For a Glimpse Of The Future, Try Reading A 3.5-Inch Floppy Disk Tom Persky’s company, floppydisk.com, sells about 250,000 of the 3.5-inch and 5.25-inch square plastic storage cards each year. It has an inventory of about 1 million disks, many of which Persky acquired from competing companies as they went out of business. And he has no plans to restock them as they’re sold. “We stayed in the business through the good times of the floppy disk business, when it was a very common way to store media, through the trough of what we have now of people not using it very much at all,” Persky says. That's not to say floppy disks aren't still his mainstay. Any remaining modern demand for the once-ubiquitous floppy is driven by machines still made with old data inputs. The first floppy disks, introduced by IBM in 1971, were 8-inches big. The problem with digital storage--as the hundreds of people who ship Persky their floppy disks each year are finding out--is that it requires active upkeep. Persky’s data recovery methods are low-tech.
Recruiting: 8 Qualities Your Best Employees Should Have Great employees are reliable, dependable, proactive, diligent, great leaders and great followers... they possess a wide range of easily-defined—but hard to find—qualities. A few hit the next level. Some employees are remarkable, possessing qualities that may not appear on performance appraisals but nonetheless make a major impact on performance. Here are eight qualities of remarkable employees: 1. When a key customer's project is in jeopardy, remarkable employees know without being told there's a problem and jump in without being asked—even if it's not their job. 2. People who aren't afraid to be different naturally stretch boundaries and challenge the status quo, and they often come up with the best ideas. 3. Remarkable employees know when to play and when to be serious; when to be irreverent and when to conform; and when to challenge and when to back off. 4. 5. 6. An employee once asked me a question about potential layoffs. 7. 8. Great employees follow processes. Forget good to great.
Cartoons on matchbooks I stopped into the MARVA matchbook club meeting yesterday to hand off some old matchbooks (as you know, I love ephemera) and the group was very welcoming. They usually have piles they trade amongst themselves as everyone has to specialize. I found a few of cartoon interest: 3 hillbilly gag cartoons, probably from the 1940s or early 1950s, on matchbook covers. "Won't Be Long Now" hillbilly cartoon gag on matchbook cover. A cricket that looks a lot like Disney's Jiminy on a "Li'l Cricket Food Stores" matchbook cover. Matchbook ad for Art Instruction, Inc, the school that Charles Schulz attended (via correspondence) and taught at before Peanuts. Interior of matchbook ad for Art Instruction, Inc, the school that Charles Schulz attended (via correspondence) and taught at before Peanuts. Cartoon matchbook spotlighting French cartoonist. ANNÉE DE L'ENFANCE [aka, Année internationale de l’enfant : 1979] Translation by Portugese comics scholar Leo de Sa:
The Number One Mistake People I Interview Are Making These Days Ambassadors of Goodwill: Vintage Matchbook Advertising and Design I picked up this salesman’s catalog for the Mercury Match Corporation of Zanesville, Ohio, about 25 years ago at the big antique show in Brimfield, Massachusetts. I remember the purchase vividly—I was over the moon, but tried to act all cool as I attempted to barter the price down from $35 to the far more reasonable $25 I had in mind. But I knew that I’d have paid $50 or more if I had to; anything to get my hands on Advertise with Mercury Union Label Book Matches. “Every time you pass out a Book of Matches,” the Book Matches Work page reads, “you are sending out an ambassador of goodwill directed to the very people you want to reach.” Related Articles: No Related Posts Found
An Introvert's Guide to Networking - Lisa Petrilli by Lisa Petrilli | 9:15 AM January 25, 2012 I learned the critical importance of networking, and discovered my natural aversion to it, early in my career. I was a new college graduate working in the strategic planning division of a $10 billion company, and our business unit had been invited to a retirement party for one of the top executives. The gentleman retiring was someone I’d looked up to during my brief tenure, and I wanted him to know he’d made an impact on me. While I wanted to attend the party, as an introvert I usually avoided these types of events because they made me uncomfortable. That evening I learned the importance of networking and realized I had to figure out how to engage in business events in ways that were comfortable for me. Here’s what worked for me: I learned to appreciate my introversion rather than repudiate it. I have met so many introverts in business who talk about introversion as if it’s a malady that one must get over in order to be successful.
How Patagonia Makes More Money By Trying To Make Less It’s holiday season and retailers are gearing up with every technique possible to maximize revenue for the next few weeks. Some retailers will earn more during the holiday shopping season than in the previous months combined, and already this year’s Black Friday online sales set a record by topping $1 billion for the first time, according to comScore. Sales for Cyber Monday were expected to exceed $1.5 billion, another record. But in the midst of this shopping mania, one prominent retailer took a different approach. Instead of blasting sales prices and urging consumers to load up their virtual shopping carts, Patagonia encourages consumers to buy less by promoting its Common Threads Initiative on its home page, advocating sustainability. This holiday campaign follows last year’s groundbreaking advertising strategy featuring an ad in the New York Times on Black Friday saying “Don’t Buy This Jacket.” That would be an easy pursuit if Patagonia didn’t care about running a great business.
5 Things I Look for in a Great Job Interview In my career I have reviewed thousands of resumes and conducted hundreds of employment interviews for both The Trademark Company and other businesses for which I have worked. In doing so, I got to see the good, the bad, and the downright ugly in terms of resumes, interviewing skills, and the like. For other CEOs looking to hire, here's what I think makes a great candidate stand out from the good ones. 1. Attention to detail How many times have you heard this one, right? There’s a great story at the end of the movie Coming to America with Eddie Murphy. A man goes into a restaurant. At this point you may be asking yourself, “So what does this have to do with identifying a great candidate?” Not less than two months ago I received a wonderful e-mail from an applicant seeking to work for The Trademark Company. The applicant had failed to attach a resume. Some CEOs may have overlooked this and just asked for the resume. 2. 3. 4. 5. Let’s take one of my more infamous examples.
The Most Egregiously Bad Product Placement You'll Ever See--And How To Do It Right As viewers DVR through commercials, put themselves on "do not call" lists, and set their browsers to limit tracking, product placement (placing a product into a TV series or movie) has become an increasingly popular way for brands to increase awareness, preference, and loyalty. How popular? American Idol alone had 577 placements in 39 episodes in 2011. Generally a brand has to pay a pretty penny to get on popular shows and in movies. Coke, for instance, has been featured on American Idol since the beginning of the show. An important point here to take away is the long-term partnership between Coke and Idol. 2) Don't just be in show; shoot for plot integration. One example of good integration is Target's product placement in the "Express Christmas" episode of Modern Family. 3) Don't overdo it.Here's a brand that did. 4) Don't get lost in the crowd. 5) Be so great you get placed for free. 7) Don't get dissed. 8) Track and measure. Want more marketing insight?