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Les 10 outils qui simplifient la vie du community manager

http://www.webmarketing-com.com/2013/01/17/18494-10-outils-community-manager

Beyond Crisis Mapping: Social Network Analysis of Twitter Buzz During Australian Floods The flooded streets of Brisbane during an 1893 flood (Australian National Maritime Museum/Flickr). Australia has a long history of dangerous summer flood conditions, with waterways that break dams and rise over riverbanks to flood the streets. When a record-breaking flooding event struck the eastern states of the country in December and January of 2010-2011, Twitter users took to their online network to share information and communicate with fellow victims of the natural disasters. A year later, social network analysis (SNA) reports of Twitter chatter during the floods offer a picture of social media behavior in disaster response.

Top 9 Social Media Trends for 2015 2014 was definitely a great year for digital marketing. Looking back the year’s top social media highlights, we recall some outstanding milestones such as the #IceBucketChallenge, Ellen’s Oscar selfie, the #BringBackOurGirls campaign, or the #Bendgate phenomenon. It was an impressive year for social networks too: Disaster Alert This is the first App in the world with a Hi-Def Radar Widget, Weather Map Widget and an Earthquakes Map Widget. eWeather HD is the most informative Android application about your environment: Current weather and weather forecasts from different weather providers, NOAA weather alerts, latest earthquakes, live radar, geomagnetic storm forecast, pressure change indicator, wind and moon and sun calendar, METAR. The NOAA Doppler Radar shows tornado, rain, snow, and hail clouds movement on Google Maps around your location in real time with higher resolution images than any other app for Android ( USA only). eWeather HD: • Is an easy to use, handy assistant for staying informed about changing weather conditions,• Has a built-in barometer. A diagram is displayed which shows the atmospheric pressure changes for the past 24 hours. A red warning display is produced when the barometer detects changes more than 0.2 inhg.• Provides information on the last 100 earthquakes from all over the world.

STUDY: Big Retailers’ Strategies for Facebook, Twitter, Instagram How do big retailers market via Facebook, Twitter and Instagram? Julian Gottke, digital public-relations manager at social analytics provider Quintly, examined the strategies of the top three retailers on each social network to find out. The top three retailers by engagement rate on Facebook were Nordstrom, West Elm and IKEA, and Gottke described their Facebook marketing strategies as follows: Twitter: How to archive event hashtags and create an interactive visualization of the conversation JISC CETIS MASHe The use of Twitter to collecting tweets around an event hashtag allowing participants to share and contribute continues to grow and has even become part of mass media events, various TV shows now having and publicising their own tag. This resource is often lost in time, only tiny snippets being captured in blog posts or summaries using tools like Storify, which often loose the richness of individual conversations between participants. It doesn’t have to be this way.

11 ways to encourage your customers to share your content While there isn't any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible. This includes incentivizing not only your team, but also your customers, to post it on their social networks. 11 entrepreneurs from Young Entrepreneur Council (YEC) explain best strategies for doing so without seeming overbearing.

Automatically Extracting Disaster-Relevant Information from Social Media Latest update on AIDR available here My team and I at QCRI have just had this paper (PDF) accepted at the Social Web for Disaster Management workshop at the World Wide Web (WWW 2013) conference in Rio next month. The paper relates directly to our Artificial Intelligence for Disaster Response (AIDR) project. One of our main missions at QCRI is to develop open source and freely available next generation humanitarian technologies to better manage Big (Crisis) Data. Over 20 million tweets and half-a-million Instagram pictures were posted during Hurricane Sandy, for example. Millennials Are All on Snapchat and Instagram, Right? Maybe Not [Study] On Snapchat’s advertising page, the ephemeral content app boasts some pretty impressive figures. That’s a big draw, and of course, anyone with any interest in social media marketing knows that Snapchat has a definitive allure with those younger demographics. But a new report from Ipsos, commissioned by investment firm Battery Ventures, has found that the magnetism of newer platforms like Snapchat among Millennial groups may not be as strong as many suspect. This is particularly true in terms of comparison to Facebook, which comes out as the leader in terms of engagement among Millennial users - with three times more young users indicating they visit The Social Network at least once a week than those who do the same for Snapchat.

Infomous Infomous is a revolutionary way to explore online content visually. Add Infomous on your site to engage readers, increase circulation and generate revenues. Create an Infomous cloud with your content and embed it on your site. See How to Embed Infomous To-Do List for Social Media Managers Want to know what the to-do list of a successful social media manager looks like? Here’s an infographic based on Sprout Social’s Darryl Villacorta’s to-do list. It’s broken down into daily, weekly, monthly and quarterly tasks. Michael Patterson, also of Sprout Social wrote an article in which he explained the tasks in detail.

2 Tech Tools for Emergencies from our Westgate Experience: Ping and Blood Donation As we mentioned yesterday, it’s been a bit of a crazy few days in Nairobi. The full Ushahidi team met yesterday (many virtually, of course), and we talked about many issues surrounding the Westgate siege and our own tools. This lead us to then think through our skills and tools, and where we could be useful. Two thoughts came immediately to mind: the Ping app: group check-ins during an emergency There was a consistent problem in every disaster that happens, not just in Kenya, but everywhere.

Instagram Hits 11-Month Low: Growth Down 93% And Engagement Down 70% So what's caused this continuous decrease in engagement on the platform? These are several factors: More brands and other users are getting onto the platform. They’re also posting more often. 5 Jaw-Dropping Social Media Stats (in Infographics) Sometimes, we can get blinded by statistics. They can be skewed and manipulated to serve the purpose of the presenter, giving us false impressions that don't tell us much. With numbers being thrown around daily about social media users, engagement, and revenues, it's important that we interpret the data properly. Statistics are particularly important when dealing with social media, in large part due to the fact that the numbers are so ridiculously large.

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