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Composition and Design Principles

Composition and Design Principles
----------------------------------------------------------------------------- Everybody immediately responds to subject matter in art. A picture of a butterfly and a picture of a snake do not get the same response. In addition to subject matter*, the formal aspects of visual composition are like the grammar of a language. In writing, a story is written with words - subject matter. The use of design principles applied to the visual elements is like visual grammar. TEACHING TIP Art vocabulary can be taught along with every project. *Glossary: "Subject matter" is similar to "topic" or "content" when teaching art. Six Visual Elements (art elements) top of page We think of the elements as the basic visual material with which to make art. Some Design Principles or design rules (some creative artists purposely break rules) top of page This list is an example list. Balance is the consideration of visual weight and importance. Variety - You create variety when elements are changed. Depth. Related:  Visual Design

Section 1 Class 1 - Elements of Design Example and Gallery Page 8 of 8Example & Student Gallery Description: 17 x 22 inch full color brochure for a local dining and entertainment center Chosen for: Mass. The size of this piece reinforces the theme of the brochure -- size (40,000 square foot establishment filled with multiple bars, a Grand Dining Room, and multiple entertainment areas for billiards, darts, and electronic games)and also allows for the large floorplan map, as well as map to the location. Other Elements: Uses thin lines under subheadings throughout. Back to 7: Graded Assignment a few selected assignments submitted for this class Student ID S011203 Description: A direct-mail brochure, cut in the shape of a pale gray triangle from textured card-weight stock, printed mainly with black ink and some red accents. Chosen for: Shape, Texture. Most of the text is in black, using a clean sans serif font, which I think emphasized a modern feel. I felt the unusual shape, along with the texture, provided a lot of interest. Student ID C011409 COLOR!!

Visual Design Some foundational ideas are so thoroughly ingrained in modern life that we hardly see them for their ubiquity and familiarity. The concept of “module and program”—regular building blocks of repeating patterns that when joined together produce an organized whole—permeates our information-age lives even more thoroughly than it did the lives of our ancestors in the industrial revolution launched by manufacturing innovators like Eli Whitney. As the industrial world grew more complex, document designers in the mid-1800s began to adapt modular programs to newspaper, catalog, financial, and other publications, and modern page layout was born. In the early twentieth century the Bauhaus designers adopted the elements of visual logic discovered by the Gestalt perceptual psychologists, and those German and Swiss designers created modern graphic design (see Visual Design Principles sidebar, below). The primary purposes of graphic design are to: Consistency Contrast Color and contrast in typography Style

Mastering Composition | NorthLightShop.com You’ll Love This Painting Composition Book If: You want to eliminate painting frustrations with solid compositions You love discovering new ways to give your paintings a professional feel You want to avoid overpainting in your next piece Mastering Composition by Ian Roberts details all the principles, tips and techniques you need to create a strong and visually interesting paintings and drawings. By understating & applying these elements of composition to your own work you’ll see a difference right away. This painting composition book features before and after examples so you can see first-hand how important correct painting composition can make a difference in the final product. Includes a bonus 40 minute instructional DVD In Mastering Composition You’ll Learn: How to analyze paintings for colors, values, hues and intensity How to use a viewfinder to crop and frame your painting Tips and techniques for guiding the eye through a painting & armatures A Word From the Author:

The Gestalt Principles The Gestalt Principles Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. These principles are: Similarity Similarity occurs when objects look similar to one another. The example above (containing 11 distinct objects) appears as as single unit because all of the shapes have similarity. Unity occurs because the triangular shapes at the bottom of the eagle symbol look similar to the shapes that form the sunburst. When similarity occurs, an object can be emphasised if it is dissimilar to the others. The figure on the far right becomes a focal point because it is dissimilar to the other shapes. Continuation Continuation occurs when the eye is compelled to move through one object and continue to another object. Closure Examples Proximity Figure and Ground Figure

Graphic Design Basics Part 1: Elements Graphic design is a very wide domain and getting a job as a graphic designer is not an easy task. Besides the many skills you will have to learn, getting a job on the web also requires personal attributes such as resistance to stress, creativity and self-motivation. But before your personal skills will be evaluated, the practical ones are the first to be looked at; and the most important, obviously. Therefore today we start a short series of articles in which I will talk about the basics of graphic design. Today we review the most popular elements of the industry. The main job of a graphic designer is to design visual elements for the web and print, such as layouts for websites (which are most of the time “translated” into real websites by the web designers), posters, brochures, flyers or advertising campaigns (both in web and offline). There are in total six elements of a design which you need to be aware of: the line, the shape, the color, the texture, the value and the space. 1. 2. 3.

The Art of Redesigning Instruction Synthesis: Mastering the MovesThat Put the Parts of Reasoning Together Each of these elements becomes a focus of skill and ability. Each become a shaping force in the nature of reasoning. By taking these elements into account in a variety of orchestrated ways we are able to articulate a variety of important critical thinking moves in the process of figuring things out. We learn how to: uncover significant similarities and differencesrecognize contradictions, inconsistencies, and double standards[See Complete List from new handbook list (from V. 11)] Each of these abilities, depending upon the context and mode in which they are carried out, become constituents in even larger structures of reasoning, which we will touch upon next. Modes of Reasoning: Larger Structures of ReasoningAll of the many component abilities of critical thinking, and the variety of critical thinking moves they presuppose, can be orchestrated in a number of basic ways. Intellectual Character Traits II. Conclusion

Color Contrast in Photography" In a black-and-white photo, the color palette is restricted to white, black and shades of gray. To create contrast, the photographer pits lighter elements against dark, sun against shadows. In color photography, the artist's palette is infinite and good contrast requires more consideration. Good color contrast starts with the color wheel. Colors like red and green that live on opposite sides of the color wheel are called complementary colors -- think of Christmas decorations. Keep these complementary color pairs in mind when you're composing a shot. For the best color contrast, keep things simple [source: Tang]. Let's finish with some tips on getting great contrast in black-and-white photography.

Sketching in Perspective | NorthLightShop.com If youve ever had trouble with perspective, this is the workshop for you. Watercolorist Carl Dalio presents the theories and application of perspective drawing in a way suited for artists. His techniques for spacing, orientation, and measuring distances rely on logic and intuition, rather than mathematical formulas. Carl presents eight lessons on perspective and composition, each featuring an easy-to-follow exercise. Carl establishes the basic principles with a sketch of a country house. Preview Sketching in Perspective with Carl Dalio Now! CD2-P01 from Creative Catalyst on Vimeo .

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