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Copywriting Direct Marketing - Home ClickZ Internet Marketing Solutions for Marketers The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. 1. As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. The problem is that non-descriptive headlines don’t work so well out of context. It short, it needs to tell people what they can expect from the article. 2. Definitions of clickbait will vary, but I think many people will agree on what crappy clickbait is. 3. 4. Social media. 5. 6. 7. 8. 9.

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