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Composition and the Elements of Visual Design

Composition and the Elements of Visual Design
Proportion - Golden Ratio and Rule of Thirds Proportion refers the size relationship of visual elements to each other and to the whole picture. One of the reasons proportion is often considered important in composition is that viewers respond to it emotionally. Proportion in art has been examined for hundreds of years, long before photography was invented. Many photographers and artists are aware of the rule of thirds, where a picture is divided into three sections vertically and horizontally and lines and points of intersection represent places to position important visual elements. On analyzing some of my favorite photographs by laying down grids (thirds or golden ratio in Adobe Photoshop) I find that some of my images do indeed seem to correspond to the rule of thirds and to a lesser extent the golden ratio, however many do not. Related:  research Visual Elements

Códigos de colores HTML El sitio web Códigos de colores HTML le proporciona herramientas gratuitas de colores para encontrar colores HTML para su sitio web. Las excelentes herramientas Tabla de colores HTML y Selector de colores HTML harán que esta tarea sea pan comido. Para empezar rápidamente a usar Colores HTML en su sitio web, échele un vistazo a ¿Cómo usar los códigos de colores HTML?. Colores seguros para la Web es la lista de colores que se ven igual en todos los sistemas operativos. Tabla de colores HTML Con esta Tabla de colores HTML dinámica puede conseguir códigos HTML para los colores básicos. Selector de colores HTML Desplace la barra de desplazamiento vertical para elegir el color y después haga clic en el cuadro de colores a la izquierda para conseguir el Código de color HTML para elegir el tono de color deseado. Puede empezar con su propio color escribiendo su código de color en el campo de entrada superior. Introduzca su código de color: Vídeo sobre los códigos de colores ¡Diviértase!

Similarity and Proximity SIMILARITY/PROXIMITY COLLAGE Make a collage that consists of a simple phrase of four or more words and a picture that illustrates the phrase. The words will be made using all different sizes, colors and shapes of letters cut from magazines. The letters will be chosen for maximum variety and no duplicate styles are allowed unless there are more than twenty letters in the phrase. There will be at least one word using each of the four proximity techniques to organize all of that word's letters into the word. All of the letters must be easy to see and the phrase must be easy to read. HOW TO START Find a phrase that you are interested in using that can be illustrated with a picture you can find (or make). Start collecting letters. Remember that the color of paper behind the letter will often show so make the shapes around the letters look like what you want to see. As you are looking for letters, look for an illustration to use. When you have all the parts start laying out the composition.

Visual Design Basics Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand. Basic Elements of Visual Design The basic elements that combine to create visual designs include the following: Lines connect two points and can be used to help define shapes, make divisions, and create textures. Principles for Creating a Visual Design A successful visual design applies the following principles to elements noted above and effectively brings them together in a way that makes sense. Unity has to do with all elements on a page visually or conceptually appearing to belong together. Example of Pulling it all together Additional Information

Rules of Composition in Web Design Art and Graphics Nobody enjoys looking at an ugly web page. Garish colors, cluttered images and distracting animation can all turn customers off and send them shopping somewhere else. On the other hand, a bland site with nothing but pages of text may bore your visitors. Knowing a few basic rules of composition will help you design a site that attracts visitors' eyes and retains their interest. Balance Good-looking websites place graphic elements so that the two sides of each page feel evenly balanced. White Space "White space" is to any area on the page that isn't covered by text or graphics, even if the area isn't colored white. Related Reading: How to Generate a Header Graphic for the Web Hierarchy Some of the links, text or images on your page will be more important than others. Color You shouldn't need more than two or three base colors for good website art, according to Spritz Web Solutions. Depth A web page is just a layer of pixels on a screen, but it doesn't have to look that way. Simplicity

Principles of Design What is good visual design? “As little design as possible,” according to influential designer, Dieter Rams. However, what Rams does not explain is that good visual design needs foundation—principles that are followed rigorously to accommodate innovation and aesthetic. At Impekable, we, too, have adopted design principles to reach what Dieter Rams calls “good design.” Good design is as little design as possible. Consistency Consistency means creating an interface that fits together in a family of different resolutions and mobile apps—making sure that the same elements are being repeated to match each page. You’d be able to recognize Facebook’s branding anywhere. Alignment Alignment is when two elements are connected by an invisible path or a visual connection. Twitter has two notable columns in their web app. Lined up and pretty. Proximity Elements need to be grouped in a logical manner. Put a grid on it! Contrast Contrast happens when two related elements are different. See that button?

Elección de una buena paleta de colores Por el 24 de febrero de 2007 en: Sin categoría La parte más complicada del diseño de un interfaz de usuario es conseguir un interfaz que se atractivo y útil para la gran mayoria de los usuarios, lo más importante es llegar a conectar con el usuario y la mejor manera es ofrecerle la mayor cantidad de información posible para que se llegue a sentir parte del proyecto pero todo esto muchas veces no lo llegamos a conseguir por una mala elección en la combinación de los colores que se integran en nuestra interfaz. Debemos tener en cuenta que el usuario lo primero que percibirá serán los colores antes que la tipografía, botones o fotografías que estén en nuestra página, por eso debemos ser especialmente cuidadosos con la elección de la paleta de colores que será la base de todos los elementos de nuestra página. Elegir una Paleta de Colores Yafla Color (Selección de colores) Monocromo En la herramienta web que hemos citado anteriormente estos esquemas corresponderían a los dos laterales. Análogo Trial

Balance Symmetry SYMMETRICAL COMPOSITION Make a symmetrically balanced collage using only circles, triangles and/or rectangles. The shapes can overlap or be trimmed to make new shapes. Up to four colors may be used. The composition must have a vertical axis of symmetry. Start with thumbnail sketches. Decide what colors you will use. Try to make all of the colors operate as figure in the design. Filling in the thumbnail sketches can make it easier to see color and value relationships. Clean Up Your Mess - A Guide to Visual Design for Everyone The Pros and Cons of Frames in Web Pages Frames are a way to achieve certain effects and/or solve certain problems in web design. Frames have some compelling advantages, but they also have some serious disadvantages. The pros and cons of frames is a somewhat subjective topic and this page reflects the opinions of the author, Dave Owen. Other people may have differing opinions. Pros The most obvious feature of frames is the ability to keep one part of the page static whilst changing another part. Frames can also help reduce bandwidth and server load, because the same content does not need to be loaded every time a new page is visited. Cons The rest of this page is devoted to the disadvantages of frames. Broken Framesets A broken frameset happens when the frames are not loaded or displayed correctly, for example, a menu frame is missing or one of the frames takes up the whole window. Framesets fall apart more often than you might think, to virtually all sites using frames. Search Engines Search engines don't deal with frames well.

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