10 Things to Include in Your Startup Pitch Presentation Bill Clark is the CEO of MicroAngel Capital Partners, a venture firm that gives more investors access to alternative investments. He also gives investors the ability to invest in startups online through crowdfunding. You can follow him on Twitter @austinbillc. When you pitch to investors or venture capitalists, assume that you are not going to have a lot of time. SEE ALSO: Mashable's Startup Investment Tips Series Have a presentation (a "pitch deck") prepared with which you can pitch your entire idea and business plan in less than 20 minutes. 1. The cover page should have your logo, business name and a tagline. 2. Summarize all of the information before you present it, and use this opportunity to get your audience interested in your company. 3. Investors are not only putting money toward your idea, they’re investing in your team. If applicable, emphasize that your team has worked together in the past or for a long period of time. 4. 5. 6. 7. 8. 9. 10. Preparing the Presentation
50 Ideas on Using Twitter for Business We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Your mileage may vary, and that’s okay. Oh, and please feel free to reblog this wherever. 50 Ideas on Using Twitter for Business First Steps Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. Ideas About WHAT to Tweet Instead of answering the question, “What are you doing?” Some Sanity For You You don’t have to read every tweet. The Negatives People Will Throw At You Twitter takes up time. Some Positives to Throw Back Twitter helps one organize great, instant meetups (tweetups). What else would you add? By the way, Jeremiah Owyang has a great post on this, too.
Complete Brand Marketing on Facebook | Involver Oracle Oracle Solutions Social Relationship Management Involver Involver is Now Part of Oracle Social Relationship Management Involver and Oracle – Powering the Socially Enabled Enterprise Launch Infographic Involver, now part of Oracle, has been integrated into the Oracle Social Relationship Management (SRM) Suite. Insight Into Social Best Practices and Trends Industry’s First One-stop Social Platform Oracle Social Relationship Management delivers the first unified solution for social monitoring, marketing, applications, engagement and analysis, and it fully integrates products from Involver. Need Help for Involver Products? The point of contact for Involver support is now through Oracle Customer Support and My Oracle Support and no longer through the Involver Support portal. Try it Request a Live Demo Watch What's New
Search Engine Marketing Company (SEM) Quality SEO Results That Fit Your Needs Whether you’ve finally decided to check out a Search Engine Optimisation company, or you are thinking of changing agency, you’ve made the right call looking at SEO from Koozai. Quality is the name of the game in SEO, something we know a lot about here. Forward-Thinking SEO Campaigns Our aim is not only to improve your website’s visibility within the search engines, but to drive traffic to your site that converts. Link building strategies, creating great content and adding social signals across Facebook, Twitter and Google+ help us achieve better results for our clients. Therefore, at Koozai you can be sure that your SEO campaigns are well-planned, delivering quality results time and time again. For A Better SEO Strategy At Koozai we love what we do, that’s why we’re good at it. There’s a lot more to us than this though.
How To Use Facebook Places For Your Business Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. As such, Facebook has released a new guide for businesses to learn how to merge Facebook Pages and Facebook Places into a single Page. The final result is a newly designed Facebook Page which includes location-relevant information. While you can view the guide below for all the steps required to claim your Facebook Place and merge it with your Facebook Page, we’ve broken down the process into 3 easy steps. Step 1: Create Or Claim Your Place If nobody has checked in to your company’s venue, you’ll need to load up the Facebook iPhone application or Facebook for touch devices on a compatible phone and check if your place exists already. Step 2: Claim The Place As Yours Facebook will discover the phone number. Step 3: Merge Your Place & Page Done!
The Super Simple Guide to Setting Up Your First Company Facebook Back in part two of this series, I took a look at some of the most popular native Facebook Page applications and gave you step by step instructions on how to set them up. Today in part three, we're going to continue diving into the native Facebook Page applications so you can make sure you're taking full advantage of your Facebook presence. Today we're going to take a look at how to make use of the Photos and Video applications. These are your chances to really add some content to your Facebook Page. This fall, Mashable reported that users were now spending more time per month on Facebook than any other site on the Internet. This is something that can't be overlooked. So all that said, let's get back into the thick of things. Getting Into the Admin Panel The first thing you'll need to do in order to work with applications is to get back into the admin panel for your Facebook Page. Clicking on this link will take you back into the Facebook Page admin panel. Coming Up in Part Four
Presentations on social media, advertising, digital transformation Here are some slides from some of the presentations I’ve given. Feel free to use, steal, re-purpose or leave comments that might make them better. Thanks. Courage, Collaboration, Creativity: Or how to succeed in the world of PR and advertising. 20 Tips for Developing a Creative Portfolio Harvesting Consumer Intent from the Social Web: SxSW 2012 Welcome to Strategic Creative Development: Class at Boston University #BUSCD The End of Us and Them: SI Newhouse Innovation Speaker Series Introduction to Boulder Digital Works’ Making Digital Work Workshop, December 2010 Presentation to Start-Up Companies for Ad Club of Boston, October 2010 Presentation at Planningness, Brooklyn, NY, Fall 2010 Presentation to Boulder Digital Works, August, 2010 Presentation at Social Media Breakfast, Boston, May 2010 The Future of Advertising, Presented to Minneapolis Interactive Marketing Association, February 2010
11 Business Benefits of Using Facebook Applications - Marketing Jive - Discussions About Online Marketing & Organic Search Yesterday, I posted an overview of Facebook that included links to a number of Facebook related resources. (We mentioned that there are almost 100 million installs across nearly 3,400 applications on Facebook.) Some of the resources were links to reviews of Facebook applications. 12 Ways to Use Facebook Professionally - Flock Facebook has to be the most talked about, and the most misunderstood, web service/platform right now. If you haven’t gotten drawn in by the hype, it may surprise you to learn that many people have already found Facebook to be an essential addition to their web working toolbox. Why? Because the Facebook social networking experience can be precisely what you want to make of it. Think of Facebook as a professional tool, and that’s what it is. It doesn’t matter how millions of high school and college students are using Facebook to get out of doing homework. Let’s look at 12 ways Facebook can benefit the web worker, particularly those who are home-based. Note: you may need to have an existing Facebook profile to follow some of these links. Think of it like personalizing your desk. Only display on your profile what you’d put on your desk. Look for old co-workers and current connections. Add friends selectively. Add apps selectively. Edit your news feed preferences. Be philanthropic.
World Forum of Public Media Should your business be on Facebook? - Mar. 18, 2008 Ask FSB Get small-business intelligence from the experts. Here's a chance for YOU to ask your pressing small-business questions, and FSB editors will help you get answers from the appropriate experts. (FORTUNE Small Business) -- Dear FSB: Is it wise for a small business to have a corporate homepage on Facebook? One of our employees mentioned it. - Jaci, Grand Rapids Dear Jaci: Great question. If Twitter sounds like an obscure bird species and you think Facebook and News Corp (NWS, Fortune 500).' One great resource is PBS's Media Shift blog by Mark Glaser. But that doesn't address your central dilemma: Should your company jump in or run away? "Lots of clients are asking about Facebook as a viable marketing tool, and I tell them all that it depends on the business and what it is trying to achieve," says Eric Weaver, vice president and managing director of the public relations firm Edelman Digital. Facebook is a place to make connections, not to buy products and services, Weaver notes.
9 Facebook Best Practices for Consultants - Flock With over 300 million active users worldwide, and nearly 100 million in the US alone, Facebook can be a good platform for those wanting to grow their consulting business. While there are other social platforms for meeting new contacts or building your professional reputation, like LinkedIn or Twitter, Facebook offers a variety of ways for consultants to authentically market themselves to target contacts and customers. Because it’s a place where people play social games, post personal photos, and live out their real lives, it can sometimes lead to better connections than you could find elsewhere. Maybe you and a friend of a friend will get in a discussion about a move all of you like, and that will lead to more conversation…. and eventually a business contract? But using Facebook for network requires nuance and sensitivity. Privacy Decide what to keep private – Two other options in Privacy Settings also deserve some attention. Networking Promotion
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