a decade, most marketers are still only using the standard features.
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53+ Free Image Sources For Your Blog and Social Media Posts In social media, we're all increasingly thinking about visual content. At Buffer, we've shared our own study on the importance of images in Twitter posts for more social sharing. We've explored tools that help anyone create visual content. But there's one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content? It's a question with a lot of different answers and caveats.
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The Definitive Guide to Local SEO If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? Free Shipping & Returns: 8 Resources To Get You Started “Free Shipping & Returns.” It’s a dream when you see it as a customer, because it means what you see is what you’ll pay. If you don’t like it, send it back without any hassle. As a seller though, thinking about these four words can be a logistical nightmare. Do you absorb the costs and eat into your profit margins? 10 Free Online Courses In Social Media and Inbound Marketing The ability to use social media to regularly engage people, build an audience and express your personality is becoming an essential digital skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies. If you’re interested in improving your social media skills or building a career in social media these online courses and certifications can help you learn the ropes. The demand for people with “social media marketing” skills has risen 47% in the past year and is projected to continue growing at a fast clip as more business move marketing spending from paid advertising into content marketing and social media engagement. Where social media really becomes valuable in a business context is when you can use these social networks to raise brand awareness and also get new customers, leads and sales for a business.
Everything You Ever Wanted To Know About Email Marketing While social media tools like Facebook and Twitter dominating our online strategies, one of the most successful forms of online marketing ever is email and today we have a look at some of the tips and tricks to running a good campaign. When you think about it, one of the first things most of us do every day is check our email. So if you can deliver good, targeted content with a strong call to action, it is going to be highly effective in terms of driving sales. On the flip side though, many of us consumers have been bombarded by so many spam emails and added to so many marketing lists that it can have a negative effect. In many cases, users block emails as spam or report the company for adding them to a list without permission so it is massively important to do this correctly, creating brilliant content and following all the right procedures. What Are The Best Times To Send Emails