Storytelling That Moves People Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite the critical importance of persuasion, most executives struggle to communicate, let alone inspire. Too often, they get lost in the accoutrements of companyspeak: PowerPoint slides, dry memos, and hyperbolic missives from the corporate communications department. Even the most carefully researched and considered efforts are routinely greeted with cynicism, lassitude, or outright dismissal. Why is persuasion so difficult, and what can you do to set people on fire?
Free ebook - using Facebook for church ministry [Please Share] Free ebook: Facebook for Churches is a 32-page quick read loaded with tips, examples and strategies for getting the most out of your church Facebook page. Whether you’re attempting to pick the perfect Timeline photo or trying to figure out what and when to post, this resource will help you. As we recently reported, a survey suggested that churches were finding social networking was twice as effective as other options for engaging with outsiders. The Top 7 Reasons Why You Are Unhappy Take a look around you. How many happy people do you see? How many of them are smiling or exhibiting other signs of happiness? Unless you’re with a bunch of kids, I’m willing to bet the number of unhappy people far outweigh the happy. Why is that? Where did we go wrong?
The Neuroscience of Your Brain on Fiction Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life. Researchers have long known that the “classical” language regions, like Broca’s area and Wernicke’s area, are involved in how the brain interprets written words. What scientists have come to realize in the last few years is that narratives activate many other parts of our brains as well, suggesting why the experience of reading can feel so alive. Words like “lavender,” “cinnamon” and “soap,” for example, elicit a response not only from the language-processing areas of our brains, but also those devoted to dealing with smells. Researchers have discovered that words describing motion also stimulate regions of the brain distinct from language-processing areas.
The Psychology of Entrepreneurial Misjudgment, part 1: Biases 1-6 Mar 24, 2008 Charlie Munger is an 80-something billionaire who cofounded top-tier law firm Munger, Tolles & Olson and is Warren Buffett's long-time partner and Vice-Chairman at Berkshire Hathaway, one of the most successful companies of all time. Some people, including me, consider Mr. Munger to be an even more interesting thinker and writer than Mr. How to Use Storytelling to Design Delightful UX Since the beginning of time good storytellers have been the heart and soul of any community. They have enjoyed popularity and sympathy of their fellows, who kept coming for more stories and tales. Little has changed since then.
Praise Report: The Power of Social Media Empowered Prayer Praise Report: The Power of Social Media Empowered Prayer User Rating: Prayer Published Date Can Smartphone Apps Break Your Bad Habits? At 8 a.m. my smartphone alarm goes off, nearly jolting me out of bed. It displays a short message: “Aim for 30 minutes of exercise today.” Craving another hour of sleep, I duck under the covers, but immediately that thought is replaced by another: “You know, this app actually has a point.” Five minutes later, I’m in my sneakers and out the door. 11 Laws of Great Storytelling - The Story Department Jeffrey Hirschberg says: “While it is impossible to have a foolproof formula, I have learned certain principles dramatically increase the probability of your story achieving a modicum of greatness.” by Jeffrey Hirschberg Throughout my years of screenwriting I have read and analyzed thousands of scripts from writers of all levels, including screenplays from my students at Buffalo State College, Cornell University, Syracuse University’s Newhouse School, and R.I.T.’s School of Film and Animation. Here is what I discovered during this time: 1.
Zappos Insights: The Link Between Culture and Storytelling - Get Storied Excited to release this 34-minute interview I did for Zappos Insights (back in Dec 2009). This was content previously available exclusively to the Zappos Insights membership community. In this video, my good friend Robert Richman, Product Manager of Zappos Insights, and I seriously geek out on the link between storytelling and cultures of innovation. Understanding the Zappos Brand
5 Steps to Communicate Effectively Using Video 1. Know your audience. Gather as much information as you can about your intended audience. Top 10 Ways to Make Yourself Look (and Be) Smarter How terribly obnoxious of you. Thanks for sharing. Well, it is probably not the smartest move ever to call monolingual people dumb. Stop pretending it’s all a party: The social contract of working at a startup By Sarah Lacy On June 25, 2013 Perhaps it’s because I’ve worked my whole career in media and startups. But I’m having a hard time getting super lathered up about Bloomberg’s takedown of what it is like to work at Fab. Don’t hang your jacket on the back of a chair? Don’t use a certain font in emails? Those are friendly suggestions compared to having to walk into the Conde Nast building everyday.
The Inside Story Equally important, they turn the audience/listeners into viral advocates of the proposition, whether in life or in business, by paying the story—not just the information—forward. Gregg Segal Stories, unlike straight-up information, can change our lives because they directly involve us, bringing us into the inner world of the protagonist. As I tell the students in one of my UCLA graduate courses, Navigating a Narrative World, without stories not only would we not likely have survived as a species, we couldn't understand ourselves. They provoke our memory and give us the framework for much of our understanding.