eRiders.net We Are Media » home Donor Power Blog I came across a picture the other night on Facebook that I promptly shared. It had no explanation, no tag, no link, no credit, no nothing. Just a 4-word phrase, “Worth a Thousand Words”. The phrase was true. See how I interpreted that? Storytelling is one of the most recommended communication tactics in marketing and fundraising today. “Tell your brand’s story and connect deeper with your donors” “People relate to people” “Stories evoke emotions that drive action” The advice goes on and on. We’re in the days of digital, ladies and gentleman - of texting instead of talking, avatars instead of real appearances, emails instead of addressing, and pictures instead of words. Why do you think social networks like Pinterest, Instagram and Cowbird are getting so much traction? Forming an opinion or thought by viewing a picture is the new normal. The Salvation Army, Sierra del Mar Charity Water People for the Ethical Treatment of Animals (PETA) Have examples where you’ve tried this? -Amber Bonner
A Sample Social Media Toolkit | chrisbrogan.com There are countless ways to get into the game with Social Media, but sometimes, we get hung up on evaluating tools and thinking about which are the best for the job. We go further into thinking about the variety of tools and why we’d use which ones for what, and then, next thing you know, the day’s over and nothing’s been done. Here are a few sample tools and what they can be used for, and from there, maybe some new ideas will spread. Quick note: I know and use and admire and communicate with LOTS of providers of these tools. For every one of these categories, I could probably name between four and sixteen more people. If I didn’t list you, I probably still love you. The Quick List For the sake of summary, let’s list out what’s in our toolkit, and why, and then we’ll go into detail AFTER that: Listening Tool – Google Reader Search Tools – Technorati and Google Blogsearch Home Base Blog – WordPress.com or WordPress.org to host your own). What They All Do Instant messaging isn’t dead.
Wired Community Blog December 02, 2007 Put Capital Campaign Videos Online The University of Rio Grande has put Capital Campaign videos online for their alumni to view. At the moment, they're showcasing three separate videos - one to bring about nostalgia in the viewers, one to explain how much money they hope to raise and what the funds will be used for, and one with alumni talking about their college experiences and encouraging others to contribute. This is a terrific method to take your Capital Campaigns online in the form of videos. Think about how many more alumni you could reach in this fashion. It doesn't have to cost a fortune today to use video, either! Posted by Don Philabaum on December 2, 2007 at 04:26 PM | Permalink | Comments (42) | Links to the Article (0) December 01, 2007 You are in the People Business - Promote Staff! While I'm sure you already recognize the importance of your staff, have you thought about putting some effort toward promoting them within your alumni online community?
UKOLN | Cultural Heritage | Briefing Documents UKOLN IntroBytes UKOLN has published a range of short briefing documents aimed at supporting use of networked technologies and services in the cultural heritage sector. The briefing papers are available in HTML and MS Word formats. The MS Word documents are intended for printing as A5 handouts (using a printer capable of double sided printing). The following areas are covered by the documents: [Web 2.0], [Blogs], [Micro-Blogs], [Social Networks], [Amplified Events], [Syndication Technologies], [Web Technologies], [APIs], [Emerging Technologies], [Mobile Technologies], [Usability], [Metadata], [Collection Description], [Digital Preservation], [Standards], [Software], [Risk Management], [Legal Issues] and [Project Management] Reuse of the IntroByte Briefing Documents The IntroByte briefing documents are available under a Creative Commons licence. This licence was chosen for these resources in order to help maximise the impact of the documents and to support their sustainability. RSS Feed
The Alford Group Social Reporting the Internet Governance Forum: Multiple Knowledges : Tim’s Blog Social Reporting in the Youth Corner I’ve just come back from a fascinating five days working with a team of young Egyptians and fellows of the Diplo Internet Governance Capacity Building Programme at the 2009 Internet Governance Forum (IGF). Amongst other things, one of the key things I was up to, working with Pete Cranston and Dejan Dincic, was training and supporting the youth team and Diplo fellows to use various digital online tools to ‘social report’ the IGF. The work was funded IKM Emergent – a project focussed on new perspectives on Knowledge Management (KM), particularly looking at ‘multiple knowledges‘. In the process of working with a diverse international group at an incredibly diverse and complex event, we gained many insights into social reporting for multiple knowledges – and I’ve tried to unpack some of my reflections and learning below: Reflection 1: Train in techniques, as well as tools Reflection Two: Let reporters choose their tools – and then build up multi-tool use
NonprofitDesign.org :: Sliding Scale Web Design and Consulting 2010 Social Reporter Toolbox / True North Media House – Social Reporting from Vancouver 2010 To prepare for documenting your Olympic experience, here’s a reading list and handy resources. Note: This toolbox will become a growing resource page – for additions, please submit info via contact form or ping @tnmh on Twitter ): The Cans and Can’ts of Media During the Olympics on True North Media House TNMH resources including IOC, VANOC, City of Vancouver and more Independent Reporters Guide to 2010 on Rabble.ca IOC’s Internet Guidelines for Written Press and other Non-Rights Holding Media (.pdf) 2010Vanfan ’s Olympic Venue map Vancouver wi-fi map (thanks Noah) Vancouver host city “getting around” For media makers needing a desk and/or equipment, physical work space is abundant – here are a few to investigate: BOB co-working centre – Building Opportunities through Business program has a drop-in co-working space and is hosting some CODE activities Network Hub – a entreptrenuraial co-working space renting desks by hour or month Vancouver Observer Olympics – Contribute