Checklist: 12 Things You *Must* do After Writing a New Blog Post [with Infographic] | The Unbounce Conversion and Marketing Blog Learn how to be a better content marketer with this 12-point checklist. I see a lot of great blog posts go to waste simply because the writer or marketer didn’t understand how content marketing works (if this includes you, read this post on 98 Content Marketing Articles to Make You an Insomniac). These people are relying on the “build it and they will come mentality” which just doesn’t work unless you have a giant powerhouse with a massive existing readership. So how can you get the word out about your latest and greatest? The infographic below is a 12-point checklist that walks you through an excellent process. Keyword optimize your post: Focus on the title of the post and use the Google AdWords keyword research tool to help.Syndicate your content: Automatically feed the blog content via your RSS feed to multiple destinations. Your Blog Post Promotion Checklist from DivvyHQ.com – Click the Graphic for Printing Instructions How do you promote your blog posts?
Your Blog, Your Rules – Why Marketing Should Always Begin at Home | The Unbounce Conversion and Marketing Blog Blogging gives you the story to begin conversations in your social media channels, but keep it on your own blog for safekeeping. (Image source) When it comes to sharing and promoting your stuff online, fragmentation seems to be the name of the game. Every day it seems there’s a new site that becomes the hottest destination for online marketers. Google+, Twitter, Facebook, Pinterest, Quora – how’s a poor web marketer supposed to cope? And does this mean that blogging is dead? There are significant benefits to maintaining your own blog – and there’s a lot you can do with your blog content to amplify your marketing. Control Not being in control of your own content strategy is like driving a car without a steering wheel. Owning your own blog puts you in control of your content which is important when it comes to web marketing. Social Hubs Using any social platform you don’t own to house your content holds an inherent level of risk. And you aren’t relying on the success of another. Good SEO
30 ways to promote your next blog post When it comes to blog content, creating it is only a small (but important) part of the equation. The challenge after producing great content is getting people to read it. If you’re not promoting your blog, you’re spinning those proverbial wheels. Promotion starts with a consistent voice, tone, and approach. Pepper in some social media platforms, bookmarking sites, personal contacts, other blog pushes, and syndication and you just might get someone to read the darn thing. If only someone would compile an easily consumable plan of attack for promoting their blog. Luckily, LaunchGrowJoy.com has 30 ways to promote your blog posts, presented in attractive infographic format:
How to Create Content That Actually Resonates With Your Readers Most content creators have probably felt like that puppy to the right ... you try so hard to get a point across, but your audience just doesn't seem to "get it." Or maybe they just don't care. What's the deal, guys? Y U NO LIKE BLOG POST? (I won't turn that into a meme; we're on a strict 1-meme-per-post diet.) The task of not just creating content, but creating content that resonates with your readers, is a critical but difficult task to master. But the content that tickles a reader's fancy is the stuff that gets shared socially, forwarded, and linked to from other sites. But ... how do we do it? Develop Personas The first step to creating content that resonates with readers is getting a better understanding of who your readers are, especially the ones you want to convert into leads and customers. But in addition to buyer personas, consider also creating reader personas. Deliver Content in the Right Format 1) What content format type is the best way to get this message across?
10 Blog Conversion Tips – Take One a Day and Implement in Your Site Okay these tips come from Derek Halpern, who I have tremendous respect for, if you haven’t heard in in a podccast or read his blog SocialTriggers– you should. Before I give my thoughts and what you can take from this piece here’s the tips at a high level: Strategic areas for Opt-in formsSidebarEliminate the sidebarResource PagesTopical NavigationAbout PageNegative Social ProofCategories, Tags and the Search FunctionAction ColorsHeader Removal Test First up, if your doing blogging or content marketing it really is all about the conversion. Here’s what we’ve found. The about page is the next thing that is critically important. This is one of the best posts I’ve seen on creating conversions with a blogging site. This week I want to talk about blog conversion, the art of making your visitors take action whether that means spending more time reading your content, buying one of your products or subscribing to your email list. See full story on socialmouths.com
21 Business Blogging Tips From the Pros Do you blog for your business? Are you looking for exciting tips to streamline your blogging experience? If so, keep reading. We spoke with 21 top experts to find the hottest business blogging tips you need to know today. Here they are… #1: Treat Each of Your Articles as a Product Leo Widrich Here is a tip that completely changed my blogging game recently. Since then, the whole team sat down and rethought our blogging strategy from scratch. Since we started to do this, our traffic and our comments are going through the roof, and our overall feeling of happiness is too. A product is only useful if you know others want it. Treat each of your articles as a product. Leo Widrich, co-founder of BufferApp.com. #2: Crowdsource Unconventionally Jason Miller Your audience isn’t just interested in one topic, so push the boundaries of what you write about and tie it back to what matters most. It’s not enough anymore to just have an RSS feed of other industry blogs as your arsenal of fresh content ideas.
23 Hints for Creating Content that Search Engines Love - Infographic Since starting this blog I have focused on two key activities. Creating content that is relevant and adds value. The other was building tribes on social networks. I didn’t focus on optimising my site for search engines also known as search engine optimisation (SEO) and playing games with Google’s search algorithm. You know when your content hits the spot as people vote with the “share buttons”. Creating quality content is hard work and sometimes the brain burns while working in the blogging laboratory as headlines are crafted and content is structured to be easy to read and understood. The evolving social web also told me that people wanted more highly visual communication and engagement with infographics and enticing images becoming an integral and vital part of the content mix. Social voting visitors were rewarded with blog posts that included not just text but images, PowerPoint presentations on SlideShare and infographics as well as the ever present text. Source: Brafton.com
Top 10 Tips to Maximize the Life of a Blog Post Maximize to Monetize! So you finally put together an editorial calendar. You have even written a few blog posts that got some good attention on the social network waves. However, now you find yourself busy with business. So what is a good business blogger to do? Maximize to Monetize! Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives. If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics? I often leverage single pieces of content for 18-24 months or more! Below are some quick tips to help you maximize and lengthen the life of your rockin’ blog posts. Top 10 Ways to Maximize the Life of a Blog Post: 1. 2. 3. 4. 5. 6. Worksheet: Download Content Inventory Worksheet to maximize to monetize your content! 7. 8. 9. 10. Bonus Tip: Conduct a Tweet Chat. Different Strokes for Different Folks
The 25 Questions Your Site Must Answer How long will a user stay on your site before leaving? Unless you can prove, quickly, that your site is trustworthy and relevant to their needs, we’re talking seconds. Maybe. When a customer lands on your site for the first time, they’re coming to you with questions. Questions that they may not even realize they’re on the hunt to answer, but they are. As consumers we’re all looking for subconscious clues that the site we’re on is going to meet our needs, that we’ll have a good experience, and that we can trust them with our credit card information. What is a first-time visitor asking themselves when they land on your site? Where is your search box? And the list goes on. Is your heart racing a bit more rapidly having read through all that? So, using the questions above as a Trustworthiness Checklist. Image credit: steph79 / 123RF Stock Photo
3 ‘Obvious-But-Not’ Ways to Make Your Blog More Shareable Sometimes the most obvious things are also the most easily overlooked. When it comes to blogging, there are ways for you to make your posts instantly more shareable. The problem is, you are most likely completely overlooking them because they are so obvious. They are, if you will, ‘obvious-but-not.’ Implementing these tips makes your blog posts instantly more shareable by improving the quality. And if they like what you’ve written, they’re more likely to share it. #1: Practice good tone and formatting. Take a look at the way you write. Make no mistake – just because blog writing is more informal doesn’t mean that you can toss all grammar-related caution to the wind. (If you’re thinking that your English teacher would be horrified to know that I’m giving you this terrible advice, now would be a good time for me to tell you that I used to be an English teacher. When you relax a little bit with your writing, your tone will naturally come across as being more conversational. Yes. Conclusion
Would You Read Your Blog? by Guest Author Producing great content constantly is like wrestling a bear for 12 rounds without a bell. Earning a living writing requires most of us to churn out content from daybreak until after Jay Leno’s done counting sheep, and it’s really easy to lose the freshness that brought readers to our blog in the first place. So, how can you keep on producing stuff people actually want to read? The key is to step back from your work, evaluate these elements in your blog posts and create something you’d click on if you saw it in an online search. The Title The funny thing about titles is, if they don’t grab you by the collar, shake you silly and beg on their hands and knees to be read, the rest of the article is likely never to be seen. How can you do this? Ask them a question they’re dying to know the answer to. In other words, pull them into the article before they have a chance to think it through. The Relevance A great title gets you a click. And always read. Visual Appeal ‘Nuff Said