The Most Powerful Question | The Fast Growth Blog March 23, 2010 If you could get your prospects to ponder any question, what question would best position your company as the ideal fit? Stop for a moment and think about that – it’s probably the most important question you’ll ever come up with for your business. The entire nature of marketing communication is undergoing radical change. The challenge with 90% or more of the of marketing messages I see is that they are all solutions focused. This is where your question comes in. Our question is: How must we change our go-to-market approach so that we will continuously drive increased profits? What’s yours? Comments
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E-marketing : Actualité marketing, marques, communication, agences, publicité Google © 2021 - Privacy - Terms 17 'P's for today's marketing Ashwin Merchant | 02 Sep, 2009 We know all about 4 'P's' of marketing from our study and experience in marketing management. In today's marketing and business world there seems to be a need of more 'P's' as it may not be sufficient to make a successful break through with just 4 'P's'. Take this simple example. For a businessman - manufacturer or trader or retailer, he needs products (P-1), needs a market place to meet & sell to customers -like office, bazaar or cyber space (P-2). Let's see in the case of a product - you made/ manufactured what you like, what was a simple and convenient to make, you were never bothered about size, shape or colour. There were needs but there was no choice. What were you doing for promotion? Toady packaging of a product also adds to a marketing and success of product sales. Discussing further about the product; customer today dictates which product to make in which colour and of course the size, which matches his needs. How to lead Marketing today? 1.
Influential Marketing Blog I have been a fan of the Amazon Kindle device for some time now ... and I ordered the new 7 inch Kindle Fire the day it was announced. This weekend I had the chance to try it out, and have been fairly happy. What I didn't expect, though, was to take away quite so many marketing lessons from the announcement and launch of the device itself. 1. 2. 3. 4. 5.
Guerrilla Social Media Marketing - Attribute #6 of a Guerrilla S This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published by Entrepreneur Press and co-authored with Jay Levinson): #6) Free and Variable It is important to use free digital give away’s that have real value and customer benefits. Then of course we need a variety of paid options to upgrade to. One size fits all doesn’t work anymore, people want very personalized options tailored to their particular taste and desires. Lego.com effectively applies the concept of free and variable and is profiting greatly from it. Of course the real winner is the free Lego DesignByMe downloadable software. The software has a social aspect as well, allowing members to add friends, and also share and vote on designs. Free digital give away’s build trust and allow the customer to experience our brand without risk. Copyright 2010 Shane Gibson, Jay Conrad Levinson and Entrepreneur Press