TWITTER MARKETING (Twitter Marketing: Does it Still Matter?) Is Twitter still a good marketing channel? With so much focus on Facebook and Pinterest, has this network lost its value? I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, Brian Solis, author of The End of Business as Usual and Engage and principal analyst at Altimeter Group gives us the scoop on Twitter for business today. Brian shares insights into how Twitter has changed and what works on Twitter today. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show: Twitter for Marketing Today In America, pop culture is strong.
Get Started Building Your Brand on Twitter In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips that can help you figure out how you want the world to view your brand. Word-of-mouth is the biggest marketing tool you could possibly ask for (and one of the cheapest). Tweets, posts, emails, texts and other means of sharing are the primary way numerous brands evolve today and remain leaders in their industries. And people get excited about your brand if you're excited about your brand. At its core, brand building comes down to two key factors: enthusiasm and likability. Steve Jobs once said of Apple's core values, "We believe people with passion can change the world for the better ... and that those people who are crazy enough to think they can change the world are the ones who actually do."
TWITTER TOOLS (5 Twitter Tools to Enhance Your Marketing) Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free. #1: Commun.it—Manage Your Community Efficiently Commun.it is probably one of the best relationship-management tools out there. My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups: InfluencersTop supportersEngaged Twitter users Cultivate your relationships on Twitter based on groups. By grouping your users, you’re able to focus on not only influential users but people who have previously shared your content and have taken the time to engage with you. Another advantage of this tool is the ability to sort your list according to “most recent” or “highest rating,” which shows your top influencers based on their algorithm. The tool is also very user-friendly.
Startups Twitter 60: The must-follow entrepreneurs on Twitter in 2015 by Lucy Wayment Updated: Feb 20, 2015 Published: Feb 20, 2015 10 household name UK entrepreneurs10 UK female entrepreneurs 10 UK business investors 10 UK tech entrepreneurs 10 early-stage UK start-up businesses 10 round-the-world entrepreneurs It no longer seems necessary to point out the importance of social media for businesses. The question is not “should your start-up engage in social media?” but more importantly “how can you capitalise on the potential of social media for maximum effect?” Of course, every business is different, and therefore the ways in which social media can work for you will vary dramatically. Statistics from a recent Twitter small business survey on consumer insights revealed 70% of respondents retweet because they like a business’ content and more importantly 60% of respondents have purchased from a small business because of Twitter. The first, important, step is to establish an audience. How do you build up a Twitter following? So who should you follow?
TWITTER VINE (16 Ways Businesses Are Using Twitter Vine) Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business? Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos. You can share these short videos with your Twitter followers and Facebook friends. Think of it as Instagram, except with videos instead of pictures. In today’s post, I’ll show you some creative uses of Vine for business. Editor’s note: You can click on any video to pause it. #1: Engage Your Followers in Conversation Start a conversation with your followers using a Vine video. Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading. It could spark any reader to go to their local bookstore or order a new title online. It’s a long weekend! #2: Highlight Your Brand Advocates What’s even better than advertising one of your products on a Vine video? #3: Display Your Work for a Client 1. That’s it!
Twitter Tips - 5 Tips in 5 Minutes SMEs are famous for a lot of things, being overwhelmingly busy and hungry for easily accessible knowledge are two of them. Our industry expert 5 Tips in 5 Minutes should help with these two, so you can focus on the more glamorous ones. If you’re running an e-commerce website then chances are for your business, visitors are your potential customers. 1. 2. 3. 4. 5. PureNet is an award-winning provider of e-commerce solutions, digital marketing and application development. It can be easier said than done when you've got so many things to do, but staying organised and prioritising tasks can help you get through the day. 1. 2. 3. 4. 5. KashFlow Cash. 1. If you’re using online accounting software then you can issue the invoice from anywhere, including when you’re at your clients office. 2. 3. 4. 5. Duane Jackson is CEO and Founder of KashFlow, an online accounting solution for small businesses. You could be forgiven for thinking that the world is ending.
TWITTER MARKETING (How to Split Test Your Twitter Marketing) Would you like to improve your Twitter marketing? Are you testing to see what gives you the best results? Traditionally, split testing is a practice that’s applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate. However, implementing split tests on your website alone is short-sighted! To see how to do this, let’s go step by step through how to carry out a split test on Twitter. Step #1 – Create Your Split Test Tweet The first step in the split testing process is to craft the text of the tweeted message you’ll use. As an example, suppose you want to determine when your Twitter followers are most active. Sample split test tweet features a single call to action prompting followers to click through to a company blog. In other cases where you’re testing the content of your individual tweets against each other, you’ll need to generate more than one split test tweet. What do you think?
TWITTER ANALYTICS (3 Ways Twitter Analysis Can Enhance Your Marketing) Twitter is a powerful marketing tool. But have you considered using the power of Twitter to enhance marketing efforts—social media or not? This article will show you how. Most people talk about Twitter in terms of getting to know people, building lists and using followers. The Laser Focus of Twitter One of the reasons I prefer Twitter to Facebook is that it’s much more focused, and in that regard, is much more business-oriented. Better yet, the discussion and feedback loop occurs in real time, which means that you can achieve instant results. So what does this mean, and why is it so important? Imagine waking up every morning to a room full of fans, peers, and associates. Would you just talk about the weather, or would you say something more meaningful? Let’s imagine that this happened every day, and that each day you had the same opportunity to speak to these people. Now, swap out the room full of people with your list of Twitter followers and think about the power you have. Getting it yet?
TWITTER GROWTH (4 Ways to Grow a Twitter Following That Matters) Is Twitter working for your business? Are you looking to grow a larger and more relevant Twitter following? This article will show you four actionable steps you can take to improve your Twitter experience. Why Twitter Is Not Just a Numbers Game Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience. Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses. Yet when marketers jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. They see others with followings of 500, 5,000 or 50,000 and they want some of that. If it sounds too good to be true… But few if any of those followers will provide you any value for the time you put into Twitter. So I’m also here to tell you that it’s not how many followers you have, but how many relevant followers you have. #1: Find and Follow Relevant People
TWITTER NETWORKING (8 Easy Ways to Network on Twitter) Wouldn’t it be wonderful if you could develop a valuable business network online? Twitter’s real-time communication capability makes it a great business networking platform you can’t afford to ignore. By honing your social networking skills and adapting them to this fast-paced environment, you can use Twitter as the starting point to build a strong business network. There are two parts to networking on Twitter: First, you need to connect with the people you want to get to know.Second, you need to find a way to establish relationships with the right people and get beyond the scope of Twitter. Just like in the offline world, you’ll find people with different styles of communication and different levels of people skills. We don’t all have Mari Smith’s communication pizzazz. But don’t let this deter you. Here are 8 different ways to begin networking on Twitter. #1: Show Others What You Want to Talk About First, remember to show others what you are most interested in. #2: Get Your Actions Right
TWITTER MARKETING (4 Tips to Maximize Your Twitter Marketing) Do you want to get the most from Twitter? Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations. Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business. #1: Define your business goals and objectives Take something you want to accomplish in your business and break it down into action items that are measurable and specific. You might have a business goal to increase your business visibility so potential customers can discover you. Use Twitter to reach out to potential customers who live or work within 3 miles of your location.Use Twitter to share your dinner special on Tuesday nights in June.Use Twitter to talk with neighbors about an upcoming community event for 3 weeks before and 1 week after the event. Here's an example of sharing about dinner specials. An objective describes what you’ll do and how you’re going to measure your success toward meeting your goal. For example:
TWITTER CUSTOMER SERVICE (4 Ways to Use Twitter for Customer Service and Support) Do you have customers? Are they on Twitter? Are you using this amazing tool to support your customers? Keep reading to discover four ways to provide amazing customer service with Twitter. Why Twitter for customer support? ”I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.” ~ Gary Vaynerchuk (@garyvee) This is one of the best quotes I have heard. When my business recently had to weather a severe storm, we decided to default everything to simply being there for our users and customers. And what better way is there to give your best customer service than through Twitter? Twitter has changed continually over the past few months, as the service becomes more and more mainstream. The results we’ve seen from using Twitter as our most important support channel day in and day out are incredible. Here are the 4 most powerful insights on using Twitter for customer service that I’ve learned along the way. Personalize your Twitter bio.
TWITTER TOOLS (5 New Twitter Tools to Boost Your Marketing) Are you seeing the results you want from your Twitter activities? There are over 1,000,000 different apps for Twitter and a new one is added every second. This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting. I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro. So, if you think it is time to up your game with some new tools, keep reading. Here are 5 tools to help you power up your Twitter marketing efforts. #1: Twylah—Make Your Tweets Live Longer One of the tools that can make a huge difference to your impact on Twitter is Twylah. According to research by bit.ly, your links on Twitter will only last 3 hours. A beautiful fan page for your tweets. The way it works is very simple. Before Twylah, when you glanced over someone’s Twitter stream, you didn’t pick up any great insights about the person. Now, you can even click into each individual tweet on any page.