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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
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The Neuroscience of Your Brain on Fiction Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life. Researchers have long known that the “classical” language regions, like Broca’s area and Wernicke’s area, are involved in how the brain interprets written words. What scientists have come to realize in the last few years is that narratives activate many other parts of our brains as well, suggesting why the experience of reading can feel so alive. Words like “lavender,” “cinnamon” and “soap,” for example, elicit a response not only from the language-processing areas of our brains, but also those devoted to dealing with smells. Researchers have discovered that words describing motion also stimulate regions of the brain distinct from language-processing areas. Fiction, Dr.

Hoe kan je storytelling succesvol inzetten voor een klein bedrijf? « Creatiekracht Hoe kan je storytelling succesvol inzetten voor een klein bedrijf? Geplaatst door reneboonstra op 27 december 2012 · 18 reacties Ondernemingen, of ze nu groot of klein zijn, moeten opeens sociaal communiceren. Internet is het synoniem geworden voor een gigantisch vergrootglas waar je niet van weg kan lopen. Hoe kan je nu continu een consistent verhaal blijven vertellen waarmee je succes boekt? {*style:<b>Terug in de tijd </b>*}We gaan terug in de tijd. Onder de naam Schorem bestaat er weer een authentieke “echte mannenkapper” in Rotterdam waar je onder het genot van een goed glas whisky terecht kan voor een uitgebreide knip- en scheerbeurt zonder last te hebben van bemoeizuchtig vrouwvolk. Schorem is dan ook zeer duidelijk in zijn propositie zoals hieronder valt te lezen: Ze doen precies wat beloven. Hieronder een opsomming van de belangrijkste punten waarom Schorem zo succesvol is: Schorem richt zich volledig op de behoeften van de klanten Schorem is een beleving Online content Offline content

11 Laws of Great Storytelling - The Story Department Jeffrey Hirschberg says: “While it is impossible to have a foolproof formula, I have learned certain principles dramatically increase the probability of your story achieving a modicum of greatness.” by Jeffrey Hirschberg Throughout my years of screenwriting I have read and analyzed thousands of scripts from writers of all levels, including screenplays from my students at Buffalo State College, Cornell University, Syracuse University’s Newhouse School, and R.I.T.’s School of Film and Animation. Here is what I discovered during this time: 1. There has never been a greater truism in Hollywood. “Attentiveness (or lack thereof) of the audience is directly related to its ability to make a successful emotional connection.” Readers, like moviegoers, need to be entertained very quickly. 2. In Gladiator, we are immediately engaged as we are introduced to our hero – General Maximus – and the respect he commands from the Roman army. 3. But, they cannot buy the respect an Academy Award affords them. 4.

Why Storytelling Will Be Important To Businesses In 2013 You may have heard it several times over, especially in the past couple years, but I think it will ring true in 2013 more than ever: Stories are going to fuel business, organizations and products in 2013, and social media is going to play a big role in those stores. It's been proven that stories have a different effect on the mind. Stories draw people in and make them feel something. Your success or failure will depend on what you make people feel, and we feel something when we connect with a story. When we connect with a story, we want to share that with our friends, family and the rest of the world. I think Jeff Jones, the CMO of Target said it well when he was recently interviewed about Target's marketing strategy in 2013: "In the past, marketers would make campaigns, they would put them in the world, and they would wait to see what happened. As a business, your goal should be to create content that speaks well for your company and tells a story we can connect with.

The Future of Storytelling Has Arrived by techgnotic on deviantART De toekomst van gamification in Nederland Gamification staat in de Gartner Hype Cycle van juli 2012 bijna op de top van de cyclus. Maar eind 2012 matigde Gartner haar enthousiasme over gamification: “In 2014 zal 80% van de bestaande gamified applicaties niet voldoen aan de business doelstellingen, vooral door slecht design.” Klik op bovenstaande afbeelding voor een grote weergave. Wat Gartner zegt is interessant, nóg interessanter is te horen hoe het Nederlandse bedrijfsleven tegen de gamification trend aankijkt. Wat is gamification in de ogen van Nederlandse managers? Waar liggen de kansen en wat zijn eventuele struikelblokken om met gamification aan de slag te gaan? Dit artikel omvat de belangrijkste conclusies van een kwalitatief onderzoek naar de kansen en struikelblokken voor de toepassing van gamification in het Nederlandse bedrijfsleven (publiek en privaat). Gamification of serious game? Kansen? Ziet het Nederlandse bedrijfsleven kansen voor gamification? Merkverhaal en engagement. Intrinsieke motivatie Eerste initiatieven

Business Angel France formation™ : Le storytelling Comme vous n’avez pas tous le talent naturel de Michel et Augustin, j’ai fait appel à Stéphane Dangel, consultant en storytelling, pour cette formation. Comment utiliser le pouvoir du storytelling Le storytelling ? Les histoires sont tout autour de nous. OK, Stéphane, mais comment construit-on une histoire ? Voici la première étape : Déterminez votre point de départ avec quelques questions de base : quel est votre auditoire ? C’est ce que vous voulez faire, voici 7 conseils pour un bon storytelling 1. Que voulez-vous que vos auditeurs ressentent ? Les gens oublient les faits, pas une bonne histoire. Votre bonus Le recueil de 350 pages de tweets avec leurs liens cliquables sur le storytelling. Merci Stéphane. Et à qui le tour pour les prochaines éditions de Business Angel France formation™ ? WordPress: J’aime chargement…

Stories That Stay With You A large group was staying at the hotel on the Club Level. For many of these guests, this was their first visit to China. They were curious about Chinese culture, and seemed particularly intrigued by some of the food offerings in the Club Lounge. One morning, while eating breakfast, they kept commenting on the fried dumplings, asking questions like "How do you make Chinese dumplings" and "What's the filling inside these dumplings?" The Guest Recognition manager answered the questions, but then came up with a unique idea to "wow" the guests. She thought it would be fun to organize a home-style dumpling class. The Guest Recognition manager shared her idea with her team, and they immediately got to work to make it happen. On the day of the big event, the Club team set up a special cocktail reception for the guests with a presentation of wine, champagne, beer and soft drinks. The guests had a fantastic time.

Barack Obama, seul homme politique au monde à pratiquer le storytelling Storytelling par ci, storytelling par là, à ce qu'on lit, le storytelling s'inviterait partout, omniprésent dans la campagne présidentielle. Il n'y a pourtant, à l'heure actuelle dans le monde, qu'un seul homme politique qui fasse du storytelling, et il n'est pas français. C'est Barack Obama. Barack Obama lors d'un meeting via twitter à la maison blanche le 6 juillet 2011 (M. NGAN/AFP) Pourtant, certaines personnalités politiques françaises semblent s'y adonner également : François Hollande au Bourget : du storytelling ! Ah, on nous a aussi récemment sorti le storytelling de François Bayrou, Dominique de Villepin, et avant cela celui de DSK. Et nous avons notre champion proclamé du storytelling made in France : notre président du storytelling, Nicolas Sarkozy. De petites anecdotes plutôt qu'une grande histoire Le storytelling, en politique, c'est ou ce devrait être une histoire que l'on nous propose de vivre. A se focaliser sur les mini-histoires, on ne peut que se contredire sans cesse.

Johnnie Walker: Taking 'The Quest' Narrative Online [TIPS] - Brand Stories Where I come from, Johnnie Walker is the undisputed king of whisky. I practically grew up on it. Black Label was my beverage of choice. It was at every party, all weddings, births, graduations and most funerals. In a nutshell, if you you didn’t serve it, you’d hear about it! It wasn’t until I started working in advertising that I began to appreciate the reasons behind JW’s success. Tapping Into The Quest Narrative – “Keep Walking” We all relate to quests. I’m not entirely sure JW intentionally tapped into “the quest” narrative initially, it might’ve happened by chance. In the logo, the man is walking forward, which Diageo (JW’s parent) says symbolises forward thinking and the pursuit of excellence. Chance or not, today Johnnie Walker fully understand the value of “the quest” narrative in storytelling and capitalise on it brilliantly. The striding man now symbolises “the quest”. The Striding Man stands for resilience, determination and endurance. The “Keep Walking” Campaign In Summary Google+

7 reasons visual storytelling is one of 2012's breakout trends You’ve seen infographics on websites, embedded SlideShare presentations, illustrated videos, and more, that give consumers a way to consume data more concisely and in a more memorable way. Visual storytelling is compelling and the art and technology supporting the trend are improving, as are the standards and expectations of consumers. Jason Amunwa at SlideDeck 2 tells AGBeat that “though it’s early in 2012, the importance – and necessity of visual storytelling is already one of the year’s breakout trends.” According to Amunwa, below are the seven reasons that visualization is a breakout trend: A Better Experience for Users is Essential. There are many methods being used to visualize content, like Amunwa’s team at SlideDeck 2. Instead of forcing website managers to create content from scratch or reformat what they’ve already shared via social media, SlideDeck 2 automatically pulls in content to show on WordPress-powered sites.

Coke Wants in on Storytelling Last week, Coca-Cola took an intriguing approach to the growing trend of “brands as publishers.” Calling it Coca-Cola Journey, Coke married the staid, static philosophy of a corporate website with the dynamic, fluidity of a blog. While the Atlanta-based soft drink company has its footprints all over the digital world — it has a robust presence on Twitter, Tumblr, Facebook, YouTube, LinkedIn — it also wanted to build its own online home, a welcoming place for its fans. While it may be a great PR move, there’s also value for its 1.2 million monthly unique visitors. Coke is now firmly entrenched in the storytelling business, minus the whole ad selling aspect. “It speaks to a corporate culture that is open to new ideas and diversity of opinion,” said Gregg Colvin, svp of digital at Universal McCann. The flip side of this is that Coke is consciously trying to change people’s expectations, if not behaviors, on a corporate site. Image via Shutterstock

5 Steps to Telling Engaging Stories on Your Blog The best bloggers on the planet do three things very well. I call them the 3 E’s. The first two, educate and engage, are the easiest to master. But the third E, entertain, is the one that will set a blogger apart from the masses. The best way to entertain, to keep your reader glued to your page, is to tell a story. What makes a good story? The famed writer Flannery O’Connor said that a story is ‘a full action with a point.’ I’ve been reading Victoria Mixon’s groundbreaking book, The Art & Craft of Story. That’s powerful stuff. 1. What is the one thing you are trying to say? 2. Your headline and opening paragraph are your hook. You want your reader to think, “What’s going on here? Example of a Headline: Why I’m Dumping the Cat’s Eye Writer Blog If you are a regular reader of the Cat’s Eye blog, this would make you sit up. Example of a Hook: The other day I unfollowed someone on Twitter. What did election season have to do with anything? 3. The character can make or break your post. 4. 5.

Every Brand Has a Story To Tell One of the first clients I worked with out of college was a toilet company. Granted the company was the largest international manufacturer of bathroom fixtures – products every house and office in the developed world has a need for. But imagine my enthusiasm as a freshly-minted PR professional, being told I would be working to secure publicity for toilets. I’ll admit, I wasn’t excited at first. Maybe it was growing up in the plant business that gave me this perspective. If you find yourself stuck with a client that at first seems like a dud, take a step back and try to look for the real stories behind the brand. At some point in the history of every company, people were scratching their heads trying to figure out how to make it interesting to consumers. Every brand has a story to tell, and it’s our job as communicators – as brand journalists – to find those stories and tell them in a way that generates excitement.

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