The Gamification Revolution Goes Global
Alicia Bonner Ness (@AliciaBNess) is the Communications Manager at CDC Development Solutions where she seeks to amplify the stories and impact of skills-based volunteerism and enterprise development around the globe. She is the editor of the online magazine The New Global Citizen. Last month GSummit stopped in Washington, DC for GSummitX, a Meetup event designed to educate the masses about the benefits of gamification. “Gamification?” It’s this response that leads Gabe Zichermann, the author of The Gamification Revolution and two other books, to lead workshops on the topic. Psychological understanding of gaming is changing the way organizations and even governments motivate positive behavior change and compliance. Gaming behavior follows a simple cycle, driven by dopamine production. We asked, “How can we get more Americans engaged in the world?” Gabe proceeded to facilitate a Gamestorm called 3-12-2.
Octalysis: Complete Gamification Framework
(This is the Gamification Framework that I am most known for. Within a year, it was translated into 9 different languages and became classic teaching literature in the gamification space in the US, Europe, Australia and South America.) Octalysis: Complete Gamification Framework Gamification is design that places the most emphasis on human motivation in the process. In essence, it is Human-Focused Design (as opposed to “function-focused design”). Most processes design around function and efficiency – they try to get the job done as quickly as possible. Even though many Gamification techniques were in use long before video games were around, games were one of the earliest examples of a holistic approach to implementing Human-Based Design – so now we call it Gamification. In the past few years, I have been digging deep into the formulation of a complete framework to analyze and build strategies around the various systems of Gamification. The 8 Core Drives of Gamification 8) Loss & Avoidance
A game to be played at work: using gamification to engage your staff
Peter Hosking is Director of ghosydney.com. gho works with organizations in retail, banking, education and the public sector. Increasingly gho is seeing more investment in new technology and creative communications to protect and grow quality people to, in turn, become strong advocates for their brands. One area gaining increasing interest this year when discussing ways to improve customer engagement is gamification. Google trend data shows that interest in the subject has jumped remarkably just this year. Given ADMA’s recent content marketing survey showing the number one challenge facing marketers is finding content that genuinely engages their customers, maybe this shouldn’t be surprising. The business argument for pursuing innovative methods like gamification is clear enough. But before making the investment in these opportunities, perhaps we should look inside the organisation first to determine how engaged the average employee is. Employees are just as disengaged People, not puppets
GamesIndustry International
Game Elements: What are they and Why are they so Effective?
BankersLab Game Elements: What are they and Why are they so Effective? July 3, 2013 What makes a Lab product a game and what makes it such a powerful learning tool? What are the common elements that make football, Angry Birds and Scrabble so much fun? That games have a pre-defined objective, e.g. to hit a ball into a goal.A set of rules or limitations that make an activity into a game and finally, a game like attitude – e.g. the player follows the rules willingly to enjoy the experience.The player is voluntarily overcoming obstacles. Based on Suit’s framework the gaming aspects of Lab products are easy to identify. The main advantage of a serious game is that they allow learners to test their expertise in a virtual world, applying theoretical concepts to simulated scenarios. An Easy Introduction: Scaffolding Motivating Mastery: Progression Loops Typically, game designers build individual quests that help players arrive at the end goal. Join us in gamifying learning!
Gamasutra - The Art & Business of Making Games
What can gamification do for a small business?
Gamification - where game mechanics are used to engage employees - can have a direct and substantial impact on a company's revenues. The idea has been around for a while, but it has only recently entered the business market. The technique has many applications, including sales, encouraging customers to participate in online communities, supporting HR and annual reviews. Gamification borrows video game features such as points, leader boards, achievements and rewards. If used correctly it can motivate employees by keeping them engaged and able to work in a more efficient way. The good news for SMBs is that you don't need a big budget for gamification, as much of the software is cloud-based. Products Buying into gamification is easy. Meanwhile, a gamification app, Compete, from LevelEleven on the Salesforce AppExchange features sales contests aimed at motivating staff. Gamification can be used to drive behaviour in areas such as sales, says Lusher. At work Integration
TIGSource
A game to be played at work: using gamification to engage your staff
Peter Hosking is Director of ghosydney.com. gho works with organizations in retail, banking, education and the public sector. Increasingly gho is seeing more investment in new technology and creative communications to protect and grow quality people to, in turn, become strong advocates for their brands. One area gaining increasing interest this year when discussing ways to improve customer engagement is gamification. Given ADMA’s recent content marketing survey showing the number one challenge facing marketers is finding content that genuinely engages their customers, maybe this shouldn’t be surprising. The business argument for pursuing innovative methods like gamification is clear enough. But before making the investment in these opportunities, perhaps we should look inside the organisation first to determine how engaged the average employee is. Employees are just as disengaged Studies into employee engagement are not pretty. Enter gamification. Lessons from customer gamification
