5 Ways You Can Influence Consumer Purchasing Decisions: New Research Are you wondering whether social media has any real impact on consumer purchasing decisions? Do you sometimes question the potential of social media marketing? Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out. In this article I’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions. Find 5 ways to influence consumer purchasing decisions. #1: Change Social Conversations A recent Gallup poll published in the State of the American Consumer report indicates that despite the tremendous number of Americans using social media platforms, only 5% say those platforms have a great deal of influence on their purchasing decisions. What’s the problem? According to a Gallup poll, most consumers say social media doesn’t influence their purchasing decisions. Consumers use social media to make conversation and connections.
The KDP Hub - Muse vs. Muse Welcome to the KDP Hub. Here is a series of posts that covers everything you need to know about getting started with self-publishing eBooks on KDP, for fun and profit! This is the only place on the internet where all this can be found in one place, for FREE! Posts will be linked as they are created, and the list will get longer as we encounter more ideas. Have a suggestion or question about KDP that you think can make a post? Getting Started With KDP Ready to be a Power Publisher? Becoming a KDP God It’s About Time You Branded Your eBook CompanyHow I Went from $0-$800 a Month in 12 Days on KDPHow I Published 15+ eBooks in 2 WeeksHow to Negotiate and Hire a Full Time Writer to Maximize ProfitsMy New KDP Strategy: Monopolize the Entire Damn MarketOwning Multiple KDP Accounts? Did you like that post? How about joining MVM for more? You made it down here- that means you read our whole post!
Don’t Choke! The Prepared Presenter’s Guide to Webinars You’re hosting a webinar. The word is out and your audience is starting to fill up. Your stomach is fluttering. Stage-fright is kicking in. What if I choke? An example from WishpondHosts always fear that no one will stick around for questions. 22 Tricks That Can Make Anyone A Keyboard Ninja Using the mouse to perform repetitive tasks is not productive. The best way to boost your efficiency levels when browsing the internet is by using keyboard shortcuts. Despite contrary belief, the keyboard was designed to be used without looking at one’s hands. The best way to get familiar with keyboard shortcuts is to first learn how to type while keeping your eyes on the screen. Once you’ve mastered basic typing, it’s time to upgrade your skills to the keyboard shortcuts mentioned above. These days, such shortcuts are becoming a necessity, due to the increased use of tabs, screens, and windows. Who knows? What’s your favorite keyboard shortcut? 22 Tricks You Must Master To Become A Keyboard Ninja | 9gag
Little-Known Buffer Features: How to Powerup Your Social Media Sharing When you find yourself using a product or tool on a daily basis, you get to know the tool inside and out, including all the helpful shortcuts and little-known features. We’d love to share our Buffer secrets with you. Here are some of our personal favorite Buffer features that might have flown under your radar. Enjoy! 1. Imagine you’ve got an update to share with your Twitter, Facebook, and Google+ followers. Groups to the rescue! You can create a custom collection of grouped profiles so that when it comes time to share an update, you can share in one-click to the group you’ve created. Groups are available for our Buffer for Business users. Try this tip now >> 2. Via both the standard analytics and the expanded business analytics inside your Buffer dashboard, you can drag-and-drop or one-click-add to your buffer those posts that were smash hits the first time around. Try this tip now >> 3. Having the Buffer browser extension installed is like having a superhero in your backpocket. 4. 5. 6. 7.
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The Myth Of "Being Everywhere" And The Smarter Path To Traffic I may make enemies of some of my fellow bloggers by saying this, but it has to be said… The current best-practice idea that you need to “be everywhere” in order to build traffic is bad advice. It’s bad advice because most people follow it at the wrong stage of their business development and lack the capabilities to pull it off. There is a right time to focus on diversifying into multiple traffic streams, but for most people, especially bloggers, that window is far into your future. In fact, as you will learn as you read through this series on blog traffic fundamentals, I’m going to argue that the complete opposite of the be everywhere strategy is by far a smarter choice. More on that later… Why Do So Many People Make This Mistake The internet is full of platforms you can use to attract traffic and build an audience. To cement the idea even further, if you look at the biggest blogs and the most famous bloggers, it appears they use everything. To put it simply, it’s not easy and requires work.
Why Headlines Rule Content Marketing Pretend, for a moment, that we’re at ceremony for the content marketing graduating class of 2014, and the valedictorian is giving a speech on how headlines came to rule the content marketing world. What would she say about the past year, when it came to crafting headlines? Why did headlines get the spotlight? 1. Of all the things people could do online, social media use became the number one activity. This meant that our content marketing headlines had to pull a heavy load. In a quickly changing news feed with limitations on characters and content, our headlines were all fans had to go on. We began looking at words that kept popping up in headlines that went viral on social media. A “mere” 26,400,000 results for a search on headlines for social media. Above all, our headlines were more than just a tool to get people to buy and read a newspaper, but something that would get people to share it with friends and say “you should read this.” 2. Headlines. 3. A good headline didn’t just happen. 4.