The Curation Economy and The 3C’s of Information Commerce Brian Solis inShare1 Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation. Back then Steve was already vested in the future of online curation and his grande conquête was playing out with Magnify.net, a realtime video curation network. At the time, he was also a staple at some of the tech industry’s most renown conferences sharing his vision for social, video, and curated content. As Steve was completing his new book, he asked if I would write the foreword. I share this digital foreword with you here… The Curation Economy and The 3C’s of Information Commerce I always appreciate when a very complex and important subject is simplified to ease understanding. Forrester Research tracked how people adopt and use social technologies through its Technographics research. Creating original content, consistently over time, is daunting. The Rise of Short-form Content Creators Interest Graphs are the Future of Social Nicheworking Let me explain.
Twitter Launches More Robust Targeting for Promoted Tweets Last week, Twitter launched a new update to their promoted tweets that should get marketers pretty pumped. Now, you can target your promoted tweets to users based on their interests. Pretty groovy, eh? Before this launch, people were able to promote tweets in timelines, search results and profiles. There are two ways this new update can be used: You can target by interests, or you can target specific @usernames. Target Twitter Users by Interest Before we get into logistics, ask yourself ... do you know what your target audience's interests are? Great, glad that's taken care of. Here, you can look through general interests, and drill down into more detail to the right. Once you select the interests you want to target, you can carry on with the rest of the campaign as you normally would, including tweet selection and budget. Pretty easy, huh? Target Twitter Users by Username Why is this the case? You may be wondering how Twitter finds the people to target your promoted tweets to.
7 Habits of Remarkably Charismatic Marketers You know those people everyone wants to be around? The ones that light up the room with their smiles? The ones that make every person they talk to feel like the most important person in the world? I love those people. And I bet you do too, because they just make you feel ... awesome. That (along with Inc.' Think about it. 1) Draw people in with engaging content. Do you want to be that people-magnet that others just naturally want to start conversations with? Write interesting blog posts to drive visitors to your website and establish your company as thought leaders in your industry. 2) Make your marketing something people want to interact with. Charismatic people aren't usually seen begging for friends. First, make sure your content is relevant to those receiving it. 3) Listen and respond. Charismatic people don't talk your ear off and dominate the conversation. Set up a social media monitoring system . 4) Be genuine and humble throughout all of your marketing. 5) Make others feel loved.
How to use content curation to add value to your own website If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original. As Google’s recent Panda update taught us, quick and easy content is not going to get our pages listed on page one of the search results. Besides which, quick and easy content does little to impress, engage or retain our readers. So, given that you are now going to focus on high-value content, are there ways and methods you can use to deepen your expertise as a real-time expert? I believe there are. Being a curator means seeking out the best of the best, wherever it is being published, and then collecting it in one place. No, I’m not suggesting you have to publish curated content on your own site or sites, although you can. Let’s look at how various content curation tools and services can help you do that. 1. When you sign up at Paper.li, you will be asked for your Twitter and Facebook account information. 2.
Community Tips All .tel domains can now link to images and display them at top left of your .tel page in a PC browser. The mobile view doesn't load graphics to save traffic. You cannot upload an image from your computer but you can link to an existing online image in your social profile or your company logo. If you have many folders, you can have a different image in each one. You can also make your image private in Advanced Options, just like with contact items. Adding an image is easy: simply click Add logo on your Dashboard and add a link to an existing image on the web. If you don't have an image you want to link to on the web, you can sign up for Gravatar and upload your image there. Don't forget to add a description for your image.
22 Top Blogging Tools Loved by the Pros Do you blog? Looking for exciting new tools to simplify the blogging experience? If so, keep reading. We decided to get the scoop on today’s hottest blogging tools. We asked 22 pros to share their favorite new finds. #1: InboxQ Mitt Ray @MittRay A great blogging tool I discovered a few months ago is InboxQ. InboxQ lets you create campaigns with different keywords. You can work on these questions and come up with better blog topics in your area of specialty. When people type in questions with these keywords, I get an update. Use InboxQ to find the questions people are asking on Twitter. Mitt Ray, founder of Social Marketing Writing, author. #2: Content Idea Generator Rich Brooks @TheRichBrooks The Content Idea Generator (v2) is a Google Doc that will automatically find news and related stories for your blog from a variety of sources… everything from Google News to Reddit, from tweets to public Facebook updates and more. You can get started here. Rich Brooks, president of Flyte New Media. #3: Diigo
75 Essential Social Media Resources You Need To Get Ahead When you're juggling different responsibilities and managing sites day-to-day, it can be quite difficult to find the time to research or improve your knowledge about a particular topic. There are a lot of resources out there, but figuring out which ones are worth reading and which ones are best to ignore can be tricky when you have a limited amount of time. So we decided to compile a quick list of resources you absolutely need if you want to get ahead, A lot of these resources will provide tips, tricks, advice, guides and thoughts that will have you thinking about social media in a different way. Covering the usual suspects (Facebook, Twitter and LinkedIn.), the more advanced guides (SEO, blogging, viral) and everything else in-between, there's content here that will keep you busy for days, no matter what your priorities are. Facebook - The nine Facebook marketing tactics that will triple your fan base - The ultimate Facebook marketing cheat sheet Blogging Twitter Google & SEO YouTube & Viral
A Crystal Clear Explanation of How Social Media Influences SEO In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right? Well recently, things have changed a bit. What is Social Search? "Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. Examples of Social Search Google Plus Your World This promotional video from Google walks you through how Google Plus Your World works if you'd like to hear it from the horse's mouth. Bing Social Search This summer, Bing announced a new version of its search engine.
How Online Content Impacts Your Social Media Marketing Strategy There is a quasi-conventional wisdom developing which says that social media is best used (and sometimes is only useful) for top-of-the-funnel (TOFU) brand awareness. Though this may have been true early on, as social media becomes a more broadly accepted mode of communication by consumers of all stripes, its usage has become more sophisticated. Much like a company website, today’s social consumer expects more than a brochure-level social media experience. Businesses are learning that getting social with their content creates a virtuous cycle: sharing web-based content on social media expands a brand’s social media reach; greater social reach in turn drives more traffic to a company’s web-based content, multiplying its reach, and so on. Having said that, online content marketers are using social media for more than just TOFU brand promotion; they are using it to drive leads and sales. Let’s say your company, Widget World, sells really awesome widgets. Perfect. That’s it. Why did I bother?
Google SERP Dumps 5.5% of Organic First Page Listings You may have noticed recently that Google has been showing just 7 organic search listings on the first page for many searches, instead of the usual 10. Take for example, this search for "adwords," which shows just 7 organic search listings. Dr. First, here’s a graph of the percentage of first page search results with fewer than 10 organic listings since April 4, 2012: In just two days, sometime around August 12-14, the number of first page search results with fewer than 10 organic search listing jumped from under 2% to over 18%! Note: A 30% reduction of organic listings on 18.3% of SERPs approximately equals wiping out 5.5% of all first page organic listings! What Search Queries are Impacted by the Google SERP Change? Intrigued with Dr. 100% of the organic searches I looked at that contained sitelinks also had the new Google SERP with 7 or fewer organic listings.100% of the organic searches I looked at that did not contain sitelinks had the usual 10 organic listings. I see the benefit.
7 Tips to Kick Your Next Marketing Webinar Up a Notch Webinars are a great way to establish thought leadership, capture new leads, nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. But as more marketers turn to online education and consumers' attention spans continue to shorten, it’s going to take killer content and execution in order for your initiatives to rise to the top. 1) Offer Exclusive Information and Resources For truly stellar content, really dig deep into your knowledge repertoire for the best you have to offer. A good webinar example of this is "The Science of Timing." 2) Incorporate Engaging Guest Presenters Webinars have a tendency to get monotonous when one person does all the talking. Experiment with different formats such as Q&A, roundtable discussions, and live debates to see which format resonates best with your target audiences. 3) Implement Immersive and Interactive Material Think back to your college days. 6) Sweeten it With Social Elements