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3 Tools to Simplify Your Social Media Marketing

3 Tools to Simplify Your Social Media Marketing
Are you looking for powerful tools to manage your social media efforts? How do you keep up with blog post comments, responses to LinkedIn status updates and Twitter interactions? Social relationship management is about managing these relationships. And you need the right tools to help. In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms. #1: Engagio—Manage All of Your Online Conversations in One Place Engagio is an inbox for conversations on the web. With Engagio, you have the functionality to manage, support and encourage conversations. Features It’s very easy to set up and free to use. Because your conversations happen in many places, you need a tool to support many platforms. Search for conversations that you may want to engage in.The Engagio mobile app (currently in beta) allows you to continue these conversations while on the move. Setup It’s very straightforward to set up your Engagio account. Related:  EUSocial Network

12 outils pour mieux gérer l'infobésité des médias sociaux 2 avril 2012 L’infobésité, traduction de l’expression anglaise « information overload » est très certainement l’effet secondaire le moins agréable qui découle de l’avènement des médias sociaux. Déjà en 2007, selon emarketer, les gestionnaires peinaient à trouver l’information pertinente au sujet de leur propre compagnie ou de la compétition, sans parler des courriels qui ne cessent de croitre avec quantité de gens qui nous mettent en copie conforme (c.c.), les infolettres auxquelles on s’abonne, etc. Avec la montée en puissance de Facebook, des blogues, de Twitter, de LinkedIn, de Pinterest ou de Google+, comment fait-on pour gérer tous nos comptes, personnels ou d’affaires? Comment s’y retrouver dans la jungle d’information disponible et surtout, comment parvient-on à séparer le bon grain de l’ivraie? Infographie de Brian Solis et Jess3 sur l’univers de Twitter et les applications périphériques qui l’enrichissent. Les aggrégateurs de comptes – Hootsuite – Tweetdeck – Seesmic – Sprout Social

Topsy archivia tutti i tweet: 8 esempi di ricerca avanzata [#TwitterTools] Topsy.com è uno strumento che permette di fare ricerche e analisi in tempo reale sulle conversazioni e sulle informazioni che viaggiano attraverso le piattaforme social e il web. Per chi lavora con i social media, non si tratta di un tool nuovo: spesso viene citato come un ottimo mezzo per rintracciare tweet, contenuti e persone influenti per un determinato argomento o settore. Utilizzando Topsy si possono infatti ottenere dati molto interessanti sui contenuti e sui trend, sulla popolarità degli account coinvolti e sulle interazioni, così da scoprire e analizzare tendenze e pianificare strategie, orientando le proprie azioni verso target precisi. Se non è dunque una novità Topsy, lo è l’annuncio che [tweetable]da oggi è possibile cercare tutti i tweet dal 2006 ad oggi[/tweetable]. Una cifra enorme che rende questo tool il più grande motore di ricerca esterno di Twitter. Eppure Topsy ha una marcia in più e in quest’articolo vedremo 10 esempi di ricerca avanzata che si possono effettuare.

Fake Amazon Page Is Best Online Resume Ever We don't actually know if Philippe Dubost is any good at his job. But boy, can he throw together a resume. Dubost, a web product manager currently based in Paris, is looking to travel for his next position. The result, "Philippe's Amaz'ing Resume," is a pitch-perfect pastiche.

How to Refresh Your Brain--in 10 Minutes Andy Puddicombe is a former Buddhist monk and co-founder of Headspace, an entrepreneurial venture designed to demystify meditation and make it easily accessible to all audiences. In a recent TED talk, Puddicombe promotes an idea that almost sounds too easy to be true: refresh your mind in just 10 minutes a day and you might be happier at work. Puddicombe seeks to provide “meditation for the modern world,” eliminating stereotypes of incense and cross-legged monks. Problem #1: Inability to Focus “The average office worker changes windows [on her computer] 37 times an hour,” Headspace’s head of research Nick Begley says in a meditation tutorial. According to Begley, when your mind changes gears that rapidly, part of your brain is still engaged in the previous task and you don’t have all of the attention and resources necessary to concentrate on the current task. Problem #2: Stress The Solution Refreshing your brain is easier than you think.

【グループ会社リリース】Facebookページのファンは、非ファンに比べてその企業の商品を2~3倍購入 ~公式アカウントのマーケティング効果を測定するKGI調査サービスの提供を開始~ : ネットイヤーグループ株式会社 2013年1月11日 株式会社トライバルメディアハウス代表取締役社長 池田紀行 ネットイヤーグループ inShare0 株式会社トライバルメディアハウス(本社:東京都港区 代表取締役社長:池田 紀行 以下 トライバルメディアハウス)は、TwitterやFacebookの公式アカウントのマーケティング効果を測定するKGI(Key Goal Indicator:重要目標評価指標)調査サービスの提供を開始します。 2010年頃から多くの企業がTwitterやFacebookに公式アカウントを開設し、運営を開始しています。 本サービスでは、公式アカウントのファン/フォロワーと非ファン/フォロワーに対するアンケート調査に加え、公式アカウントにおけるファン/フォロワーの、時間経過(ファン/フォロワー歴)や、RT/いいね! 上記調査スキームにより、「公式アカウントのファン/フォロワーになってから、そのブランドのことが好きになったのか(購入量が増加したのか)」、「もともとそのブランドのことが好きだったから(購入量が多いから)、公式アカウントのファン/フォロワーになったのか」といった因果関係を以前よりも明らかにすることができるようになりました。 日本航空株式会社、株式会社ローソンのFacebookページにおいて先行調査を実施し、Facebookページのファンは、非ファンに比べてその企業の商品を2~3倍購入しているという調査結果が得られています(※調査結果は3~4ページを参照)。 ●Facebookページにおける調査スキーム ブランド名の想起率、好意度、購入(利用)意向、再購入(利用)意向、他者への推奨意向(NPS:Net Promoter Score)、購入金額(LTV)などをKGIに設定します。 ●KGI調査サービス概要 価格:250万円(税別)~ 期間:約3ヶ月 ●FacebookページのKGI測定結果事例 下記2社の協力のもとに測定したFacebookページのKGI調査結果は以下の通りです。 <調査協力企業Facebookページ> ・日本航空 ・ローソン ●LTV分析 ファンは非ファンと比較して2~3倍程度購入量が多いことがわかった。

Attitude Determines Success The results of your actions have little to do with what you are actually doing and almost everything to do with your attitude. Which is ironic because we spend most of our time creating lists and getting organized and listing resolutions about what we should be doing, forgetting that who we are being is much more important. That’s why we’re called human beings. Your life is full of things that you do. Your business and family and community demand that you do certain things. But doing can mask the hollowness of just going through the motions. If you believe that your best days are ahead of you, then you’ll find a creative solution to even the worst circumstance. You can put on a happy face temporarily when you’re in front of the right people, but your attitude is what determines the decisions that no one else sees until it’s too late. Your attitude is what ultimately determines if you achieve your goals or if you fall short. Be a better you.

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy Editor's Note: This is one of the most-read leadership articles of 2013. Click here to see the full list. If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media. 1. This demographic has grown 79% since 2012. Those are impressive numbers against the prevailing idea that social media is "just for teenagers." Rethink it: Keep older users in mind when using social media, particularly on these three platforms. 2. 189 million of Facebook’s users are "mobile only" Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. 3. Did you think TV was the best way to reach the masses? 4. 5. Social media carries more weight than ever. 6. 9.

7 Qualities of Uber-Productive People Some people get more done than others--a lot more. Sure, they work hard. And they work smart. But they possess other qualities that make a major impact on their performance. They do the work in spite of disapproval or ridicule. Work too hard, strive too hard, appear to be too ambitious, try to stand out from the crowd. Pleasing the (average-performing) crowd is something remarkably productive people don't worry about. They hear the criticism, they take the potshots, they endure the laughter or derision or even hostility--and they keep on measuring themselves and their efforts by their own standards. And, in the process, they achieve what they want to achieve. They see fear the same way other people view lunch. One of my clients is an outstanding--and outstandingly successful--comic. Yet he still has panic attacks before he walks onstage. He's still scared. Anyone hoping to achieve great things gets nervous. They can still do their best on their worst day. Most people wait for an idea.

Facebook Is Making Us Miserable - Daniel Gulati by Daniel Gulati | 1:05 PM December 9, 2011 When Facebook was founded in 2004, it began with a seemingly innocuous mission: to connect friends. Some seven years and 800 million users later, the social network has taken over most aspects of our personal and professional lives, and is fast becoming the dominant communication platform of the future. But this new world of ubiquitous connections has a dark side. Facebook’s explosive rate of growth and recent product releases, such as the prominent Newsticker, Top Stories on the newsfeed, and larger photos have all been focused on one goal: encouraging more sharing. In writing Passion & Purpose, I monitored and observed how Facebook was impacting the lives of hundreds of young businesspeople. First, it’s creating a den of comparison. Comparing ourselves to others is a key driver of unhappiness. Second, it’s fragmenting our time. Last, there’s a decline of close relationships. So, what should we do to avoid these three traps?

High-Tech : L'homme nouveau tient le monde en main INTERVIEW - Philosophe, académicien et historien des sciences, Michel Serres dresse le portrait d'un homme nouveau, né de la révolution du numérique, qui va devoir tout réinventer. Source Le Figaro Magazine LE FIGARO MAGAZINE - Quelles sont, pour vous, les inventions en cours et à venir qui vont bouleverser notre vie? Michel SERRES. - Les inventions à venir, je ne les connais pas. Elles sont toujours imprévisibles, inattendues. Je préfère rester lucide sur le temps présent, comprendre les bouleversements en cours et ce que pourraient être leurs implications. Vous brossez un portrait de ce nouvel humain dans votre livre Petite Poucette*. Oui, parce que j'ai assisté depuis un demi-siècle, partout dans le monde, à la victoire des femmes. Comment appréhende-t-elle ce nouveau monde? Elle a trouvé le sens réel du mot «maintenant». Et, dites-vous, la voilà «condamnée à ne devenir qu'intelligente». L'accès au savoir était le grand problème que rencontraient nos aïeux.

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