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5 Traits of an Advanced E-Commerce Site There are basic features that make up the skeleton of every self-respecting e-commerce website out there: product sorting, add to cart, guest checkout, and order tracking. Then there are those features that are more recent developments used only by the e-commerce elite—sites that are pushing the boundaries of the online shopping experience. Here are five telltale features that separate the “men” from the “boys.” 1. When users type in a search field, it’s nice to give them some suggested autocompleted searches, but it’s even better to show them some potential search results right then and there. Altrec does this nicely, combining autocomplete and suggested results. 2. Frustration during checkout is likely to lead to lost transactions. Along with the accompanying microdata that assists users through a checkout process, field validation helps reduce error rates and checkout abandons. Target validates fields instantly. 3. Crate & Barrel does a nice variation on that idea. 4. 5. Conclusion
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5 Retail Lessons For Ecommerce Sites Jim Stoneham is CEO of Payvment, developer of the top Facebook ecommerce platform for brands, agencies, and merchants. Follow the company @Payvment. The traditional ecommerce experience normally entails searching on Google or Amazon for the product you want, and then scanning for the cheapest deal. By contrast, meeting up at the mall or wandering a busy shopping district with a friend is an inherently social experience. 1. Retail therapy is all about discovering products that get us excited and provoke reactions and conversation with our friends. The key is to enable people to emote the same way they do during the physical shopping experience, and let them share their reactions with others quickly and easily. For example, providing tools to emote is at the core of The Huffington Post’s social features. 2. For example, social curation site Wanelo showcases products from across the web that are “saved” the most by its users. 3. Pushing a cart around is a drag in the real world and online.
Welcomes Payvment E-commerce Storefront Users Sell on multiple platforms An embeddable, centrally managed storefront that works on Facebook, mobile, blogs (like WordPress and Joomla), and basically any site you choose. Increase flexibility on option sets and inventory More control over products with attributes (like color and size) and the ability to track separate inventory for those SKUs. Configure shipping rules by geographic location Use your own shipping account for discounted rates and set up rules for accurate freight-pricing based on geographical locations. Sell e-goods Display and sell digital or virtual goods like software, audio, video, e-books and graphics on your storefront and deliver via a download link.
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