MIT Media Lab: Reality Mining
brought to you by the MIT Human Dynamics Lab Cell phones have become an important platform for the understanding of social dynamics and influence, because of their pervasiveness, sensing capabilities, and computational power. Many applications have emerged in recent years in mobile health, mobile banking, location based services, media democracy, and social movements. With these new capabilities, we can potentially be able to identify exact points and times of infection for diseases, determine who most influences us to gain weight or become healthier, know exactly how information flows among employees and productivity emerges in our work spaces, and understand how rumors spread. There remain, however, significant challenges to making mobile phones the essential tool for conducting social science research and also supporting mobile commerce with a solid social science foundation.
Related: Mobile Ideas
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