5 Tips for Effectively Managing a LinkedIn Group
Are you currently managing your own LinkedIn group? Are you considering launching a LinkedIn group? Keep reading for five tips on how to better manage LinkedIn groups. Why Start a LinkedIn Group? Building a LinkedIn group around a specific cause or niche topic can provide many business benefits. Build more awareness with your target marketsPosition you and/or your company as an industry thought leaderNurture valuable industry relationshipsShowcase and highlight your own thought leadership contentGenerate interest and inquiries for your companyConvert group members to subscribers and advocates for your brand As you can see, there are many good reasons to start a LinkedIn group, but it can be very helpful to have some guidelines for managing a successful group after you launch. If you’re unsure about best practices for launching a successful LinkedIn group, you may want to revisit these Tips for Launching and Building a Thriving LinkedIn Group for the basics. #2: Create a Strict Group Policy
Preparing for the New LinkedIn Design, How to Optimize Your Page and Profile
Are you wondering how the new LinkedIn design will impact your personal profile and business page? While you might be waiting for the launch of the new LinkedIn profile design, there are still many other areas of LinkedIn you can improve upon today. In this article, you’ll learn more about both new and existing LinkedIn features for your professional profile and company page that can help you get more results from your LinkedIn experience. LinkedIn Professional Profiles Want to make sure your LinkedIn profile is prepared for the new profile design (which you can preview by enlarging this image)? The Basics The most important parts of your LinkedIn profile. If you want to be found in LinkedIn search by potential employers, customers and partners, you need to make sure your profile is up to date in key areas such as the following. Your Headline – Your headline is probably the most important when it comes to how your profile appears in search results. Skills and Expertise Add New Sections
Educators & Linkedin: There Is A Place For You
Written by guest blogger Robyn Shulman of Ed News Daily Social media and technology can be a very scary territory for educators. For those who do not work in education, it is a hard idea to grasp, as social media has changed the playing field, grown business, and changed the dynamics of the world today. However, for a teacher or a professor, a quiet classroom filled with learning can quickly lead to the top news story within minutes, a job lost, or a world turned upside down. Anyone can be in the spotlight, as YouTube shares videos around the world, tweets provide instant updates, and Facebook pictures can be shared via mobile phones within seconds. As teachers, the fear of social media is not without due cause. However, without social media in education, we are not preparing our kids for the future. Although, if we, as teachers took the time to let go of the fear, educate ourselves and truly understand social media, we could then teach our students how to use it responsibly. 1. 2. 3.
8 Ways to Get More Leads for Your Business on LinkedIn
Do you want to acquire more traffic and leads from LinkedIn? According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011. So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market. Here are 8 ways to attract high-quality leads with LinkedIn. #1: Add a Strong Call to Action and Link Did you know you can add custom banners to your company page for free? You can add up to three different linkable product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile. HubSpot product banner with Request Demo button driving traffic to a landing page. Many businesses are missing this opportunity. Here are some ways to use these product banners: #2: Add Pictures or Files LinkedIn has been making it easier for companies to reach their target audience. To do this, first attach your image.
Generating Leads With LinkedIn: What You Need to Know
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads? To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking for your company. You’ll learn about the tools and techniques that will help you attract leads and connect with business professionals. Listen Now Podcast: Play in new window | Download | Embed
LinkedIn: The Beginner's Guide
Update: This post was updated October 2013 to reflect current statistics and tools. LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a powerful influence on connected job seekers, brands, recruiters and industries. Founded by Reid Hoffman in 2002, LinkedIn has grown to 225 million members in over 200 countries, making it the world’s largest professional network on the Internet (by comparison, Twitter has more than 500 million registered users, and Facebook has surpassed one billion). That being said, we doubt you spend 20 minutes on LinkedIn per day, like Facebook’s power users do. SEE ALSO: The Beginner’s Guide to Facebook Have you used LinkedIn to find a job, network with professionals or research hot topics in your industry? 1. To ensure that your profile is 100% complete, LinkedIn recommends including the following information. 2. 3. 4. 5. 6. 7.
How to Network Using LinkedIn Groups
Are you a member of a LinkedIn Group? Do you spend time networking in LinkedIn Groups? LinkedIn Groups are great way to build credibility and make new connections that can ultimately help grow your business. With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. Unfortunately there are many LinkedIn Groups that are not well-managed, which makes the experience within these Groups less than optimal. You are sure to find a LinkedIn Group of interest to you. Not to worry, I’m going to give you some insights on how to find the quality groups you can leverage most for your LinkedIn strategy! How many groups should you join? You can join up to 50 LinkedIn Groups. I recommend that you go ahead and join up to 50 Groups, but select 5-10 Groups to spend your time on in order to get the most benefit out of your participation. Below are 5 tips for maximizing your LinkedIn Groups experience. Evaluate LinkedIn Group stats.
