10 films with amazing marketing campaigns | burningred | Cardiff I’m Meg, and I’m a cinema-holic. The first stage is admitting you have a problem, so look: I love films. There, I said it! To celebrate this passion of mine, and as a marketeer and certified movie fan, I’ve listed my top 10 movie marketing campaigns for your cinematic enjoyment. *You thought of Deadpool, didn’t you? Similar articles: – Breaking Brand: Brand Fails & Marketing Disasters– The Czech List: How to Rebrand an Entire Country– Studio Dilemma #1: What is ‘Smart Casual’ for Women? #1 The Secret Life of Pets, 2016 Releasing this month, The Secret Life of Pets from Illumination Entertainment went heavy on the product partnership angle, teaming up with one of the world’s biggest pet stores where the film’s characters had a ‘PetSmart takeover’ across the brand’s shops and digital channels. What they did well: The social media presence is huge, and perfect for the target audience. Street visibility: 5/10 I didn’t see as many animated dogs on the streets as I’d have liked. TV presence: 9/10
David Perdue's Charles Dickens Page 2015’s Most Successful Movie Marketing Campaigns: Summer Blockbuster Edition ... Since the successful release of Jaws in the summer of 1975, the film industry has tried to top itself every year with a new, highly-anticipated summer movie line-up. And movie-goers respond in masses, driving a huge $208 million to the film industry per opening weekend for their summer flick fix. Summer 2015 was no different with a predicted $5 Billion in box office sales, with several mega films on the docket. How much of these successes are due to marketing savvy, and what really matters when it comes to getting ticket buyers in seats? Based on our own analysis, here’s how well these summer blockbusters’ fans have engaged with these films over Facebook. Source: Fan Grader Avengers: Age of Ultron Release date: May 1stProduction Budget: $250 millionOpening Weekend Box Office Sales: $191,271,109 With Marvel’s massive and ultra-loyal fanbase, its movies are always predicted to be a box office hit. Mad Max: Fury Road Pitch Perfect 2 Jurassic World Inside Out Minions Minions! Trainwreck
The Dickens Project 10 Best Marketing Campaigns for Movies & TV Shows of 2016 | Hollywood Reporter The campaign for Deadpool was as saucy and audacious as the movie itself — including the instantly iconic poster of the raunchy superhero, played by Ryan Reynolds, on a bearskin rug (a riff on Burt Reynolds' famous Cosmopolitan centerfold). "With a lot of superhero films, the first hint of whether fans think you're doing it right is the costume reveal. We knew we couldn't do a typical one," says Weinstock.
Open Source Shakespeare: search Shakespeare's works, read the texts Movie Marketing Madness: Doctor Strange | Chris Thilk After almost a decade of superheroes with advanced technology suits of armor, enhanced powers due to government experiments and even a trip out into the far reaches of space, Marvel Studios takes us into the world of the supernatural with this week’s Doctor Strange. The movie stars Benedict Cumberbatch as the title character, a renowned surgeon whose career is ruined in a car accident. Despondent, he goes searching for a second chance by learning the ancient mystical arts as a way to heal his hands and reclaim his life. His training comes at the hands of the Ancient One (Tilda Swinton), a master who has unlocked the secrets of that world. The Posters Two posters debuted around the same time as the first trailer. The one is meant to tease the audience with the look of the character while the other delivers it almost fully, at least from the chest up. Another poster was revealed at San Diego Comic-Con along with lots of other materials. The Trailers Online and Social Media and Publicity
WordPress theme - The Anatomy, an Infographic index.php – home The index file controls what the homepage of your WordPress theme looks like. By default it is a loop that queries and then displays the most recent blog posts, with a link in the bottom to view previous posts. Alternately, you can specify in wp-admin -> settings -> reading to have the home page be a page you created yourself in WordPress. single.php – individual posts The display of individual posts in your WordPress theme is controlled by a little file called single.php. You can specify if you want sidebars (and which you want), if you want it to look different than the other pages on the site. page.php – individual pages Page.php controls what pages look like. WordPress also allows you to create different page templates within your WordPress theme for different types of pages. archive.php, category.php, tag.php – archives You can control the look and feel of different archives using template files also. The Loop Background files of a WordPress theme comments.php style.css
Doctor Strange Blacklight Posters Will Expand Your Mind Posted on Wednesday, October 12th, 2016 by Angie Han As the marketing campaign moves into the home stretch, Marvel’s Doctor Strange is really letting its freak flag fly. The latest promos have really played up the trippy vibe of the movie, with Marvel Studios head Kevin Feige director Scott Derrickson talking up the strong Steve Ditko influence. Now the studio’s released a couple of psychedelic blacklight posters to help expand your mind even further. Check ’em out below, along with a cool new image that also leans into the colorful craziness. IGN debuted the two Doctor Strange blacklight posters designed by Randal Roberts. And if you like what you see, the good news is you can get your own. As crazy as they look, the blacklight posters are actually kind of a throwback. After a year-long search, I found and purchased an original 1971 Third Eye Doctor Strange blacklight poster: pic.twitter.com/NBN08IIKpn— Scott Derrickson (@scottderrickson) December 18, 2015 Cool Posts From Around the Web:
In the moonlight a worm... (Self Study Haiku Lesson - Page 1) Follow the instructions in the following lesson and work through the examples. The icons used to help guide you through the activities are: In this first lesson you will be introduced to » what the haiku is and its special spirit » a number of examples by Japanese masters of the form and some Western ones » studying structural features of poems and making interpretative judgements about them, and » writing your first poems By the end of the lesson, you should have written some of your own poems, and, more importantly, they should be poems that are truly in the spirit of haiku, not just seventeen-syllable thoughts or jokes. next page Page 2 | Page 3 | Page 4 | Page 5 to the top 'Civil War' Writers: Five Tips on How to Make a Great Superhero Movie - Rolli... If you remember the early days of the Marvel Cinematic Universe, you might recall going into that initial Captain America movie — the one with the subtitle The First Avenger — and thinking, wow, they've made a superhero movie that feels like an old WWII adventure. Then, if you happened to have caught Thor 2: The Dark World during the fall of 2013, you'd have noticed elements of sci-fi and fantasy added to the first God-of-Thunder movie's Shakespearean drama. And let's say you plunked down hard-earned cash to see Captain America: The Winter Soldier in the spring of 2014; you'd have caught the overall paranoid, 1970s political-thriller vibe from the get-go. Each of the movies were proof that Marvel movies didn't have to be the same carbon-copy comic-book movie every single time out. You could slap a genre skin on these costumed-crusader stories. And for that, you largely have screenwriters Christopher Markus and Stephen McFeely to thank.
Edusites Film Studies Teaching & Learning Resources Rob Miller | Thursday September 08, 2016 Categories: GCSE, WJEC GCSE, Analysis, Film Analysis, Films & Case Studies, Hollywood Films, Batman v Superman, Deadpool, Genres & Case Studies, Action, Action Adventure, Superhero, Hot Entries Batman v Superman: Dawn of Justice (2016) Batman v Superman: Dawn of Justice (Batman v Superman) is a 2016 blockbuster superhero movie produced by DC, and distributed by Warner Bros. To simplify, Marvel and DC Comics were, and still are, competing superhero comic publishers who both have now... [ read full article ] » Rob Miller | Thursday April 16, 2015 Categories: GCSE, WJEC GCSE, Genres & Case Studies, Superhero, Hot Entries, Key Concepts, Film Language Superman (1978): First recognised, and globally successful superhero film of the modern era. Marvel: American publisher of comic books, frequently pertaining to the superhero genre founded in 1939 e.g. Marvel Cinematic Universe: An American franchise centered on the production of superhero... Programme Details
Analysis: In the superhero movie arms race, has Warner Bros. created too blea... Warner Bros.' flag-planting franchise starter "Batman v Superman: Dawn of Justice" was either the most anticipated movie of the year or one of the most dreaded. The idea of seeing DC Comics' "trinity" of characters — Batman, Superman and Wonder Woman — on the screen together is certainly a thing pop-culture dreams are made of. And audiences clearly want a piece of that dream: "BvS" grossed $170.1 million its first weekend in theaters, a record-breaking opening for a March film and the sixth-largest domestic opening ever. Critics, however, have teed off on the film: An increasingly rare few, like The Times' Kenneth Turan, were positive on director Zack Snyder's film, but others were far less so. (Rotten Tomatoes, which aggregates critical response, has it at 29% — in comparison, Marvel's "The Avengers" from 2012 holds a 92% rating.) It raises the question: How much darkness do audiences want? Of course, visiting Gotham City is supposed to be a bleak affair.