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The 20 Best Marketing Infographics of 2012

The 20 Best Marketing Infographics of 2012
Compelling imagery and visual design ruled marketing in 2012. Never before have pictures and images been so important for igniting engagement in your social media, email, and content marketing campaigns/strategies. With that, the popularity of infographics (information graphics) has also taken the marketing world by storm, and it’s easy to [literally] see why. Infographics are chock full of interesting stats, actionable items and a plethora of knowledge all wrapped up in a pretty package that’s ridiculously easy to share – A marketers dream! Let’s take a look at 20 of the best marketing infographics of 2012: Psst…Want to make an infographic of your own? Social Media:“Like Us!” How Much Time, Money Do Small Businesses Spend on Social Media? The Power of Pinterest; Internet Marketing Inc. How LinkedIn Works; InfographicLabs The ROI of Social Media – Is Social Media Marketing Effective? Blogging:12 Things to Do After You’ve Written a Blog Post; DivvyHQ The Anatomy of Content Marketing; Content+

Interactive Graphics Mapping the world’s worst Ebola epidemic More than 2,600 people in West Africa have been killed by the virus, for which there is no known cure. The world’s worst recorded epidemic […] View the interactive example → History of Ebola outbreaks Since 1976, there have been about 30 recorded Ebola outbreaks that have infected humans. View the interactive example →

12 LinkedIn secrets to supercharge your social networking To know me is to know that I love—love—LinkedIn. At 150 million members and growing, LinkedIn is a powerful professional networking tool, and it’s not just for job seekers. Frankly, if you’re in the professional world and not using LinkedIn, I’m not sure what you’re thinking. Our team at V3 uses it for new business development, competitive research and analysis, participating in groups and discussions, and engaging with and learning from peers—and, of course, it’s the go-to site for savvy job seekers everywhere. One of the cool things about LinkedIn is there’s always something new to learn. Sure, the first step is to sign up and create your profile. I do a lot of corporate LinkedIn training and these are some of my favorite tricks and tips: 1. Want to ditch a connection? How to wield this magic? When you’re logged into LinkedIn, Select Contacts in the main navigation bar. 2. Sometimes it makes sense to operate in stealth mode. 3. 4. How to get your own custom URL? 5. 6. 7. 8. 9. Duh. 10.

50+ Google Analytics Resources - The 2014 Edition Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an expert, there is untapped wisdom in the posts below. For Beginners These posts should guide you through getting Google Analytics set up and getting started. Data Segmentation The ability to segment data is one of the most important aspects of Google Analytics. 16 Google Analytics Advanced Segments Tips – A combination of different segments you can apply to your analytics data to get insight. Small Business Analytics Every small business needs to know how to measure ROI from digital channels. Web Analytics Guide For Small & Medium Sized Businesses – Breaks down exactly what things a small/medium sized business owner should be looking at. Universal Analytics Analytics for Conversion Rate Optimization Goal Tracking Books

10 Awesome Twitter Analytics and Visualization Tools Recently Twitter rolled out their native analytics platform for all users and now you can get some quality data about your tweets directly from Twitter. After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many Twitter analytics and visualization tools. These Twitter tools were designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network. Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter. 1. TweepsMap is an excellent Twitter tool for both analyzing and visualizing your Twitter network. As it’s name suggests it does this by showing you how your followers are distributed on a map, in terms of percentages. You can see the distribution of my followers below. Unique. 2.

24 Must-Have Social Media Marketing Tools Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! #1: Unlock to Share Plugin My favorite social marketing tool of all time is the unlock to share plugin. Make your site go viral by requiring the user to share your link to unlock content. Why is this so valuable? In my most recent experiment, I had 452 people land on a page where they had access to royalty-free music they could use in their videos. These unlock to share plugins are everywhere. James Wedmore, co-founder of Video Traffic Academy and founder of Video Sales Magic and Video Copy Pro. #2: SlideShare This isn’t a “new” tool, but I’m amazed by the number of marketers who still don’t use SlideShare as a main staple in their social media distribution. #3: Commun.it #4: YouTube’s Audience Retention Report #5: Cyfe #6: Cloze

14 Emerging Digital Technologies That Will Change The World Policy Horizons Canada worked with futurist and data visualizer Michell Zappa of Envisioning to produce a report called MetaScan 3: Emerging Technologies and accompanying infographics. We are reproducing the summary for emerging digital and communications technologies. In electronics, advances take the form of faster computers, flexible and printable electronics, and smaller and better sensors. We have included predictions based on consultation with experts of when each technology will be scientifically viable (the kind of stuff that Google, governments, and universities develop), mainstream (when VCs and startups widely invest in it), and financially viable (when the technology is generally available on Kickstarter). Electronics Digital currencies: Electronic money that acts as alternative currency. Scientifically viable today; mainstream in 2016; financially viable in 2017. Scientifically viable in 2017; mainstream and financially viable in 2020. Networking Interfaces

10 Steps To Designing An Amazing Infographic Information can be useful—and even beautiful—but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics. Over the last decade, Hyperakt has come to specialize in this type of design, and we’ve found a process that works for us. 1. Sifting through data is where it all begins. 2. While it’s tempting to read only the highlighted facts and skim the rest, this shortcut tends to result in more time wasted later. 3. What starts as boring data will become a boring infographic unless a great story can be found. 4. As a story emerges from the data at hand, it’s time to stop for a reality check. The truth in information takes experience to uncover. 5. In almost any piece of research, there is a "hero" that leads the story. 6. Once the data has been combed, the most interesting facts selected, and a hierarchy determined, a wireframe is created. 7. 8. 9. 10.

The Anatomy of a Perfect Landing Page - Formstack - Aurora Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!

7 Stellar Social & Email Marketing Blogs You Sould Be Reading Blogging Published on February 6th, 2013 | by Amanda Day Receiving a few simple tips about what to post on your social media networks, or how to craft a catchy subject line can make a big difference in how well you market your business. But where do you uncover valuable email and social media marketing tips? On blogs, of course! With that in mind, we’ve compiled 7 stellar social media and email marketing blogs you should be reading (if you aren’t already!). Social Media: Social media networks are evolving at breakneck speed, and with new ones popping up all the time, how do you know where you should invest your time? 1. 2. 3. Email Marketing: Ever wonder why only a certain portion of people you send an email to ever open it? 4. 5. 6. 7. These are just seven of the many magnificent marketing blogs out there. © 2013, VR Marketing Blog. About the Author Amanda Day is a Marketing Coach at VerticalResponse.

22 Useful Online Chart & Graph Generators Have you ever encounter situations where you need to create a simple yet good-looking chart, graphs or diagrams and all you have is your browser? Charts are good and effective way to show relationship between entities but sometimes creating one can be pretty challenging especially when your favorite word processing software is not around. In today’s post, we want to highlight some of the best web services that allow you to create various charts and graphs online on-the-fly. Most of them are easy to use and don’t you even worry about the design. Your output will be as good as what you see in the screen shots below. Rich Chart LiveCreate enjoyable and captivating Flash Charts from your web browser. DIY ChartDIY (Do it yourself) Chart is a Web-based, simple and powerful online tool to create interactive charts and graphs from static or dynamic data which may be generated using any scripting language. JS ChartsJS Charts is a JavaScript chart generator that requires little or no coding.

Build a Killer Website: 19 Dos and Don'ts | Inc.com - Aurora I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first. For this reason, our first question is always “Why do you need a site?,” not “What do you want on it?” At bottom your website is a marketing tool. Here’s my quick-hit list of the top dos and don’ts before you get started: Do: Set smart goals. Don’t: Do it yourself.

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