background preloader

10 Tips for Corporate Blogging

10 Tips for Corporate Blogging
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blogs, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company's happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news. This is just one mistake that businesses are making in the blogging world. There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we've narrowed down the key elements that companies should focus on. 1. 2. Related:  blog promotion

4 Hot Apps for Microvideo Blogging Much of today's home video is now shot on smartphones, a movement which has proliferated mobile microvideo applications. As the number of apps continues to rise, it’s possible that microvideo blogging could be the next big thing. With microvideo blogging apps, you can record short video clips and share them instantly with your friends and family via your social media networks, email or SMS. SEE ALSO: Top 5 Instagram Alternatives for Android Here’s a breakdown of the top four microvideo apps and their accompanying features. What do you think about microvideo apps, could they be the next big thing? Image courtesy of iStockphoto, AleksandarNakic Is Your Business Guilty of These 6 Blogging Mistakes? Nellie Akalp is a passionate entrepreneur, small business advocate and mother of four. As CEO of CorpNet.com, a legal document filing service, Nellie helps entrepreneurs start a business, incorporate, form an LLC or set up sole proprietorships (DBAs) for a new or existing business. These days it seems like every business — from dentistry to software — has a blog. As a small business owner, I try to truly embrace the unique opportunity that social media offers. 1. Many small business owners rush to blogging, and to social media in general — they see it as free advertising. If the bulk of your posts are company or product-centric, you’ll need to change the way you think about your blog. Some experts advise on keeping a 90:10 or 75:25 ratio when it comes to educational vs. promotional content. 2. It’s easy to start a blog, but not so easy to keep it going. Before launching your blog, determine the ideal posting frequency to keep your blog fresh, for example, once or twice per week. 3. 4.

10 Simple Ways To Quickly Improve SEO Rankings It’s quite interesting how everyone who starts a new website sooner or later runs into something called SEO. In the beginning, it can be quite hard to get your head around it since it is far more complex than you might think. If you have the skills and knowledge to master it, the traffic you can gain from it can be compared to having a store on the most crowded street in New York. However, there are several easy things you can do in order to increase your SEO and potentially rank higher on the search engines. This is of course something that could put down the most seasoned and hardcore SEO “specialist” since it is literally impossible to keep track of them all and adjust your website thereafter. It’s basically small things like this that will slowly increase your website’s ranking. In the end though, it boils down to the content you share, the keywords you use and the way you promote your content. Via: [Visual.ly]

120 Blogging tips to promote your blog Social Media Mamma 120 ways to promote your blog A blog is one of the most effective ways to promote your business and website. These 120 Blogging tips produced by Digital Philippines are divided into a 9 part series. There are lots of elements to creating an effective blog. Once you have fit on the blog formula that suits your style and appeals to your audience you need to “get it out there”. Leave a comment below and let me know if you have found any new ideas that you’d like to try. Share Related Posts No related posts found

5 Ways to Bring Efficiency to your Content Development Strategy Content is king. Bill Gates is credited with first coining the term in a 1996 blog post, and the phrase has since been discussed, critiqued and repeated ad nauseam. Yet, it couldn’t be truer today. In an always on, internet-driven world, content is more important than ever and the competition for consumer eyeballs has never been stiffer. Creating content is often difficult and expensive, but it doesn’t have to be. 1. Image: Shutterstock. If your budget allows for it, a full time editor or content creator can mold the voice and personality of your brand. 2. If you write a blog post and no one reads it, does it make a business impact at all? Content creation all-stars will also have a well-rounded and prominent group of content partners. 3. If hiring an in-house editor or a dedicated freelancer is too much for your content needs or budget, consider sourcing talent from an online marketplace. 4. Everyone knows that a picture is worth a thousand words, but what’s a video worth? 5.

Facebook’s Organic Reach Decline: How To Respond In 4 Steps What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz. Organic reach has been a sore subject for brands since late 2012. How does Facebook determine what shows up in a news feed? No one really knows for sure how Facebook decides what appears in news feeds, but some elements are well known as weighting factors: Facebook engineer Lars Backstrom has said that Edgerank is dead and that Facebook’s news feed algorithm now employs almost 100,000 weight factors. 1. 2. 3. 4.

Optimizing The B2B Content Marketing Funnel: Turning Contacts Into Clients Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. If you are doing it right, your content funnel probably looks something like this: Then you realize you aren’t converting your new contacts into new clients. So where’s the disconnect? Be Patient Content marketing is not meant to drive revenue overnight. The first mistake many firms make is to conclude that their content is not directly reaching their target audience (ideal client), and give up on producing content altogether. What’s the point of dedicating so many resources to creating and promoting great content if it’s not generating any ROI? Wrong. Set Up Email Workflows

Related: