background preloader

6 Twitter Analytics Tools to Improve Your Marketing

6 Twitter Analytics Tools to Improve Your Marketing
Do you know if your Twitter marketing is working? Monitoring and analyzing your Twitter projects can be challenging. With the right metrics, you can improve and tailor your Twitter campaigns for better results. Luckily, third-party Twitter tools provide these metrics, but there are MANY tools to choose from out there. So here I’ll share some of the best Twitter analytics tools to help you improve your Twitter marketing. #1: SocialBro: Explore Your Community I consider SocialBro one of the top three most effective marketing tools for businesses. SocialBro comes with excellent analytics that give great insights not only about your marketing campaign, but also about your Twitter account and followers. Here are the analytics tools available with SocialBro. Real-time Analytics Real-time Analytics gives you details of the people who are active users and have tweeted in the last 10 minutes in real time. It’s a quick way to know when you should be tweeting. Insights About Your Account You can see: Summary

3 Simple Ways to Integrate Twitter and SEO Strategies Consumers discover online. They discover services and products, they discover memes and cartoons, they discover ideas and thought. And they discover all of this through online search. And if that’s how people are discovering, that’s how businesses need to focus on being discovered. Earlier this week, I launched an ebook, Learning SEO from the Experts, that helps businesses learn how to do exactly that. The experts featured come from HubSpot, SEOmoz, SEO.com, and Distilled. The first section is specifically on keywords. 1. While your business should have a set of keywords or key phrases it wants to rank for, all those keywords may not translate over seamlessly to Twitter — especially if they’re long. 2. Twitter allows 160 characters worth of information to be displayed on your homepage. 3. As if the constraint of 140 characters isn’t enough, here’s a little more limitation. Happy optimizing! Photo credit: mpcstudios.com

The 17 Best Twitter Hashtags for Education (2012 ) Talking about Twitter brings to mind the power of hashtags. According to Twitter Help Center the symbol #, called hashtag, is used to mark keywords or topics in a tweet. It was created organically by Twitter users as a way to categorize messages. Educational Technology and Mobile Learning has already posted a guide on the use of hashtags in education. Check it out HERE Below is a list of the Edublog Award finalistsfor the best Twitter hashtag for education in 2012 This is a hashtag dedicated to the use of mobile technologies in education8-# ntchat ( new Teacher chat )This chat was created to provide weekly mentoring and focus on the needs of new, new to the profession and pre-service teachers.9- # pedagoofridayThis is another great hashtag for teachers and educators.

Get Started Building Your Brand on Twitter In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips that can help you figure out how you want the world to view your brand. Word-of-mouth is the biggest marketing tool you could possibly ask for (and one of the cheapest). Unlike the fast-talking, late-night TV salespeople of years ago who could sell anything they were handed, today, if you don't show genuine enthusiasm and passion, and truly believe that what you're selling is the best product or best service available, nobody else will either. Steve Jobs once said of Apple's core values, "We believe people with passion can change the world for the better ... and that those people who are crazy enough to think they can change the world are the ones who actually do." What does your business have to offer?

Twitter Brings the Kenyan Mall Attack to the World As events unfolded at the Kenyan shopping mall, the world was given a front row seat to the terrorist attack and the Kenyan rescue assault as they transpired. In a perverse game of “Whack-a-Mole,” the terrorists used Twitter to provide running commentary and video from the mall as they were killing the shoppers and merchants. Twitter kept suspending their accounts, but new ones kept popping up to carrying on the terrorists' self-coverage. Meanwhile, the Kenyan government used its Twitter channels to keep Kenyans and the world updated on their brutal rescue assault; updates on the terrorist attack were provided by the Kenya National Disaster Operation Centre (@NDOCKenya) and live updates on the Kenyan Defence Forces rescue mission were provided via @KDinfo. In Kenya, we saw both sides using Twitter to try to control the public narrative. What should we take away from this tragedy with respect to the role of Twitter (and social media, generally)? Connect: Authored by: Alan Rosenblatt

5 Great Ways for Teachers to Collaborate on Twitter I’ve said it before and I’ll say it again – Twitter is an absolutely fantastic resource for teachers. But it can also be something of a blunt instrument. The daily surge of information, the ever-changing timeline of tweets, the potential to miss entire conversations simply by failing to log in at the right moment… the pitfalls are considerable. The best a teacher can get out of Twitter is truly enriching, meaningful collaboration with other educators – so try these top tips to make sure you manage to achieve just that… 1. It’s not easy to collaborate if you’re not online at the same time. 2. The key to successful long-lasting collaboration is sharing resources, ideas and tools. 3. Even taking the time to share documents or explain how to use tools can be time-consuming in the faced-paced world of Twitter. 4. It’s not easy to stay on top of everything that goes on on Twitter as things move so quickly. 5.

Startups Twitter 60: The must-follow entrepreneurs on Twitter in 2015 by Lucy Wayment Updated: Feb 20, 2015 Published: Feb 20, 2015 10 household name UK entrepreneurs10 UK female entrepreneurs 10 UK business investors 10 UK tech entrepreneurs 10 early-stage UK start-up businesses 10 round-the-world entrepreneurs It no longer seems necessary to point out the importance of social media for businesses. Of course, every business is different, and therefore the ways in which social media can work for you will vary dramatically. Statistics from a recent Twitter small business survey on consumer insights revealed 70% of respondents retweet because they like a business’ content and more importantly 60% of respondents have purchased from a small business because of Twitter. Making your feed work for you will take time, but with 288 million monthly active users – it’s an audience you just can’t afford to ignore. The first, important, step is to establish an audience. How do you build up a Twitter following? So who should you follow?

Twitter Automation vs. Personalization Being authentic, honest and influential on Twitter is a key to Twitter success for brands big, small, and personal. The question is: where do you find the time to be efficient and take care of branded tweets and followers all in a day's work, assuming tweeting is not your full-time job? One thing is evident about this balancing act: walking the fine line of automation and personalization takes talent, skill and a mixology of tools to get the right results. (Just starting out on Twitter? You might want to take a step back and read "How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More".) The Mad Science of Twitter Timing "The best use of Twitter is as a broadcast medium. Wait... The Battle of Personalization vs. There are pros and cons to both and Twitter influencers have varying opinions. How can you be authentic and also automate some of your messaging? "I don't use automated services. Is there a yin and a yang when it comes to automation and personalization?

Twitter Hashtag 101: #GetRealChat, Twitter Hashtag & Tweet Chat Ove... Twitter Tips - 5 Tips in 5 Minutes SMEs are famous for a lot of things, being overwhelmingly busy and hungry for easily accessible knowledge are two of them. Our industry expert 5 Tips in 5 Minutes should help with these two, so you can focus on the more glamorous ones. If you’re running an e-commerce website then chances are for your business, visitors are your potential customers. Undoubtedly, driving a lot of traffic to your site is a great thing. 1. 2. 3. 4. 5. PureNet is an award-winning provider of e-commerce solutions, digital marketing and application development. It can be easier said than done when you've got so many things to do, but staying organised and prioritising tasks can help you get through the day. 1. 2. 3. 4. 5. KashFlow Cash. 1. If you’re using online accounting software then you can issue the invoice from anywhere, including when you’re at your clients office. 2. 3. 4. 5. Duane Jackson is CEO and Founder of KashFlow, an online accounting solution for small businesses.

This is why you must use Twitter If you’re like me, you probably hated Twitter when you first tried it. The first tweet I ever received was “It’s 4 a.m.” – confirming this was the stupidest idea ever! In fact, it took me months to “get” it and unless you’re immersed in this platform, it’s pretty difficult to explain to another person. Instead of SAYING these things, I wanted to SHOW you. Two weeks ago, we had a line of dangerous storm cells and tornadoes marching through our area. Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan, who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. Twitter was essential to cutting through the chaos at SXSW. Among my first Twitter friends were Billy Mitchell of Atlanta and Amy Howell of Memphis, who have become close personal friends in real life.

Twitter as a Curation Tool  I have written and spoken extensively about the use of Twitter in education: In addition to the above mentioned uses of Twitter, I am increasingly becoming aware of the importance of Twitter as a CURATION tool for me. The term “curation” in itself has become quite popular recently. I am not sure yet, if it is another term destined to become a victim of talking at cross purposes among the educational community. Mike Fisher has blogged about curation and what it means versus the concept of collection. Collecting is what kids do when asked to find resources for a particular topic. Mike created the following image to point out the continuum from collecting to curating The stages and progression of using Twitter as a mere consumption tool of collected information (by others) to curating information, adding value with additional perspectives, connections, resources or interpretation, the platform of Twitter as a potential tool for curation becomes evident. Ex Follow #hashtags of topics or groups.

Facebook vs Twitter for Business to Business (B2B) Networking | Social Media Chimps Whether you have a brick and mortar store, or operate an e-commerce store, online networking can really help grow your business. One of the effective ways to network online is by participating on a social networking site such as Facebook or Twitter. With a limited amount of time to invest in online business to business networking, should you spend your time and energy building a large following on Twitter, or Facebook? To help you make a more informed decision here are a few strengths of the two social networks: Facebook Strengths Facebook Ads On Facebook you can purchase ads that target an extremely specific audience. Personalization Facebook provides lots of options for personalizing your business page and profile. Twitter Strengths Going Viral A tweet sent at noon can end up on the evening news that same day. Easy to Set Up

The Reason Why Every Educator Should Be On Twitter « brianpaulhill A post I read today by Eric Sheninger on the NASSP website got me thinking. The post is here. He talks about the importance of leaders in education to be connected and the need for a PLN (Personal Learning Network). I couldn’t agree more. But, in the process of deleting my facebook profile (which never really goes away) I signed up for a social networking site that was new to me…twitter. Over time though I started figuring this whole twitter thing out and began to follow people that actually had something to say…and what they were saying was really good! So, I discovered another site that has now become my best friend…instapaper. This, along with many other reasons, is why I think it’s important for anyone working in education to have a twitter account. So, thank you Eric Sheninger for your great post and for helping to add to my educational knowledge bank.

Related: