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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
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What storytelling does to our brainsThe Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. 11.6K Flares 11.6K Flares × In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich used a lot of his free time for playing cards. One of the problems he had was that he greatly enjoyed eating a snack, whilst still keeping one hand free for the cards. So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented “sandwich”, the name for 2 slices of bread with meat in between, became one of the most popular meal inventions in the western world. What’s interesting about this, is that you are very likely to never forget the story of who invented the sandwich ever again. For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Here is the science around storytelling and how we can use it to make better decisions every day: It’s in fact quite simple.

The Neuroscience of Your Brain on Fiction Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life. Researchers have long known that the “classical” language regions, like Broca’s area and Wernicke’s area, are involved in how the brain interprets written words. What scientists have come to realize in the last few years is that narratives activate many other parts of our brains as well, suggesting why the experience of reading can feel so alive. Words like “lavender,” “cinnamon” and “soap,” for example, elicit a response not only from the language-processing areas of our brains, but also those devoted to dealing with smells. Researchers have discovered that words describing motion also stimulate regions of the brain distinct from language-processing areas. Fiction, Dr.

Hoe kan je storytelling succesvol inzetten voor een klein bedrijf? « Creatiekracht Hoe kan je storytelling succesvol inzetten voor een klein bedrijf? Geplaatst door reneboonstra op 27 december 2012 · 18 reacties Ondernemingen, of ze nu groot of klein zijn, moeten opeens sociaal communiceren. Internet is het synoniem geworden voor een gigantisch vergrootglas waar je niet van weg kan lopen. Hoe kan je nu continu een consistent verhaal blijven vertellen waarmee je succes boekt? {*style:<b>Terug in de tijd </b>*}We gaan terug in de tijd. Onder de naam Schorem bestaat er weer een authentieke “echte mannenkapper” in Rotterdam waar je onder het genot van een goed glas whisky terecht kan voor een uitgebreide knip- en scheerbeurt zonder last te hebben van bemoeizuchtig vrouwvolk. Schorem is dan ook zeer duidelijk in zijn propositie zoals hieronder valt te lezen: Ze doen precies wat beloven. Hieronder een opsomming van de belangrijkste punten waarom Schorem zo succesvol is: Schorem richt zich volledig op de behoeften van de klanten Schorem is een beleving Online content Offline content

Introverts Are Not Failed Extroverts I wanted to cheer when Sophia Dembling, a PT blogger, made these comments about introverts : Having been told all our lives that our way is not the right way… Introversion is not an illness, it’s not a pathology, it’s not a bad thing. The parallels in the worldview of introverts and only children are striking in many respects. To her first point, if you are the parent of one child or thinking about having one child, you have probably heard that your “way” is not right; that children need siblings . To her second point, if you are the parents of one child, you have probably heard the negatives assigned to singletons. In her book, , Dembling smashes the stigmas and stereotypes linked to introverts. She notes, “All our lives introverts have bought into the myth that extroversion is better and the American way…introverts get pressure every which way to behave differently. Often, as parents of onlies can attest, family members are the toughest. Follow Susan Newman on Twitter. Sign up for Dr.

11 Laws of Great Storytelling - The Story Department Jeffrey Hirschberg says: “While it is impossible to have a foolproof formula, I have learned certain principles dramatically increase the probability of your story achieving a modicum of greatness.” by Jeffrey Hirschberg Throughout my years of screenwriting I have read and analyzed thousands of scripts from writers of all levels, including screenplays from my students at Buffalo State College, Cornell University, Syracuse University’s Newhouse School, and R.I.T.’s School of Film and Animation. Here is what I discovered during this time: 1. There has never been a greater truism in Hollywood. “Attentiveness (or lack thereof) of the audience is directly related to its ability to make a successful emotional connection.” Readers, like moviegoers, need to be entertained very quickly. 2. In Gladiator, we are immediately engaged as we are introduced to our hero – General Maximus – and the respect he commands from the Roman army. 3. But, they cannot buy the respect an Academy Award affords them. 4.

Why Storytelling Will Be Important To Businesses In 2013 You may have heard it several times over, especially in the past couple years, but I think it will ring true in 2013 more than ever: Stories are going to fuel business, organizations and products in 2013, and social media is going to play a big role in those stores. It's been proven that stories have a different effect on the mind. Stories draw people in and make them feel something. Your success or failure will depend on what you make people feel, and we feel something when we connect with a story. When we connect with a story, we want to share that with our friends, family and the rest of the world. I think Jeff Jones, the CMO of Target said it well when he was recently interviewed about Target's marketing strategy in 2013: "In the past, marketers would make campaigns, they would put them in the world, and they would wait to see what happened. As a business, your goal should be to create content that speaks well for your company and tells a story we can connect with.

Five Ways to Boost Your Natural Happy Chemicals You can stimulate more happy chemicals with fewer side effects when you understand the job your happy chemicals evolved to do. Here's a natural way to stimulate each, and to avoid unhappy chemicals. {*style:<b>#1 Dopamine (Embrace a new goal) </b>*}Approaching a reward triggers dopamine. When a lion approaches a gazelle, her dopamine surges and the energy she needs for the hunt is released. Your ancestors released dopamine when they found a water hole. Dopamine alerts your attention to things that meet your needs. Dopamine motivates you to seek, whether you’re seeking a medical degree or a parking spot near the donut shop. Confidence triggers serotonin. Trust triggers oxytocin. Pain causes endorphin. {*style:<b>#5 Cortisol (Survive, then thrive) </b>*}Cortisol feels bad. {*style:<b>Building New Happy Habits </b>*}Your brain got wired from past experience. When you're young, your neurons build new connections easily.

The Future of Storytelling Has Arrived by techgnotic on deviantART De toekomst van gamification in Nederland Gamification staat in de Gartner Hype Cycle van juli 2012 bijna op de top van de cyclus. Maar eind 2012 matigde Gartner haar enthousiasme over gamification: “In 2014 zal 80% van de bestaande gamified applicaties niet voldoen aan de business doelstellingen, vooral door slecht design.” Klik op bovenstaande afbeelding voor een grote weergave. Wat Gartner zegt is interessant, nóg interessanter is te horen hoe het Nederlandse bedrijfsleven tegen de gamification trend aankijkt. Wat is gamification in de ogen van Nederlandse managers? Waar liggen de kansen en wat zijn eventuele struikelblokken om met gamification aan de slag te gaan? Dit artikel omvat de belangrijkste conclusies van een kwalitatief onderzoek naar de kansen en struikelblokken voor de toepassing van gamification in het Nederlandse bedrijfsleven (publiek en privaat). Gamification of serious game? Kansen? Ziet het Nederlandse bedrijfsleven kansen voor gamification? Merkverhaal en engagement. Intrinsieke motivatie Eerste initiatieven

Fear Fades in the Face of Acceptance We all feel fear . If we didn’t, our species would have ceased to exist long ago. Fear signals us that something is wrong, that a risk of harm is present, or that we must fight or flee the situation. We survive because fear exists as a reaction. To understand fear, we must look to our histories as individual learners. While the fear response is automatic, what we learn to fear is not. When something truly threatens us, fear informs us to react to save ourselves. Thinking inside fear : Fear reactions usually precede conscious recognition of a risk. Since these reactions seldom bring pleasure or joy, all of us develop ways to avoid or escape situations to reduce our experiences of fear. Research on fear has consistently shown that our lives diminish in the face of the fear-avoidance cycle. Science tells us that fear can be mastered—through the use of a strategy called exposure. President Roosevelt is famous for saying that the only thing we have to fear is fear itself. Resources:

Business Angel France formation™ : Le storytelling Comme vous n’avez pas tous le talent naturel de Michel et Augustin, j’ai fait appel à Stéphane Dangel, consultant en storytelling, pour cette formation. Comment utiliser le pouvoir du storytelling Le storytelling ? Les histoires sont tout autour de nous. OK, Stéphane, mais comment construit-on une histoire ? Voici la première étape : Déterminez votre point de départ avec quelques questions de base : quel est votre auditoire ? C’est ce que vous voulez faire, voici 7 conseils pour un bon storytelling 1. Que voulez-vous que vos auditeurs ressentent ? Les gens oublient les faits, pas une bonne histoire. Votre bonus Le recueil de 350 pages de tweets avec leurs liens cliquables sur le storytelling. Merci Stéphane. Et à qui le tour pour les prochaines éditions de Business Angel France formation™ ? WordPress: J’aime chargement…

Stories That Stay With You A large group was staying at the hotel on the Club Level. For many of these guests, this was their first visit to China. They were curious about Chinese culture, and seemed particularly intrigued by some of the food offerings in the Club Lounge. One morning, while eating breakfast, they kept commenting on the fried dumplings, asking questions like "How do you make Chinese dumplings" and "What's the filling inside these dumplings?" The Guest Recognition manager answered the questions, but then came up with a unique idea to "wow" the guests. She thought it would be fun to organize a home-style dumpling class. The Guest Recognition manager shared her idea with her team, and they immediately got to work to make it happen. On the day of the big event, the Club team set up a special cocktail reception for the guests with a presentation of wine, champagne, beer and soft drinks. The guests had a fantastic time.

How to Discover Our Core Gifts Within Our Wounds On this first day of the New Year, I’d like to share a counter-intuitive approach to human change that I find tremendously exciting. Here is its central idea: Our deepest wounds frequently spring from our greatest gifts, and by acknowledging these gifts, we can speed and deepen our own healing. You may have read about my concept of “core gifts” ; the places of deepest sensitivity, tenderness and passion within us. Which of your own sensitivities and passions have more often felt like a curse than a gift? As a psychotherapist, when I try to understand my clients’ deepest wounds and challenges, I now begin by asking myself this question: What is the core gift that is trying to express itself at the heart of this struggle? Let me illustrate with a personal example. So, knowing what I now know, I approach my guilt-wound in a new way. My guilt isn’t healthy--that’s for sure--but its roots spring from the very depths of what makes me, who I am. So, how does this awareness lead to healing?

Barack Obama, seul homme politique au monde à pratiquer le storytelling Storytelling par ci, storytelling par là, à ce qu'on lit, le storytelling s'inviterait partout, omniprésent dans la campagne présidentielle. Il n'y a pourtant, à l'heure actuelle dans le monde, qu'un seul homme politique qui fasse du storytelling, et il n'est pas français. C'est Barack Obama. Barack Obama lors d'un meeting via twitter à la maison blanche le 6 juillet 2011 (M. NGAN/AFP) Pourtant, certaines personnalités politiques françaises semblent s'y adonner également : François Hollande au Bourget : du storytelling ! Ah, on nous a aussi récemment sorti le storytelling de François Bayrou, Dominique de Villepin, et avant cela celui de DSK. Et nous avons notre champion proclamé du storytelling made in France : notre président du storytelling, Nicolas Sarkozy. De petites anecdotes plutôt qu'une grande histoire Le storytelling, en politique, c'est ou ce devrait être une histoire que l'on nous propose de vivre. A se focaliser sur les mini-histoires, on ne peut que se contredire sans cesse.