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Mobile App Designers | We. Do. Apps. Golden Frog Bitcasa Infinite Storage | Your External Hard Drive in the Cloud Upload and Share Your Files Instantly | Fast, Easy & Secure - Shared How to Determine Pricing for your Products and Coaching It’s another Expert Briefs, where I ask really smart business owners to answer your burning questions. This week I asked our panel of experts a question that I get asked often from Virtual Assistants, Coaches, Authors, and Infoproduct Sellers… “How do you decide how to price your products and coaching and what if any struggle did you come through to charge what you’re worth?” I think you will like the responses. Terry Dean of My Marketing Coach says: I have to admit that pricing is one of the toughest issues we face in marketing. Here’s why. You can also price yourself out of the market you’re serving. And the lowest price doesn’t even mean you get the maximum sales. Does that mean you should run out and price your product at $67? When I started out, my tendency was to undervalue and underprice what I was offering. Here’s an exercise everyone reading this should practice today. Read it cover to cover. What words do they use to describe them? It’s not cheap though. Pricing isn’t a science.
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