Oprah Winfrey and Your Leadership Brand - John Baldoni - Harvard by John Baldoni | 9:37 AM November 25, 2009 All leaders have a brand. Whether that term is used or not, leaders have an identifiable persona that is a reflection of what they do and how others perceive them. I call this the leadership brand. When it comes to cultivating a leadership brand, look no further than Oprah Winfrey, who recently announced that she would be ending her popular talk show in 2011. The lessons of Oprah’s brand are relevant to any leader. Here are some lessons for cultivating your own positive leadership brand. Practice what you preach. Act on principle. Insist on integrity. Integrity is not reserved for big corporate dealings; it can focus on small things. Some who read this might be thinking, poppycock! And there’s one final point. In short, your brand is a reflection of your credibility.
What Makes a Great Life and Career Mentor? In the midst of preparing a plan for my life and career journey, I knew I needed a mentor. Someone who held high-level positions in the PR industry, to advise me on higher education, skill-development and to assist me in properly planning my career. But what should one look for in a mentor? The best mentor is someone who provides professional knowledge and expertise about the career field, and answers questions about a job and/or education. A mentor can go as far as helping the mentee see past a specific problem or job issue and forms a clear vision to help achieve their career goals. The first step in finding the right mentor is realizing who you are and what you aspire to become. From my experience, an outstanding mentor possesses 10 highly desirable qualities: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. One of the many lessons I’ve learned, the hard way, is the people you surround yourself with work to shape the person you are and become. Do yourself favor: Choose wisely.
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The Complete Guide to Building Your Personal Brand Written by Neil Patel & Aaron Agius Introduction What is branding? My parents like to tell a story from my childhood. When I was a toddler they would put me in the backseat of the car in child’s car seat when they would take me somewhere like to the store or to a friend’s house. When we would drive down the highway, I would see golden arches through the car window and yell, “Donald’s!” Now, I was only two or three years old at the time. My parents would sometimes take me to McDonald’s for a Happy Meal. That is branding. A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. Branding on a business-level is common, but today branding is becoming just as important on a personal level. Why should you build your personal brand? Building a recognizable personal brand opens professional opportunities. Creating a vision for your future and implementing that vision can lead to:
Bloggers and (Personal) Brand-Building eMarketer estimates nearly 28 million US Internet users write a blog in 2009, and those bloggers run the gamut from hobbyists and part-timers to self-employed and corporate bloggers. According to a Technorati survey of bloggers worldwide, most are men, ages 18 to 44, affluent and well-educated. About one-quarter work for a traditional media outlet in addition to blogging, and most still don’t make any money from their self-publishing activities. But there are other ways to create value. Fully 70% of bloggers polled by Technorati said they talked about products or brands on their blog. The most common activity was to post about brands they loved—or hated—as well as to write reviews or post about experiences with stores or customer service. Nearly six in 10 of all the bloggers surveyed said they were better known in their industry because of their blog, and one-quarter had used their blog as a resume or sent it to potential employers. Keep up on the latest digital trends.
All Work and No Play Makes Jack an Unbalanced, Burned Out, Workaholic “Work and play are words used to describe the same thing under differing conditions.” – Mark Twain Outside of Churchill, Mantitoba almost ten years ago a polar bear became a viral sensation after he was photographed by renowned nature photographer Norbert Rosing. In the lens, Rosing captured two Canadian Eskimo sled dogs chained to a post as a polar bear approached. The other dogs in the kennel witnessing this 1000 lb predator approach went wild, barking and doing their best to scare off the threat. But instead of fleeing, raising its hair, or growling back, the tethered sled dog, “calmly stood his ground and began wagging his tail.“ It then preceeded to bow its body as a show of play, as the bear made its approach. What happened next shocked Rosing…and the world. The bear collapsed to the ground, mirroring the dog’s play behavior. The two animals put aside century’s of instinct and continued to play, “like two roughhousing kids.” What Happened to Us? Yet both children look equally pleased.
Calculate Customer Lifetime Value in 15 Seconds If you follow this blog on a regular basis, you know that we’re big believers in measuring customer lifetime value. Knowing your CLV is the key to effective marketing. If you know your customer lifetime value and your cost to acquire a customer, you know whether you have a profitable, scalable business or not. Segment these same numbers by customer acquisition source, channel, and ad placement, and you have a recipe for optimizing your marketing. We’ve found that calculating customer lifetime value is one of the single biggest challenges digital marketers face. So, we are releasing a free customer lifetime value calculator. This tool certainly isn’t a substitute for doing a full analysis of your customer lifetime value based on your customer data. Of course, if you want to have an always up-to-date, infinitely segmented view of your customer lifetime value you know where to go.
Social Recruiting Resources | Facebook & Branding Whitepapers | Work4 What’s new in the world of social recruiting? Optimize your Facebook recruitment and learn best practices for social and mobile hiring with Work4’s branding and recruitment whitepapers. The ABCs of Effective Facebook Recruiting Strategies Download this whitepaper to discover how to: Find your target audience faster than Prince Charming found CinderellaBuild an employer brand with brains, heart, and courageTurn your employees into the golden ticket for social referralsDiscover your “just right” talent without angering the three bears The Case of The Perfect Candidate: Social Recruiting with Facebook Ads Make ‘em pay (and maximize your recruiting dollars)Give candidates a motive to click and applyID your target audience of active and passive talentDemystify the different types of Facebook Ads The Joy of Facebook Recruiting: Sourcing the Best Candidates with Graph Search Download this whitepaper to discover: The Social High Score: Why Facebook Should Be a Major Player in Your Recruitment Strategy
Personal branding Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article by Tom Peters. Personal Branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks). History Personal branding, self-positioning and all individual branding by whatever name, was first introduced in 1937 in the book Think and Grow Rich by Napoleon Hill. Social Media Criticisms
How to brand you Personal Branding: How to Brand You? Vous aurez noté que certains de mes billets ont parfois un titre anglais. C'est le cas pour celui-ci, car contrairement aux apparences, il est difficile à traduire. Dans les mots, le "Personal Branding", c'est l'idée que chacun peut être sa propre marque qu'il s'agit de communiquer, promouvoir, positionner (par rapport à la "concurrence"), etc. D'où la question How to Brand You? Mais cela reste très difficile à traduire dans les faits pour notre culture francophone, où une connotation sous-jacente et fortement négative est toujours présente, qu'on pourrait rendre par l'équation suivante : self branding = se vendre = pute ! Car là est le problème, tout au moins chez nous, où l'amalgame personal branding-prostitution vient quasi-naturellement à l'esprit. Je vous propose donc cette présentation de David Armano : Internet, personal branding, réseaux sociaux, gestion de l'identité, identité virtuelle, identité numérique, identité 2.0
10 Power Tips for Connecting with Powerful People Image source: Pat Buntrock Nothing trumps great work but abilities aren’t enough. Ignorance and insensitivity destroy opportunities. You embarrass yourself and short circuit your career by expecting everyone to adapt to you. Talent gets you in the door; sensitivity to corporate culture and personalities propels you up stairs. Embarrassment: John Bernard shared, “I remember a young top-tier MBA asked the CEO to go out after work for a beer. Well-worn path: Great ideas irritate when they aren’t presented “properly.” Use established protocols and procedures. Jesse Lyn Stoner’s 10 power tips for connecting with powerful people: Connect now. Bonus: You owe it to your company to get your idea heard. During our interview, Jesse mentioned restroom conversations. Where’s the balance between fitting into corporate culture and standing out? More on connecting with the C-Suite, Monday. Doug ConantJohn BellSteve FarberJohn SpenceMike MyattFacebook contributorsJohn Bernard Dr. Like this: Like Loading...