10 Tips for Corporate Blogging
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blogs, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company's happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news. This is just one mistake that businesses are making in the blogging world. There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we've narrowed down the key elements that companies should focus on. 1. 2.