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10 Tips for Corporate Blogging

10 Tips for Corporate Blogging
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blogs, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company's happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news. This is just one mistake that businesses are making in the blogging world. There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we've narrowed down the key elements that companies should focus on. 1. 2. Related:  blog promotion

40 Elegant, Minimal And Clean WordPress Themes For Free Download Blogging has now become a regulation for many, mostly college going folks have entered this profession that is extremely powerful today. There are many platforms that allow you to start a blog, one such good platform is WordPress, and if you are looking to minimize your setup cost for self-hosted WordPress, then you need a theme that is yet attractive and not heavy on your pocket. To make sure your pocket doesn’t get lighter, This article is for you, where we present 75 free WordPress themes that will win over your visitors with design, simplicity, responsiveness and minimalist approach. So, if you are looking to setup your WordPress blog without paying for a designer or coder, you can easily choose one of the themes from the following collection. All the images are linked to download pages or theme information page. With large screenshots, we have made it possible for you to see how will the design look after activating the theme. SEE ALSO – 20+ Top WordPress Photography Themes 1. 2. 4.

19 Tips for Driving Traffic to Your Blog It’s the the perennial quest. How can you get more traffic to your site? After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans. Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button. Yet some methods I advocated back in 2005 still work, so think of this as a refresher if you’re already employing all the social tactics for driving traffic. This list is in no way complete. First, the tried and true: #1: Publish as frequently as possible The more frequently you post, the more traffic you get because the search engines are indexing your content more frequently. #2: Pay attention to the headlines (blog post titles) Using numbers (see title of this blog post!) #3: Send an email broadcast #4: Add a link in your email signature #8.

4 Hot Apps for Microvideo Blogging Much of today's home video is now shot on smartphones, a movement which has proliferated mobile microvideo applications. As the number of apps continues to rise, it’s possible that microvideo blogging could be the next big thing. With microvideo blogging apps, you can record short video clips and share them instantly with your friends and family via your social media networks, email or SMS. SEE ALSO: Top 5 Instagram Alternatives for Android Here’s a breakdown of the top four microvideo apps and their accompanying features. What do you think about microvideo apps, could they be the next big thing? Image courtesy of iStockphoto, AleksandarNakic Blogging Terms Glossary: A list of Blogging terms Are you puzzled by some of the strange blogging terms found throughout the blogosphere? Then this glossary brought to you by Wikipedia should help you out. Autocasting : Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds. Audioblog : A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. Biblioblogosphere : A humorous reference to the world of librarian blogging. Blaudience : The audience, or readership, of a blog. Blawg: A blog focusing on commentary about the law, generally written by a law professor, law student, or lawyer. Bleg : A blog entry consisting of a request to the readers, such as for information or contributions. Blog Carnival : A blog article that contains links to other articles covering a specific topic. Blistless or B-listless : When a blogger becomes listless or apathetic about posting.

10 Powerful Tools for the Busy Content Curator 10 Powerful Tools for the Busy Content Curator Posted by Christine Parizo on Mon, Sep 19, 2011 Content curation doesn’t have to be a time-suck. Sometimes it’s difficult to build your own content, and with the proliferation of Tweets, blog posts, Facebook status updates, content curation can be an effective solution – sharing information posted by others. Content is extremely important in reputation-building and gaining the trust of followers, and being able to effectively share information makes your own content more valuable. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. These are only 10 of many content curation sites that are available.

Why You Need An Editorial Calendar For Your Blog I have a confession to make. My name is Lisa and I used to be a really bad blogger. I used to wake up every morning in a panic about what I was going to write about. What changed? I began thinking like a professional publisher and created an editorial calendar for the blog. Post quality will INCREASE: No more scrambling to throw a post together to avoid the dreaded blogging dry spell. Now that you know why you should do it, HOW do you go about using an editorial calendar that you’ll stick to and use to help you plan content? I’m a big fan of Google Calendar. And that’s when the fun part starts – figuring out what your blog is going to look like over the next few months! Check a real calendar Look for opportunities to create tie-ins with holidays, important anniversaries or even the change of seasons. You should also be consulting your own internal calendar. Create weekly features I used to be a big fan of this on past blogs, but I haven’t taken that approach here (yet).

5 reasons your press page should lose the PDFs | Blog | Econsult In study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads. For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer. Like, it's 2010. Web 2.0 has been around for a while (basic HTML even longer). So herewith, five reasons why those PDFs have got to go. 1. 2. No it's not valid. 3. 4. 5. Disagree? Rebecca Lieb oversees Econsultancy's North American operations.

Is Your Business Guilty of These 6 Blogging Mistakes? Nellie Akalp is a passionate entrepreneur, small business advocate and mother of four. As CEO of, a legal document filing service, Nellie helps entrepreneurs start a business, incorporate, form an LLC or set up sole proprietorships (DBAs) for a new or existing business. These days it seems like every business — from dentistry to software — has a blog. As a small business owner, I try to truly embrace the unique opportunity that social media offers. 1. Many small business owners rush to blogging, and to social media in general — they see it as free advertising. If the bulk of your posts are company or product-centric, you’ll need to change the way you think about your blog. Some experts advise on keeping a 90:10 or 75:25 ratio when it comes to educational vs. promotional content. 2. It’s easy to start a blog, but not so easy to keep it going. Before launching your blog, determine the ideal posting frequency to keep your blog fresh, for example, once or twice per week. 3. 4.