Twitter Launches More Robust Targeting for Promoted Tweets Last week, Twitter launched a new update to their promoted tweets that should get marketers pretty pumped. Now, you can target your promoted tweets to users based on their interests. Pretty groovy, eh? Before this launch, people were able to promote tweets in timelines, search results and profiles. There are two ways this new update can be used: You can target by interests, or you can target specific @usernames. Target Twitter Users by Interest Before we get into logistics, ask yourself ... do you know what your target audience's interests are? Great, glad that's taken care of. Here, you can look through general interests, and drill down into more detail to the right. Once you select the interests you want to target, you can carry on with the rest of the campaign as you normally would, including tweet selection and budget. Pretty easy, huh? Target Twitter Users by Username Why is this the case? You may be wondering how Twitter finds the people to target your promoted tweets to.
Top 5 Storytelling Tools Almost two years ago in April 2012, we published our Top 5 Storytelling Apps, our pick of the best desktop and mobile apps to help storytellers share their narratives. In today’s digital world, storytelling and technology have become intrinsically linked – both feeding each other to make storytelling more engaging, more fitting to the demands and habits of audiences and offering never-before-seen avenues of interactivity. Perhaps once the dream of journalism professors, multimedia storytelling is gaining momentum. Storytelling with multiple media, often a combination of written text, photography and videos (but can encompass all kinds of media – from illustrated graphic novels, to interactive visualized data) make for a much more captivating and engaging narrative. Some of the new storytelling tools have taken the form of desktop and HTML 5 web-based tools, while others the form of specially-developed applications for iOS and Android devices.
7 Habits of Remarkably Charismatic Marketers You know those people everyone wants to be around? The ones that light up the room with their smiles? The ones that make every person they talk to feel like the most important person in the world? I love those people. And I bet you do too, because they just make you feel ... awesome. That (along with Inc.' Think about it. 1) Draw people in with engaging content. Do you want to be that people-magnet that others just naturally want to start conversations with? Write interesting blog posts to drive visitors to your website and establish your company as thought leaders in your industry. 2) Make your marketing something people want to interact with. Charismatic people aren't usually seen begging for friends. First, make sure your content is relevant to those receiving it. 3) Listen and respond. Charismatic people don't talk your ear off and dominate the conversation. Set up a social media monitoring system . 4) Be genuine and humble throughout all of your marketing. 5) Make others feel loved.
Community Tips All .tel domains can now link to images and display them at top left of your .tel page in a PC browser. The mobile view doesn't load graphics to save traffic. You cannot upload an image from your computer but you can link to an existing online image in your social profile or your company logo. If you have many folders, you can have a different image in each one. You can also make your image private in Advanced Options, just like with contact items. Adding an image is easy: simply click Add logo on your Dashboard and add a link to an existing image on the web. If you don't have an image you want to link to on the web, you can sign up for Gravatar and upload your image there. Don't forget to add a description for your image.
untitled The preceding discussions of prevalence, the mechanics of the online dating process, and mathematical matching algorithms converge upon the conclusion that online dating differs fundamentally from conventional offline dating (the uniqueness question). We now examine whether online dating fosters better romantic outcomes than conventional offline dating does (the superiority question). Toward that end, we critically evaluate dating sites’ claims of superiority before reviewing the scholarly literature relevant to evaluating whether specific implementations of access, communication, and matching offered by online dating are likely to yield superior romantic outcomes. Service #1—access: Does the access offered via online dating yield superior outcomes? The first service that dating sites offer is access, which refers to users’ exposure to and opportunity to evaluate potential romantic partners whom they are otherwise unlikely to encounter (Step 4 in Fig. 1). Access—conclusion
22 Top Blogging Tools Loved by the Pros Do you blog? Looking for exciting new tools to simplify the blogging experience? If so, keep reading. We decided to get the scoop on today’s hottest blogging tools. We asked 22 pros to share their favorite new finds. #1: InboxQ Mitt Ray @MittRay A great blogging tool I discovered a few months ago is InboxQ. InboxQ lets you create campaigns with different keywords. You can work on these questions and come up with better blog topics in your area of specialty. When people type in questions with these keywords, I get an update. Use InboxQ to find the questions people are asking on Twitter. Mitt Ray, founder of Social Marketing Writing, author. #2: Content Idea Generator Rich Brooks @TheRichBrooks The Content Idea Generator (v2) is a Google Doc that will automatically find news and related stories for your blog from a variety of sources… everything from Google News to Reddit, from tweets to public Facebook updates and more. You can get started here. Rich Brooks, president of Flyte New Media. #3: Diigo
A Crystal Clear Explanation of How Social Media Influences SEO In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right? Well recently, things have changed a bit. What is Social Search? "Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. Examples of Social Search Google Plus Your World This promotional video from Google walks you through how Google Plus Your World works if you'd like to hear it from the horse's mouth. Bing Social Search This summer, Bing announced a new version of its search engine.
Chemistry.com™ | An Online Dating Site for Singles How Online Content Impacts Your Social Media Marketing Strategy There is a quasi-conventional wisdom developing which says that social media is best used (and sometimes is only useful) for top-of-the-funnel (TOFU) brand awareness. Though this may have been true early on, as social media becomes a more broadly accepted mode of communication by consumers of all stripes, its usage has become more sophisticated. Much like a company website, today’s social consumer expects more than a brochure-level social media experience. Businesses are learning that getting social with their content creates a virtuous cycle: sharing web-based content on social media expands a brand’s social media reach; greater social reach in turn drives more traffic to a company’s web-based content, multiplying its reach, and so on. Having said that, online content marketers are using social media for more than just TOFU brand promotion; they are using it to drive leads and sales. Let’s say your company, Widget World, sells really awesome widgets. Perfect. That’s it. Why did I bother?
7 Tips to Kick Your Next Marketing Webinar Up a Notch Webinars are a great way to establish thought leadership, capture new leads, nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. But as more marketers turn to online education and consumers' attention spans continue to shorten, it’s going to take killer content and execution in order for your initiatives to rise to the top. 1) Offer Exclusive Information and Resources For truly stellar content, really dig deep into your knowledge repertoire for the best you have to offer. A good webinar example of this is "The Science of Timing." 2) Incorporate Engaging Guest Presenters Webinars have a tendency to get monotonous when one person does all the talking. Experiment with different formats such as Q&A, roundtable discussions, and live debates to see which format resonates best with your target audiences. 3) Implement Immersive and Interactive Material Think back to your college days. 6) Sweeten it With Social Elements
Online dating has its pros and cons, meta-analysis says Social scientists have confirmed what most singletons have known for years: Online dating is a crapshoot. A new analysis of 400 academic studies explores whether online dating represents a dramatic shift in the way people seek mates (it does) and whether it is ultimately a good thing for daters (eh . . . sorta). The nearly 200-page report, published Monday in the journal Psychological Science in the Public Interest, found that the main advantage that dating Web sites offer singles is access to a huge pool of potential partners. But the sites also reduce daters into two-dimensional profiles and often overwhelms them with potential choices. Some sites claim to have developed scientific algorithms that can help people find soul mates, an assertion the study’s five authors say is not possible and could be damaging. “Online dating is good. People have always needed help looking for love. The advent of the Internet and inception of Match.com in 1995 prompted a sea change.