50 Awesome Online Lectures for Social Media Masters By Olivia Coleman Social media addicts and the developers, designers and business managers who run social media sites have totally revolutionized the way the rest of us get our news, network, promote our businesses, and connect with (and meet) friends. It has come a long way since it was first launched as a MySpace 2.0 for college students – now everyone from working professionals to high school students are getting in on the action. If you think you’re a social media smarty-pants, check out this list of 50 awesome online lectures dealing with social psychology, member-driven community structure, identity, etiquette, and marketing. General These general guides deal with Facebook hacks, page views, social media careers, and more. Finding High Quality Content in Social Media: Carlos Castillo from Yahoo! Marketing and Analysis Learn all about the marketing techniques and data that drive social media promotion and profit. Networking Structure, Etiquette and Identity Media Trends
Une charte d’usage pour les média sociaux La Social Media Policy est une tendance très américaine dont l’on commence à entendre parler de ce côté-ci de l’Atlantique. L’idée est très pragmatique : puisque l’usage des réseaux sociaux en entreprise pose des problèmes spécifiques, trouvons donc une solution spécifique. La Social Media Policy rappelle donc ainsi non seulement les règles d’usage des réseaux sociaux pour les collaborateurs de l’entreprise, mais elle les accompagne également grâce à des conseils pleins de bon sens. Pas tout à fait un document contractuel ni totalement un outil de sensibilisation, il s’agit donc réellement d’un nouvel outil dans la besace du RSSI (CSO) américain. Au delà d’une simple “charte internet” à la française, la social media policy commence généralement par préciser qu’il est interdit d’utiliser les réseaux sociaux durant le temps de travail sauf autorisation spécifique. Le juridique Nous sommes aux Etats-Unis et les aspects légaux sont bien entendu particulièrement soignés. Le bon sens L’écriture
3 Great Social Media Policies to Steal From This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. As social media continues to become more mainstream, the chances that your employees will use these online tools for personal and professional purposes are high. Plus, if you encourage your staff to be brand representatives, using the social web to help grow your company and engage with your customers, then you have a potential fireball of a situation where lines could be unknowingly crossed. You need a social media policy that sets the foundation of your expectations, empowers your employees to tweet or blog without fear, rewards social media problem-solving, and educates staff on things to avoid in both personal and professional status updates. It's smart business to have a social media policy, and lucky for you some of the biggest brands have already paved the way and published policies that you can emulate. 1.
10 Ways to Change the World Through Social Media Citizen journalism, open government, status updates, community building, information sharing, crowdsourcing, and the election of a President. Editor's note: This is first guest post from Max Gladwell. Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. What's most profound is that these represent parts of a greater whole. For most of us, social media has changed our lives in some meaningful way. Please note this is not a top-10 list, nor are these listed in any particular order. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Final note: This is Max Gladwell's third list of "10 Ways to Change the World Through Social Media."
Social Media Policy: une méthodologie PolicyTool for Social Media Understanding the Social Media ROI Cycle Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media. He’ll be speaking about his Social Media ROI Cycle at the SXSW Conference in Austin on March 15. Not long ago, I wrote about how to calculate the ROI of your social media campaign, which generated a lot of interest from the social media community. The article outlined how businesses can use Customer Lifetime Value to calculate the return on their social media investment. After writing the article, I started analyzing how businesses go about setting up, launching and running their social media campaigns. Each one of the three stages has its own nuances, so let’s take a look at what happens during each. Stage 1: Launch During the Launch stage, 100% of a company’s focus is on setting up the big four: LinkedIn, Facebook, Twitter and YouTube. Stage 2: Management Stage 3: Optimization The Bottom Line
247 web usability guidelines Web usability guidelines Home page usability: 20 guidelines to evaluate the usability of home pages. Task orientation: 44 guidelines to evaluate how well a web site supports the users tasks. Navigation and IA: 29 guidelines to evaluate navigation and information architecture. Forms and data entry: 23 guidelines to evaluate forms and data entry. Download an Excel workbook containing all 247 web usability guidelines You can also download translated versions of this checklist (in French, Spanish and Russian). How to use these guidelines Work through each of the guidelines in each list and mark your site as either conforming or not conforming to the guideline. Remember that all guidelines are context specific. The guidelines are purposefully expressed as positive statements, so that when you feed the results back to the design team you can identify some strengths of the design before you launch into the problems. And remember that guidelines can get you only so far. About the author Dr.
Notepad Prev • Themes • Next Inspired by the iPhone’s Notes.app, the Notepad is a modern WordPress theme with a subtle touch of the sketchy effect. Key features include: multi-level dropdown menus, social media buttons, threaded & paged comments, and widget support. It has been tested on WordPress 2.9 with Firefox, Chrome, Safari, and IE7+. Tested on: WordPress 2.9+ Download | Demo License This theme is released under GPL.It is free to use for any purpose. Notes The main content area is 520px and sidebar is 270px.Users with a CSS3 compatible browser will see the visual enhancement such as rounded corners and drop shadow. Updates Mar 9, 2010 (v1.2)Added theme options (coded by Jon Raasch).All strings in the theme files are replaced with l10n.Fixed minor CSS issues.Feb 13, 2010 (v1.1)The post date was hard coded in the initial release. Theme Options Style Guide If you want to customize the design, a copy of Notepad PSD is available for download. Other Platforms: Premium Themes
2011 Fortune Global 100 Social Media Study - The Burson-Marsteller Blog In a short time, social media has gone from an interesting emerging communications trend to a critical part of the media landscape, and companies are reacting to that change. Last year, our Global Social Media Check-up found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blog, but companies were mainly using these channels for one-way communication to broadcast corporate messages. This year, the study found that the Fortune Global 100 are now more likely to directly engage users on social media, and companies are increasingly “@” mentioning and retweeting on Twitter and allowing and answering posts on Facebook pages. This is a clear indication that companies are now putting resources behind social media monitoring and engagement in a way that they were not 12 months prior.