Beyond Crisis Mapping: Social Network Analysis of Twitter Buzz During Australian Floods The flooded streets of Brisbane during an 1893 flood (Australian National Maritime Museum/Flickr). Australia has a long history of dangerous summer flood conditions, with waterways that break dams and rise over riverbanks to flood the streets. When a record-breaking flooding event struck the eastern states of the country in December and January of 2010-2011, Twitter users took to their online network to share information and communicate with fellow victims of the natural disasters. A year later, social network analysis (SNA) reports of Twitter chatter during the floods offer a picture of social media behavior in disaster response.
Facebook Changes Page Cover Rules – Test 20% With This Tool Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can. Top 9 Social Media Trends for 2015 2014 was definitely a great year for digital marketing. Looking back the year’s top social media highlights, we recall some outstanding milestones such as the #IceBucketChallenge, Ellen’s Oscar selfie, the #BringBackOurGirls campaign, or the #Bendgate phenomenon. It was an impressive year for social networks too: The 20 Best Marketing Infographics of 2012 Compelling imagery and visual design ruled marketing in 2012. Never before have pictures and images been so important for igniting engagement in your social media, email, and content marketing campaigns/strategies. With that, the popularity of infographics (information graphics) has also taken the marketing world by storm, and it’s easy to [literally] see why. Infographics are chock full of interesting stats, actionable items and a plethora of knowledge all wrapped up in a pretty package that’s ridiculously easy to share – A marketers dream! Let’s take a look at 20 of the best marketing infographics of 2012:
App Removes Personal Data From The Web Deleting your cookies, clearing your browsing history, and removing yourself from subscribed lists is an easy way to get rid of the data that builds up on your computer. They’re there for your convenience, so you can control how much you use them. But what about your personal data that builds up on the Internet, rather than on your own computer? That’s usually much harder to get rid of, and quite difficult to track down in the first place. So how can you control your online identity? Abine may have the answer. Disaster Alert This is the first App in the world with a Hi-Def Radar Widget, Weather Map Widget and an Earthquakes Map Widget. eWeather HD is the most informative Android application about your environment: Current weather and weather forecasts from different weather providers, NOAA weather alerts, latest earthquakes, live radar, geomagnetic storm forecast, pressure change indicator, wind and moon and sun calendar, METAR. The NOAA Doppler Radar shows tornado, rain, snow, and hail clouds movement on Google Maps around your location in real time with higher resolution images than any other app for Android ( USA only). eWeather HD: • Is an easy to use, handy assistant for staying informed about changing weather conditions,• Has a built-in barometer. A diagram is displayed which shows the atmospheric pressure changes for the past 24 hours. A red warning display is produced when the barometer detects changes more than 0.2 inhg.• Provides information on the last 100 earthquakes from all over the world.
Creative Commons Many Flickr users have chosen to offer their work under a Creative Commons license, and you can browse or search through content under each type of license. Here are some recently added bits and pieces: Attribution License STUDY: Big Retailers’ Strategies for Facebook, Twitter, Instagram How do big retailers market via Facebook, Twitter and Instagram? Julian Gottke, digital public-relations manager at social analytics provider Quintly, examined the strategies of the top three retailers on each social network to find out. The top three retailers by engagement rate on Facebook were Nordstrom, West Elm and IKEA, and Gottke described their Facebook marketing strategies as follows:
50 Beautiful and Effective Package Designs When choosing one product over another, the design of the packaging probably influences your decision far more than you realize. Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. The packaging should appeal to your target market. It’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer. Here are 50 beautifully designed packages that you can draw inspiration from.
Why Facebook Desperately Wants You To Share Your Photos We’re seeing it over and over again: major social networks like Facebook and Twitter launching new features and apps that make it fun for users to share their photos and videos. But are they really just doing it for you? Mark Zuckerberg explains why Facebook wants its users to share photos, and possibly why exactly they acquired Instagram. Twitter: How to archive event hashtags and create an interactive visualization of the conversation JISC CETIS MASHe The use of Twitter to collecting tweets around an event hashtag allowing participants to share and contribute continues to grow and has even become part of mass media events, various TV shows now having and publicising their own tag. This resource is often lost in time, only tiny snippets being captured in blog posts or summaries using tools like Storify, which often loose the richness of individual conversations between participants. It doesn’t have to be this way.
How to Create a Facebook Business Page in 5 Simple Steps [Tutorial] It's no longer a "good idea" for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it's become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page. Don't waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro. Click here to download our free Facebook business page guide. 11 ways to encourage your customers to share your content While there isn't any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible. This includes incentivizing not only your team, but also your customers, to post it on their social networks. 11 entrepreneurs from Young Entrepreneur Council (YEC) explain best strategies for doing so without seeming overbearing.