Your Social Media Marketing Plan in 5 Easy Steps Jasmine Sandler | December 26, 2012 | 30 Comments inShare151 This solid, measurable plan (along with a commitment to developing consistent and valuable content) will help you drive online brand awareness, customer engagement, and audience growth. Many marketers launch their social media programs because they feel they need to and then scramble to understand both how they will make these work and how they will be managed. Most of them do this with no goal in mind and worse, no understanding of how social media marketing (SMM) works. Many believe that social is the answer to customer acquisition and are short-sided in defining realistic results. Stop chasing your tail in social. SMM Step 1: Create Your Executive Overview Business Plan Spell out your business in a one-pager to realize why you need social: Your Business Mission and HistoryYour Business or Revenue ModelDescriptions of your Products & ServicesDetails of Your Target AudienceReview of Your Current Marketing Efforts Summary
How Teachers Are Using Social Media Right Now How Teachers Can Best Use Education Technology 4.66K Views 0 Likes Edtech isn't the final solution for education's problems. It's a powerful addition to classrooms though, so it's time to ask: what is the point of education technology? The Current State Of Technology In K-12 7.30K Views 0 Likes What is the next device most students will soon purchase? New LinkedIn Endorsements May Benefit College Students Krista Canfield was surprised to receive a call from a former boss when she had applied for a job at LinkedIn, the professional social network. After all, the boss hadn't been one of the three customary references she had given to the hiring manager. It turned out that the former boss had shown up as a mutual connection, so the hiring manager decided to check that reference, too. When she explains LinkedIn's new "endorsement" feature, Canfield, now the network's senior manager of corporate communications, points to the old advertising adage: It's much more credible to get customers to endorse a product or service than for the company to praise itself. For some time, users have been able to "recommend" current LinkedIn connections, and the social network recently unveiled another tool, where users can "endorse," or vouch for, skills that their connections self-identify on their profiles. "What's the next natural thing to do?
Ten tips for using social media in school communications By Nora Carr, APR, Fellow PRSA Read more by June 15th, 2011 A few tips can help educators tackle social media. With social media networks ubiquitous in American life, it’s time to shift the debate from whether it’s a good idea for educators to use this new medium to how to use it wisely and well. Here are 10 tips to help get you started in social media for school communications. 1. To quote a well-known advertising campaign, “Get out there.” 2. Find out if your school or district has any policies or guidelines regarding employee use of social media. 3.
Essential Social Media Tools for the SLP: A letter from a founding member of the #SLPeeps | Speech Adventures At the recent ASHA convention, I was proud to volunteer at the Social Medial Learning Center booth. At the booth we talked about why it is imperative SLPs understand and embrace the world of social media that is taking our profession by storm. Whether you want to interact daily or prefer to sit back and read, social media has become an invaluable resource for communicating with colleagues and staying on top of recent research and trends. The Pediastaff booth and Learning Lab were both quite popular at ASHA12 and visitors expressed an interest in learning more that they could take home with them to digest at their leisure. Social Networking…Blogging…iPads…Facebook…Twitter…LinkedIn…These are all common words in society today. Are you familiar with that feeling you have at a conference where you’ve connected with others and hashed out various situations and you’ve gained new therapy ideas and connected with individuals who “get it?” Until then…Adventure on! The rest of the series: Like this:
Social Media and Teaching I had the opportunity to attend a session last week, hosted by Pearson, on how higher ed faculty use social media. Much of the content was quite interesting. You can download the full research report here. Quite a bit of survey data was presented on the survey with 3,875 respondents, including that 34% of faculty use social media – blogs, wikis, podcasts, Facebook, LinkedIn and Twitter – in their teaching. The piece of information that caught my eye, though, was on what instructors consider the biggest barriers to using social media: The second and third items on the list – concerns about privacy and separate course and personal accounts – impress me as nontrivial. How do you use social media in your professional life, whether in teaching, marketing, or other ways, and how do you guard against the unintended consequences of these public communications?
Dr. James Michael Nolan: Social Media in the Business of Higher Education If Social Media were a person, I would have to make her the highest paid employee at Southwestern College. Her job description would be five pages long. Maybe ten. As it is, I am the president of a graduate school, I am in my fifties, and Social Media has become my Swiss Army Knife for doing business in higher education. I am a digital immigrant, and am embarrassed to say I have more often than not gone kicking and screaming into each new social media platform that comes along. Initially, I thought they were all, each for their own special reason, stupid. So, about Social Media in higher education... Southwestern College is a small, spiritually-sourced (non-denominational, "Consciousness-based") and fully accredited graduate institution. Over the past two to three years, social media has become a primary tool and strategy for recruitment, for marketing, for development, for public relations, for alumni relations and for moving our unique school toward a "thought leadership" position.
Why Students Like Social Media But Schools Don't Social media is here to stay. Students love it. Teachers love it. But there’s a disconnect in there somewhere. According to a report from ASCD , students are eager to use the latest social media in order to communicate, collaborate, and enhance their learning. The below infographic details some of the biggest details from the report and shows what we already know: students and teachers like social media but administrators are concerned (for now).
How to Gather Interview Intel With Social Media A company you've anxiously been waiting to hear back from has just called to schedule an interview for next week. Immediately, you begin thinking about how you can turn in a stellar interview that will leave them forgetting all other candidates. The fundamentals apply: sharp suit or professional skirt, being on time, calm demeanor. But you'll also need to arrive with a sound idea of what the position entails, what the company stands for, what type of employee it's aiming to hire, internal and industry trends, and any other relevant information about the position and organization you can get your hands on. That's where a company's social media presence enters the equation. [See: 10 Wardrobe Musts For Your Next Interview.] LinkedIn Tapping into connections. The value of following a company page. Along with learning about recent happenings, the "Home" section of the page provides access to individuals you're connected to and who work or have worked for the company. Twitter
Reading, Writing and… Facebook? By Janice Wood Associate News Editor Reviewed by John M. Grohol, Psy.D. on December 29, 2012 A new study shows that 94 percent of Israeli high school students accessed social media on their phones during class. Researchers at the University of Haifa said that just 4 percent of students reported not using their cellphones at all during class. The researchers also found that in classes with more permissive teachers, mobile phone use was lower than in classes where the teacher imposed strict discipline. “The students use their mobile phones in various ways — to surf the Internet and access social media, to listen to music, take photos, play games, and send text messages and photos,” the researchers said. “Based on our findings, there is almost no moment during any class when some pupil isn’t using their cell phone.” The study, conducted at the University of Haifa’s School of Political Sciences by Dr. Source: University of Haifa Student texting during class photo by shutterstock.
Teaching with Social Media Elizabeth Losh Writing Director, Humanities Core Course , U.C. Irvine Teaching with Social Media: Blogs, Wikis, YouTube, and Second Life Some Statistics about the new "Two Cultures": the Culture of Knowledge and the Culture of Information 83% of adult respondents thought that a twelve-year-old knew more about the Internet than their elected representative in Congress (Zogby 2006) 48% of all children six and under have used a computer, and 30% have played video games (Rideout, Vandewater, and Wartella 2003) 55% of youth 12-17 use social networking sites (Pew 2007) 57% of teens who use the Internet could be considered media creators (Pew 2005), a statistic that may be an undercount, because it does not factor in newer digital forms of expression or those that produce artifacts other than written texts (Jenkins/MacArthur 2006) 71% of students at the University of Minnesota use Wikipedia; 28% cite it (Adams 2006) 36% of students in a U.S. The Importance of extracurricular writing (Lunsford 2007)
A Useful Social Media Cheat Sheet If you’re looking for a straightforward no-frills guide that breaks down the details of some of the most popular social networks, look no further. This social media cheat sheet covers most of the big names you’re probably aware of … but it’s not perfect. The infographic from Flowtown showcases Twitter, Facebook, Youtube, Google+, Tumblr, and … Digg. Yes, Digg. It offers up insight into Digg but skips over LinkedIn, Stumbleupon, and Pinterest. So yea, not perfect. But, it’s useful stuff anyway. 10 Ways to Use Pinterest in the Classroom Due to the popularity of my post Pinterest – Turning Procrastination into Classroom Preparation, I’ve decided to follow up with ways to use Pinterest with students. When using Pinterest, keep in mind that not all pins are safe and secure, and monitoring will be necessary to ensure students don’t stumble upon inappropriate content. Nonetheless, Pinterest provides some creative opportunities in the classroom, and could be a great method for instruction, collaboration, and classroom projects. Here are 10 ways to use Pinterest with your students, including some example boards online: CLASSROOM MUSIC BOARD – if you ever play music while students work or write, create a board where students can pin their favorite songs and artists so you can use their favorite music in class (remember to check to make sure their suggestions are language and theme appropriate first!) Hope these 10 ways can help you incorporate Pinterest into your classroom! Like this: Like Loading... Related
Local schools teach proper use of Social Media to combat cyberbullying COLUMBIA, Md - Millions of people use social media every day. It's a time to catch up with friends to see what everyone else is doing. Unfortunately, social media can also be used to hurt others. Christine and David McComas know that all too well after their daughter 15-year-old Grace took her own life. "Even though we supported her and made efforts to have her helped and public entities knew, we were not able to protect her and I think adults really don't get the new nature of cyberbullying. Administrators at Long Reach High School in Columbia in Howard County try to educate students on the dangers of cyberbullying. Several students say what happens online would not happen in person. "When you are at home or on the internet you are invisible to other people. "It's kind of a classmate or a peer pressure kind of thing because if you go and tell someone it's like you are weak or why was it that serious? Chuck Buckler is a Bully Expert with the State Department of Education. "We miss her.