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Personalize Media

Personalize Media
Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’? Where are all the great integrated-with-show online, game and mobile offerings, all the innovative 2nd/3rd screen stuff and really resonant social audience contribution? TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this? Note: this refers generically to the TV industry not any one particular broadcaster…

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Screen Australia - Filming in Australia Screen Australia's budget templates are intended as a guide to preparing budgets in the format usually required by funding bodies. All are provided as downloadable Excel spreadsheets suitable for both PC and Macintosh users. You will need some level of proficiency in Microsoft Excel. We have taken care to ensure that the formulas in these budgets are correct. However, we acknowledge that as people use them, they will pick up errors.

21st century literacies – it’s all in Blogging! « On an e-journey with generation Y Having blogged for more than three years, I am as passionate about blogging as ever and see it, as one of the few online tools that can embrace both the emerging and establishing digital technologies. Over this time, I am convinced that blogging is the “door” to digital literacy. Digital literacy is defined as “the skills, knowledge and understanding required to use new technology and media to create and share meaning”.

New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis inShare698 In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Over the years, I’ve studied the various categorization of media from a few perspectives, 1) that of traditional content creation, owners, budgets, and metrics, 2) how social networks cater to consumption and sharing, 3) how progressive businesses are approaching content strategies in social media and how they’re rethinking departments, intentions, metrics, and budgets, and 4) also how media opportunities are packaged and sold by each network and who’s buying them and why. In many cases, I’ve found that media is not limited to three groups, but instead categorized into five key segments: Paid, Promoted, Owned, Shared, and Earned.

Amazon EC2 creators to launch cloud computing start-up Network World - Two members of the team that created Amazon's Elastic Compute Cloud have built a cloud computing start-up called Benguela, which is expected to emerge from stealth mode next week. Benguela,based in Menlo Park, Calif., and Cape Town, South Africa, was founded in 2008 by Amazon veterans Chris Pinkham and Willem van Biljon. Tech Debate: Cloud: Public or private?|Put your crapplications’ into the cloud, experts suggest Between 2001 and 2006 Pinkham was "responsible for IT infrastructure at all data centers, offices and facilities [and] proposed and led development of Amazon EC2," according to his LinkedIn profile.

Digital Competence - Journal Table of content, preface and abstracts of contributions Overall mission of the journal It is well known how important digital literacy and digital competence are in knowledge society. kdmcBerkeley Digital Media Training Picking the Right Media for a Story - kdmcBerkeley Digital Media Training Tutorial: Picking the Right Media for a Story Introduction One of the toughest decisions a multimedia reporter must make is what type of media would best be used to tell a particular story. Should you shoot it in video? Would a photo camera and audio recorder to create a photo slideshow be better? Is this just a text story with a photo?

Social Media's Critical Path: Relevance to Resonance to Significance - Brian Solis If social media warranted a mantra, it would sound something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This intentional form of alternative giving is referred to as “generalized reciprocity” or “generalized exchange.” The capital of this social economy is measured in these productive relationships and those relationships are earned through the acts of reciprocity, recognition, respect and benevolence. So how can businesses, which, one could argue, typically represent a “pay it backward” approach (ie, “pay me for my goods and services”), thrive in this environment? In my experience as a longtime social media observer who advises companies on how to successfully navigate the new media landscape, the key lies in embracing the linear concept of Relevance, Resonance, and Significance. To understand this model, it’s important we define the base unit for social media: the “social object.”

Five Trends Shaping Data Center Designs - - Business Technology Leadership CIO — In the past, companies built data centers like parents buy clothes for their children: Buy big and wait for the kids to grow into them. However, companies that designed spacious data centers ended up wasting a lot of money, powering unnecessary infrastructure. Today's data-center design decisions all pivot around maximizing efficiency, while giving companies a path for future growth, says Steve Sams, VP of global site and facilities services for IBM (IBM). "We see our customers make very different design decisions than they used to," Sams says. "And the end result is that they are saving 30 percent in operational costs over the lifetime of the data center."

IGI Global - International Journal of Digital Literacy and Digital Competence (IJDLDC) Description The International Journal of Digital Literacy and Digital Competence (IJDLDC) creates and develops a common framework for the analysis of computer proficiency and digital competence. This journal proposes new instruments for everyday instruction, without excluding lifelong learning and the more general problem of community and social knowledge, and suggests complete integration of digital literacy and digital competence in youth. Providing the latest technological advances, theories, instruments, and experiences for the introduction of digital literacy in schools and society, the journal creates a common space for the discussion on digital literacy and digital competence between research and policy and provides support to local, national, and supranational structures for the enhancement of electronic education.

The Social Media Style Guide: 8 Steps to Creating a Brand Persona Brian Solis inShare26 What follows is an edited excerpt from Engage! Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc.

J'espère que t'as prévu une bonne capacité de stockage, je vais t'en mettre un paquet des comme ça ;-) by prland Oct 23

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