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10 Creative Ways to Use QR Codes for Marketing

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. QR codes have been around since the early '90s, but only with the widespread adoption of smartphones and barcode-scanning apps have customers been able to easily access QR codes in significant numbers. According to comScore, 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. Will QR codes reach widespread public consciousness, or are they destined to be a quirky aside for mainstream promotional campaigns? So, what can marketers do to take customers out of their comfort zones and try something new? Image courtesy of iStockphoto, youngvet Related:  android

QR Code - How To Use QR Codes You may have seen these recently in various places, you may have heard people talking about them in the realm of mobile and wondered what the heck they are. Quick response codes (known as “QR” codes) are a very convenient way to display a small bit of information that is easily scanned and processed typically by mobile devices. Allowing physical items to almost become interactive, by providing information that is easily scanned like a website URL. To make a simpler analogy, most people are familiar with Universal Product codes (known as UPC codes). Everything you buy at the grocery store (and almost any store these days) has one of those that the cashier will scan. The computer then immediately knows what the product is based on the code that it picked up. Does anyone remember the days of grocery shopping and the cashier had to punch in the prices and codes for every single item you purchased. Basic QR Code Usage Whole Foods Market (popular in the US/Canada) uses these in their stores.

How to Use QR Codes for Online Marketing - Webopedia Main » Did You Know » Internet » Posted October 15, 2012 The QR Code (short for quick response code) is a small two-dimensional barcode that can be read using camera-enabled smartphone with QR reader software installed. QR Codes are popular marketing tool because the barcode can store phone numbers, addresses and URLs. With a camera-enabled smartphone, users can scan the QR Code which has been coded to do things like display text, provide contact data or even open a webpage in the browser on the smartphone. Designing a QR Barcode for Online Marketing There's a number of inexpensive and free QR Code generators online, including the ones offered by Kaywa, the ZXing Project or QR Stuff. The barcode you create is coded to do things like display text, provide contact data or even open a webpage in the browser on the smartphone. After creating a barcode, you can copy and paste HTML code to embed the QR Code on your website or save the image to include on printed materials and display online. 1.

Generate and decode QR-codes online Purpose & How To This app is for decoding and generating QR codes online, you do not need any browser plugins. Successfully tested with Firefox 3.6, IE7, Opera 10.53. Generate your QR code by simply writing some text in the textfield above and clicking "Generate". QR Codes? A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. Thanks Big thanks to Zebra crossing, this app is using their QR decoding site for decoding your QR codes. Appendix I do not guarantee any resulting QR code generations or detections, use this application at your own risk!

What is a QR Code, How Do I Use It, How Can I Scan It? Chances are, if you’re reading this post… you’ve heard about these crazy little QR Code things. They’re kinda cool looking, but what do they do? Fear not, they are easy to use and are a fun way to share information. After reading this article, consider yourself a pro. What is a QR Code? A QR Code (also known as a Quick Response Code) is a two-dimensional barcode that consists of black squares of varying sizes arranged on a white background. What Can a QR Code Do? Getting into Specifics, a QR Code can do a great deal. Numeric Code, Part Numbers: Up to 7,089 Characters Alphanumeric: Up to 4,296 Characters Text Web Addresses Phone Numbers GPS Data / Coordinates Contact Information / Business Card Info / Vcard Data Wi-Fi Network Info And More. Where are QR Codes being used in the real world Over the past few years, QR Codes have been seeing adoption for a number of business to consumer related purposes. A great example of broad QR Code can be found in any BestBuy store. How do I scan a QR Code?

QR Codes Explained and Ideas for Classroom Use When I lead workshops or give presentations I typically don't distribute handouts in paper form. Instead I just give the link to my digital resources for that day's presentation or workshop. Recently, I have started to deviate from that policy just a little bit. Distributing those QR codes before the presentation also creates a good segue into conversations about what QR codes are and how they can be used in schools. The following posts have more ideas about using QR codes in schools:Interactive Bulletin BoardsQR Codes in the ClassroomQRPedia - QR Codes for Wikipedia EntriesAssign QR Codes to Your DocumentsCreate a Mobile Language Lesson With QR VoiceTom Barrett's Interesting Ways to Use QR Codes

QR Code Generator - create QR Code [business card, t-shirt, mug, sticker] - The complete list of 'OK, Google' commands With Google Now, you can use voice commands to create reminders, get help with trivia questions, and, yes, even find out "what does the fox say?" And, with today's update from Google, the voice assistant's reponse will sound more natural than ever. (Though, of all the voice assistants, Google Now was already the most natural-sounding one.) If you can't get enough of talking to your phone (or your Android Wear watch), we put together a long list of OK, Google commands to help you get more done with just your voice. OK, Google There are two ways to say a command. With newer Android devices, just say "OK Google," followed by a question or task. If "OK, Google" isn't working for you, make sure that feature is enabled. The (almost) complete list of Google commands We searched high and low for a complete list of "OK Google" commands, but came up short. If you know of a command missing from our list, please leave a comment and we will be sure to included it. The basics Open [app name]. Search Travel

Features Build a bridge to your content QR codes can link to pretty much any content on the web. They provide an instant jumping-off point for your customers – and potential customers – to find and view anything you want to put in front of them. Better data drives better decisions You're using QR Codes – great! Creating a code is easy You can create a code right now. Campaigns work for you Dealing with multiple campaigns can be a hassle if you constantly need to keep on top of them. Code to image to graphic designer in seconds Choose any color in the rainbow and quickly export any code in multiple image formats including PDF, PNG, and JPG.

Best APKs you won't find in the Play Store Best for gaming: Humble Bundle The legendary Humble Bundle recently received a few updates, meaning it's no longer available in the Play Store (maybe Google now sees it as a competitor?). For the uninitiated, Humble Bundle lets you pay whatever you want to download bundles of high-end games for your Android device (and PC). The money you pay gets divvied up between charities, the developers and the website. Download Humble Bundle Best for streaming: VideoMix This app is a fantastic resource for streaming your favorite TV shows and movies online. Once you've found the show or movie you want to watch, just tap it, pick a site to stream it from, then you'll get an option to choose which video player app you want to play it in. Click here to see our list of the best video player apps for Android. Download VideoMix Best for YouTube ripping: Videoder Videoder is probably the most functional YouTube ripper around. Download Videoder Best for modders: CyanogenMod Installer Download CyanogenMod Installer

What Is A QR Code And How Does It Work? Articles September 29, 2011 By now, you’re probably pretty familiar with QR codes (a.k.a. 2-D bar codes), whether or not you realize it. They’re the little square symbols that look like this: The cool part is that anyone can make them. Some people have already cracked this code, like Marc Jacobs. The “No-Zones” QR codes are made up of black squares and white squares. The three large squares highlighted in red are the position markers. Everything Else So now that you know what you can’t edit, that means everything else is free game, right? Now, when a smartphone or scanner reads a QR code, each byte is determined to be either completely readable or completely un-readable. The Really Cool Part In the Marc Jacobs code I linked to earlier, there was a sketch of a small girl covering part of the code. You can use the Version and Maximum Data Capacity Table on Denso-Wave’s website to determine exactly how many bytes you can turn into awesome graphic art. - Generate a QR code Ready, Set… …Go!

Pro tip: How to uninstall stubborn Android apps Have you ever needed to uninstall an app from your Android device only to find, for some odd reason, that you can't? What gives? You installed the app from the Google Play Store, so the uninstall process should be a simple matter of going into Settings | Apps, locating the app, and tapping Uninstall. But sometimes, that Uninstall button is grayed out. Or can you? Remember, this is Android, so there's always a way. Here's the thing — sometimes an app requires what's called Device administrator privileges (on some devices, this will be called Phone administrators). Let me show you how to take care of this. If you open up Settings and go to Security, you should find (depending on your device) either Device administrators (such as on Motorola devices) or Phone administrators (such as on LG devices). Figure A The Verizon-branded LG G3 Phone administrators window. In order to remove an app's privilege, tap to uncheck the app in question. Figure B

qr code photo Android M To Introduce Granular Permission Control Remember App Ops? Back in Jelly Bean 4.3, the feature could be accessed by resourceful users to switch on or off permissions for individual apps. By KitKat 4.4.2, the feature was completely hidden from users. Google's explanation was that App Ops was never meant for public consumption - it was devised for internal debugging only. After some rumblings earlier this month, we've seen information suggesting that - with Android M - that wish may be fulfilled after all. Disclaimer: No matter the confidence level, there's always a chance product updates, features, and some or all details will be changed or cancelled altogether. We do not have possession of any APKs we can distribute or unreleased devices, so please don't ask for them. Confidence level We'll give this rumor a confidence rating of 9/10. The rumor From our information it seems that Google wants to decouple permission acceptance from app installs. The second home of permissions controls will be in the device's Settings app.

Wikipedia QR-Code QR code for the URL of the English Wikipedia Mobile main page, " QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte / binary, and kanji) to efficiently store data; extensions may also be used.[1] The QR Code system became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes. A QR code consists of black modules (square dots) arranged in a square grid on a white background, which can be read by an imaging device (such as a camera) and processed using Reed–Solomon error correction until the image can be appropriately interpreted. History[edit] Standards[edit] Uses[edit] URLs[edit]