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10 Tips for Corporate Blogging

10 Tips for Corporate Blogging
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blogs, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company's happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news. This is just one mistake that businesses are making in the blogging world. There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we've narrowed down the key elements that companies should focus on. 1. 2.

15 Excellent Corporate Blogs to Learn From This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Creating and maintaining a corporate blog, or a blog of any sort for that matter, isn't always the easiest of tasks and doesn't come naturally to most people. There are a lot of considerations to take into account — theme, topics, audience, content, design, writers, multimedia, promotion, writing style, comment policies, and so on. Above and beyond all of that, you also need to consider the blog's name and URL. Although the act of creating blog posts can be quite simple, forethought and planning must first go into the creation of a corporate blog in order to keep the processes running smoothly, especially if multiple bloggers are involved. We recently outlined 10 tips for corporate blogging for businesses hoping to focus on key elements of creating a blog in the corporate world. 1. 2. 4. 5. 6. 7. 8. 9. 10. 11. 12.

The 25 Most Audacious Companies What's an "audacious" company? It's a superlative we chose very carefully. On the one hand, such companies are defined as bold, courageous, even heroic. Yet, on the other, they are defiant, presumptuous, irreverent, and even cocky. They see a better way to do something and work to make it happen, fearlessly committed to not only making their vision a reality but also spreading that vision. These are the companies we celebrate. Office of Public Utility Counsel What is ERCOT? Founded in 1970, ERCOT is an independent, not-for-profit organization responsible for overseeing the reliable and safe transmission of electricity in Texas. ERCOT keeps the lights on for Texans and oversees the Texas wholesale and retail electric markets. By statute, ERCOT is assigned the following responsibilities: Ensuring reliability and adequacy of regional electric network. ERCOT is subject to the Texas Legislature, fully regulated by the Public Utility Commission, and governed by a Board of Directors. The ERCOT Region is one of three North American grid interconnections located in the North American Electric Reliability Corporation (NERC) region (NERC Interconnections Map). ERCOT Region ERCOT is the only entity of its type in the United States. How does ERCOT impact residential and small business electricity consumers? ERCOT keeps the lights on for Texans and oversees the Texas wholesale and retail electric markets. How is ERCOT funded? What is NERC? ISO/RTO Regions

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