background preloader

The 20 Best Marketing Infographics of 2012

The 20 Best Marketing Infographics of 2012
Compelling imagery and visual design ruled marketing in 2012. Never before have pictures and images been so important for igniting engagement in your social media, email, and content marketing campaigns/strategies. With that, the popularity of infographics (information graphics) has also taken the marketing world by storm, and it’s easy to [literally] see why. Infographics are chock full of interesting stats, actionable items and a plethora of knowledge all wrapped up in a pretty package that’s ridiculously easy to share – A marketers dream! Let’s take a look at 20 of the best marketing infographics of 2012: Psst…Want to make an infographic of your own? Social Media:“Like Us!” How Much Time, Money Do Small Businesses Spend on Social Media? The Power of Pinterest; Internet Marketing Inc. How LinkedIn Works; InfographicLabs The ROI of Social Media – Is Social Media Marketing Effective? Blogging:12 Things to Do After You’ve Written a Blog Post; DivvyHQ The Anatomy of Content Marketing; Content+ Related:  Articles For Sharing

Interactive Graphics Mapping the world’s worst Ebola epidemic More than 2,600 people in West Africa have been killed by the virus, for which there is no known cure. The world’s worst recorded epidemic […] View the interactive example → History of Ebola outbreaks Since 1976, there have been about 30 recorded Ebola outbreaks that have infected humans. View the interactive example →

50 Beautiful and Effective Package Designs When choosing one product over another, the design of the packaging probably influences your decision far more than you realize. Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. The packaging should appeal to your target market. Here are 50 beautifully designed packages that you can draw inspiration from.

9 Marketing Mistakes That Cost Your Business Money February 5,2015 By Sarah Ware, Markerly I’ve had the pleasure of working with nearly a hundred companies so far on advertising and marketing initiatives. When we are evaluating whether or not our services are the right fit for our clients, here are the questions that we ask to make sure that we can deliver, and are on the same page when campaigns go live. 1. Often I’m asked how much money a certain marketing method will make for a client. Often early stage companies haven’t had the opportunity to test different methods of acquiring customers or users, so they are not sure. 2. This is another question that you need to be able to answer. You can narrow down if it’s the quality of traffic you are receiving by looking at conversion rates by site or advertisement. 3. A top funnel approach is sending new people to your site. Investing in a bottom of the funnel approach would be trying to increase your renewal rate or repeat customers. 4. Everyone is used to display advertisements. 5. 6. 7. 8.

Build a Killer Website: 19 Dos and Don'ts | Inc.com - Aurora I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first. For this reason, our first question is always “Why do you need a site?,” not “What do you want on it?” At bottom your website is a marketing tool. Here’s my quick-hit list of the top dos and don’ts before you get started: Do: Set smart goals. Don’t: Do it yourself. 10 Awesome Twitter Analytics and Visualization Tools Recently Twitter rolled out their native analytics platform for all users and now you can get some quality data about your tweets directly from Twitter. After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many Twitter analytics and visualization tools. These Twitter tools were designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network. Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter. 1. TweepsMap is an excellent Twitter tool for both analyzing and visualizing your Twitter network. As it’s name suggests it does this by showing you how your followers are distributed on a map, in terms of percentages. You can see the distribution of my followers below. Unique. 2.

Définition du Marketing de l'Engagement Cet article a été publié il y a 2 ans 1 mois 3 jours, il est donc possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Ce billet est une traduction d’un article anglais de Tomi Ahonen, expert mobile international connaissant parfaitement toutes les nouveautés et les chiffres de l’industrie. Sur son blog, Communities Dominate Brands, dans ses livres ou dans ses conférences comme celles à Ted, il étaye chiffres à l’appui que le mobile est le 7éme média de masse, au travers de l’appropriation rapide des gens pour cet objet très personnel, et qui paradoxalement nous ouvre au monde : le téléphone. Dans cet article, Tomi nous parle du Marketing de l’Engagement. C’est une stratégie marketing visant à engager le consommateur, l’inviter et l’encourager à participer dans le marketing d’une marque. J’ai significativement condensé le texte original qui est très long comme convenue avec Tomi. Voici le sommaire : Définition du Marketing de l’Engagement :

The 6 Productivity Secrets Of The World's Best CEOs Everyone has the same amount of time in a day, yet some people can be amazingly productive while others struggle just to keep up. What’s the difference and how can you elevate your productivity by 3, 5 or even 20x? The good news about being productive is that it’s a skill you can learn and get better at with practice. Just like anything, though, it requires discipline and a willingness to improve. By analyzing how the world’s best CEOs get more done in a day than anyone else, I’ve put together a list of 6 productivity secrets you can start using today to dramatically improve the efficiency of your life – both professionally and personally. #1 – Use your calendar like your life depends on it What’s the number one mistake made by people who are busy but not productive? Think of your calendar as the center of your life. Pencil those in first and make them repeating events that are blocked out in your calendar every week. #2 – Only check email at specific times of the day Rob Finnick

35 Impressive CSS Menu and Navigation Collection That You Can Use - tripwire magazine - Aurora When creating a website, one of the things that you must take into consideration is to get the menu and navigation right. In order for you to have a nice-looking menu in CSS, there is a need for some coding and surely here, some user interface design tutorials can help. Designing and coding from scratch however can be expensive and time-consuming and to address this, you have the option to use some of the CSS menu and navigation scripts created by professional web designers. All you have to do then is to customize them to reflect the design concept that you want. In this article, I am sharing with you more than 55 premium CSS menu and navigation bars that you can use to create beautiful web design projects. I believe you can find some of the best and easy to use CSS menu and navigation scripts here so check them out. If you have anything in mind, or if you anything to add, please do not hesitate to write a comment. Advertisement CSS3 Mega Drop Down Menu – MORE INFO / DEMO

10 Steps To Designing An Amazing Infographic Information can be useful—and even beautiful—but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics. Over the last decade, Hyperakt has come to specialize in this type of design, and we’ve found a process that works for us. 1. Sifting through data is where it all begins. 2. While it’s tempting to read only the highlighted facts and skim the rest, this shortcut tends to result in more time wasted later. 3. What starts as boring data will become a boring infographic unless a great story can be found. 4. As a story emerges from the data at hand, it’s time to stop for a reality check. The truth in information takes experience to uncover. 5. In almost any piece of research, there is a "hero" that leads the story. 6. Once the data has been combed, the most interesting facts selected, and a hierarchy determined, a wireframe is created. 7. 8. 9. 10.

Le Marketing de l'Engagement par l'exemple Cet article a été publié il y a 1 an 1 mois , il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Maintenant que vous avez eu une Définition du Marketing de l’Engagement, Tomi Ahonen vous propose d’analyser plus profondément et précisément ce qui se passe lorsque vous mettez ce type de marketing en place et ce au travers de plusieurs cas d’école. Pour comprendre ce qu’est vraiment le Marketing de l’Engagement, allons à son cœur. Le truc avec Blyk ne se limite pas au fait que les jeunes peuvent avoir des appels gratuits et des messages en échanges de quelques publicités. Souvenez-vous, tout le monde déteste les pubs. Maintenant comparons à Blyk. L’utilisateur Blyk, un jeune entre 16 et 24 ans, est bombardé en moyenne de 6 messages par jour (ils n’ont pas à les lire le jour même, ce qui fait partie de la beauté de la chose, la publicité pouvant être dissocié du contenu / service). Je n’invente rien. Voilà maintenant l’annonceur. Et ensuite ?

9 Actionable Presentation Tips That’ll Make You Stand Out Chances are your presentations are designed to generate leads, produce sales, convey ideas, educate people, or get them to make a decision. But whatever your goal is, you’ll never succeed at reaching it if you can’t create effective presentations that have clear objectives and create value for your audience. To show you how you can create great PowerPoint presentations, this infographic by PPTPOP breaks down all the steps you need to follow. [Click here for full size version] Embed This Image On Your Site (copy code below): <div style="clear:both"><a href=" src=" title="9 Actionable Presentation Tips That’ll Make You Stand Out" alt="9 Actionable Presentation Tips That’ll Make You Stand Out" border="0" /></a></div><div>Courtesy of: <a href=" Journal</a></div>

Related: