Mac vs. PC: A Simplistic Yet Effective Marketing Strategy This time it’s gonna be different. Trust me! Apple’s Mac Vs PC ad campaign has been on the air waves since May of 2006 and features John Hodgeman of the Daily Show as “PC” and Justin Long from Dodge ball and Herbie Fully Loaded as “Mac.” By now most of you have probably seen the newest of the Mac Vs PC ads. You know the ones where Mac looks at PC with that smile and you know he’s thinking “I can’t believe how clueless this guy is!” I realize that doesn’t narrow it down much at all, but the one I am thinking about in particular is the most current of these ads, titled “Broken promises” (see below) where they depict Microsoft as a company that cannot be trusted to keep their “Promises” of a better product without the issues that each previous version has had. These ads are brilliant! When you think about these commercials as well as others such as Geico’s “Even a caveman can do it” (see YouTube Montage below) what they are doing essentially is creating a “brand.”
Install Flash / Frash on iPhone 4 [How to Video Guide Advertisements The title says it all! Yes, you can now get very alpha version of Flash (aka Frash) running right on your iPhone 4. Previously, we showed you how to install Flash (Frash) on iPad. And now folks at Grant Pannell site has managed to compile an iPhone 4 version of Flash. The credit for this of course goes to Comex, the guy behind Spirit and JailbreakMe tools for iOS devices. Simply follow the instructions posted below to get it working on your iPhone 4. The installation instructions.. Warning Note: This guide is for testing & educational purposes only. Step 1: First up, you will need to jailbreak your iOS device. Step 2: Next, you will need to install OpenSSH. Step 3: Connect your iPhone with your computer. Step 4: Download and install Cyberduck for Mac or WinSCP for Windows. Cyberduck Server: The IP address of your iPhone/iPad/iPod touch. WinSCP Hostname: The IP address of your iPhone/iPad/iPod touch. Step 5: Download Frash-0.02.deb file from the source link given below.
Internet Marketing Strategy » Blog Archive » Funny Marketing What is funny marketing? You've probably seen plenty of funny marketing on TV. It's often used by corporations in order to capture your attention before you go channel surfing during the commercial breaks. Instances of funny marketing are used on big TV viewing days like the Superbowl, when companies want to use viral marketing to get their products talked about. To further put it in perspective think Comcast, "The Slowsky's," or " So Easy a Caveman Can Do It!," or even this really old one, " Where's the Beef?" These are all well known instances of funny marketing phrases which gets people talking about them, repeating them and passing along the message so often, it begins to come up in day to day conversation. While we as small online marketers may not have the huge million dollar advertising budget of the big corporations, we still can benefit from creating our own funny marketing strategies. Here are some of the best websites to create comics for free. Website to create comics.
12 Beginner Tutorials for Getting Started With Photoshop This series is supported by Ben & Jerry's Joe, Ben & Jerry's new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here. Adobe Photoshop, the ubiquitous and industry standard graphics software for photographers, designers, digital artists, as well as casual enthusiasts, can be a baffling application to understand the first time you fire it up. In this post, I've pieced together 12 excellent Photoshop tutorials geared toward beginners. Because this is specifically for beginners — and because Photoshop's robust set of features is near-bottomless — I've skipped intermediate and advanced topics such as drawing with the Pen tool and working with 3D effects. If you have tips for aspiring Photoshoppers, share them in the comments below. 1. This tutorial on SitePoint, a popular site for web professionals, will guide you through the Photoshop fundamentals and the basic tools available at your disposal. 2. 3. 4. 5. Layer styles are one or more effects that alter a layer. 6.
How to Craft a Winning Local Marketing Plan [Infographic] 4inShareEmailShareinShare4EmailShare The World Wide Web is a gigantic marketplace. But the local web is the single largest opportunity to establish your brand and promote your business at the local level. So, how do you build your local marketing plan? Today’s infographic provides a 4-step process: 1. 2. 3. 4. The infographic provides plenty of statistics on the growing importance of local websites and local marketing. Do you have a localized marketing strategy in place? Highlights of the infographic: 1. 73% of online search activity is related to local content. 2. 7 out of 10 customers are more likely to use a local business if it has information available on a social media site. 3. 59% of all local business searchers agree that reviews and ratings are important while searching for a business. 4. Infographic courtesy of Balihoo. Dave Bui
New image editing tools for Photoshop CS5 | Adobe CS5 Posted by CS 6 in Adobe Photoshop CS5Jul 6th, 2009 | 37 responses Structural image editing. Left to right: (a) the original image; (b) a hole is marked (magenta) and we use line constraints (red/green/blue) to improve the continuity of the roofline; (c) the hole is filled in; (d) user-supplied line constraints for retargeting; (e) retargeting using constraints eliminates two columns automatically; and (f) user translates the roof upward using reshuffling. The project is a collaboration between Adobe, Princeton University, and the University of Washington. This short video demonstrates advanced image editing techniques made possible by a new algorithm we have developed for quickly finding good matches between all parts (patches) of two different image regions. Interactive image editing tools for Adobe Photoshop CS5 using a new randomized algorithm for quickly finding approximate nearest neighbor matches between image patches. .
The Ultimate Guide to Marketing with Infographics Guess what folks, today is going to be all about showing you how to market using infographics, by using infographics to show you how. Fun! Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. Over the next 5 days we’ll be doing an infographic deep dive. Day One: Today we’ll learn 12 ways to market an infographic including; Building your own Create content that people actually wantInfographic researchIf you find data, add it – otherwise just make something epicInfographic Design & Data VisualizationAdd an embed code to let others re-post itMaking your Infographic go ViralUsing your networkBorrowing one from someone else Finding InfographicsAdding valueWhat’s the proper etiquette for re-using others work? Building Your Own Infographic 1. Use this as a checklist when collecting and researching the content for your infographic. 2. 3.
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Retail Tennis Shop Sample Business Plan Tennis Master Pro Shops, Inc. operates retail tennis stores known as Tennis Master Pro Shops. Each retail location markets indoor tennis instruction and custom racket fitting. These two primary revenue streams are both high in profit margin and low in inventory requirements. Custom fitted rackets are made on site from components and are marketed under the "Tennis Master" brand name. A Tennis Master Pro Shop is 5,000 square feet and includes two virtual reality tennis simulators, two computer swing analysis systems, a racket fitting analysis system, and four additional practice court and net combinations. Tennis Master forecasts growth from its current 15 stores to a cumulative total of 380 stores over the next three years. Tennis Master franchise operations and company owned stores will all be included under the corporate umbrella of Tennis Master Pro Shops, Inc. 1.1 Objectives Tennis Master has the objective of becoming the nation's largest retail indoor training facility. 1.2 Mission
The Ultimate Guide To Cloning In Photoshop - Smashing Magazine Advertisement Photoshop’s wide array of cloning tools is the cause of many of the absolute best and worst works created with the application. In a skilled and experienced hand, these tools lead to phenomenal results. In the hands of a careless artist, Photoshop cloning can be disastrous to the credibility of the result. This article introduces the several cloning tools available in Photoshop and goes over the proper usage and best practices of each. The Clone Stamp Tool The Clone Stamp tool is the oldest and most widely known of the cloning tools. Use the “Option” key (“Alt”) to set the source. To clone out the name on the tombstone above, you would select a source that shares the texture of the area you want to replace. To begin, simply click on the preferred source area while holding down the “Option” key (“Alt” on a PC). To be able to use this tool effectively, let’s look at the relevant settings. Basic Settings: Brush The clone stamp’s basic settings. Basic Settings: Sample The Patch Tool
Business of Life: Applying Marketing Concepts to Market Yourself mybizoflife.com . [By Kevin Shepherdson ] Recently, I received a comment on one of my blog entries "What's Your Personal Brand" which I had written back in January. The comment was "So how do you market yourself?". In the Business of Life, how you market a product in the business world is the same way how we market ourselves. We simply borrow marketing concepts and apply them to our personal lives. If you don't know what marketing is all about, starting learning it. 22 Immutable Laws of Marketing Perhaps one of the best books I have ever read on marketing is the book entitled "22 Immutable Laws of Marketing", by marketing gurus Al Ries and Jack Trout - which to me is the bible for marketing strategists. The Law of Leadership - It's better to be first than it is to be better According to the authors, the basic issue in marketing is creating a category you can be first in. To market yourself effectively, look for an area that you can be the best in or can be recognised.