Twitter Launches More Robust Targeting for Promoted Tweets Last week, Twitter launched a new update to their promoted tweets that should get marketers pretty pumped. Now, you can target your promoted tweets to users based on their interests. Pretty groovy, eh? Before this launch, people were able to promote tweets in timelines, search results and profiles. There are two ways this new update can be used: You can target by interests, or you can target specific @usernames. Target Twitter Users by Interest Before we get into logistics, ask yourself ... do you know what your target audience's interests are? Great, glad that's taken care of. Here, you can look through general interests, and drill down into more detail to the right. Once you select the interests you want to target, you can carry on with the rest of the campaign as you normally would, including tweet selection and budget. Pretty easy, huh? Target Twitter Users by Username Why is this the case? You may be wondering how Twitter finds the people to target your promoted tweets to.
20 Ideas for Social Media Content That Engages The cry of “Content is King” has been a rallying call for bloggers and on-line publishers for years. Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button. This has been facilitated by the advent of social networks and blogging software that facilitate fast efficient multi-media publishing. The reality is that everyone is now a publisher as social media has provided easy to use tools which has put a personal printing press in everyone’s hand. We are not only creating but sharing this content on desktops, laptops, ipads and smart phones to our Facebook and Twitter streams. The more engaging the content whether it be video or text the more likely it is to be shared. The “Content” Explosion To put some perspective on the scale of this on-line publishing phenomenon here are some facts and figures Content is what drives people to subscribe to blogs, search on YouTube and play on Facebook. The Thirst for Knowledge 2.
7 Habits of Remarkably Charismatic Marketers You know those people everyone wants to be around? The ones that light up the room with their smiles? The ones that make every person they talk to feel like the most important person in the world? I love those people. And I bet you do too, because they just make you feel ... awesome. That (along with Inc.' Think about it. 1) Draw people in with engaging content. Do you want to be that people-magnet that others just naturally want to start conversations with? Write interesting blog posts to drive visitors to your website and establish your company as thought leaders in your industry. 2) Make your marketing something people want to interact with. Charismatic people aren't usually seen begging for friends. First, make sure your content is relevant to those receiving it. 3) Listen and respond. Charismatic people don't talk your ear off and dominate the conversation. Set up a social media monitoring system . 4) Be genuine and humble throughout all of your marketing. 5) Make others feel loved.
Community Tips All .tel domains can now link to images and display them at top left of your .tel page in a PC browser. The mobile view doesn't load graphics to save traffic. You cannot upload an image from your computer but you can link to an existing online image in your social profile or your company logo. If you have many folders, you can have a different image in each one. You can also make your image private in Advanced Options, just like with contact items. Adding an image is easy: simply click Add logo on your Dashboard and add a link to an existing image on the web. If you don't have an image you want to link to on the web, you can sign up for Gravatar and upload your image there. Don't forget to add a description for your image.
Back to Basics: Defining Your SEO Strategy Hey-oh! Rhea here and guess what? I’m supposed to leave for vacation in about six hours. I know I’m a business owner, what am I doing taking vacation?! Maintaining sanity, that’s what. We all need a break from our technology loop: Before I go I want to follow-up on several questions left in the comments of last week’s Whiteboard Friday. Frame a Purpose Statement We start with the most basic question. Why does the business exist? The usual answer is—to make money! Yeah, we get it, we all want money, but there’s no difference between a bakery and a car insurance company if we look at business in such simplistic terms. So, step back and really think about this. At Outspoken Media, our answer looked like this: Our purpose is to help grow and protect businesses. Using the aforementioned examples, the bakery’s purpose may be to provide fresh, local artisan bread to their community. Set Website Goals Why does the website exist? Let’s look at that bakery again. Awesome! It’s time to ask: 1. 2. 3. 4. 5.
22 Top Blogging Tools Loved by the Pros Do you blog? Looking for exciting new tools to simplify the blogging experience? If so, keep reading. We decided to get the scoop on today’s hottest blogging tools. We asked 22 pros to share their favorite new finds. #1: InboxQ Mitt Ray @MittRay A great blogging tool I discovered a few months ago is InboxQ. InboxQ lets you create campaigns with different keywords. You can work on these questions and come up with better blog topics in your area of specialty. When people type in questions with these keywords, I get an update. Use InboxQ to find the questions people are asking on Twitter. Mitt Ray, founder of Social Marketing Writing, author. #2: Content Idea Generator Rich Brooks @TheRichBrooks The Content Idea Generator (v2) is a Google Doc that will automatically find news and related stories for your blog from a variety of sources… everything from Google News to Reddit, from tweets to public Facebook updates and more. You can get started here. Rich Brooks, president of Flyte New Media. #3: Diigo
A Crystal Clear Explanation of How Social Media Influences SEO In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right? Well recently, things have changed a bit. What is Social Search? "Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. Examples of Social Search Google Plus Your World This promotional video from Google walks you through how Google Plus Your World works if you'd like to hear it from the horse's mouth. Bing Social Search This summer, Bing announced a new version of its search engine.
Content Marketing Success: Developing a Broadcasting Strategy More and more businesses today concentrate on content marketing in their efforts to convert prospects and deliver sales. And why shouldn’t they? Publishing helpful information online has several advantages that traditional advertising is missing: it offers the chance to explore new marketing methods that people don’t surf away from, it educates prospects in different niches, and (most important) it provides new interaction opportunities. In this article, I will focus on choosing the channels where you can cast your content, and preparing the actual publishing process. Along the way, I will point out some online resources that I find helpful in implementing broadcasting strategies for content marketing. Play the Broadcasting Manager I confess I really love this game! What’s a broadcasting manager? A broadcasting strategy in a TV network contains three key elements: The ChannelsThe PlaylistThe Automation Machine Let’s go over them one by one and see how they fit in content marketing: Blogs
How Online Content Impacts Your Social Media Marketing Strategy There is a quasi-conventional wisdom developing which says that social media is best used (and sometimes is only useful) for top-of-the-funnel (TOFU) brand awareness. Though this may have been true early on, as social media becomes a more broadly accepted mode of communication by consumers of all stripes, its usage has become more sophisticated. Much like a company website, today’s social consumer expects more than a brochure-level social media experience. Businesses are learning that getting social with their content creates a virtuous cycle: sharing web-based content on social media expands a brand’s social media reach; greater social reach in turn drives more traffic to a company’s web-based content, multiplying its reach, and so on. Having said that, online content marketers are using social media for more than just TOFU brand promotion; they are using it to drive leads and sales. Let’s say your company, Widget World, sells really awesome widgets. Perfect. That’s it. Why did I bother?
7 Tips to Kick Your Next Marketing Webinar Up a Notch Webinars are a great way to establish thought leadership, capture new leads, nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. But as more marketers turn to online education and consumers' attention spans continue to shorten, it’s going to take killer content and execution in order for your initiatives to rise to the top. 1) Offer Exclusive Information and Resources For truly stellar content, really dig deep into your knowledge repertoire for the best you have to offer. A good webinar example of this is "The Science of Timing." 2) Incorporate Engaging Guest Presenters Webinars have a tendency to get monotonous when one person does all the talking. Experiment with different formats such as Q&A, roundtable discussions, and live debates to see which format resonates best with your target audiences. 3) Implement Immersive and Interactive Material Think back to your college days. 6) Sweeten it With Social Elements
Web Sites - How to Create a Successful Blog Editorial Strategy in Just Six Steps Blogs are one of the most valuable content marketing tools that businesses have to engage with and educate their prospects and customers. But many businesses still aren't taking advantage of what is a great opportunity to directly share information and expertise. At my company, we encounter that issue all the time. A solid blog strategy will help you create relevant content on a regular basis to attract the people you are trying to reach and help your business convert those readers into customers. Here are six steps to creating a successful blog strategy that delivers results for your business. 1. Though this first step may seem obvious, many businesses cannot define their exact audience. For example, if you are a winery with a fab Cab, talk about the Cabernet grape, your harvesting process, and great food pairings for your best vino. 2. Just as you have a reason for being in business, you have to have a reason for starting a blog. Think about what you want your blog to accomplish. 3. 4.