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A Guide to Choosing Colors for Your Brand

A Guide to Choosing Colors for Your Brand
One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Why Color Matters If you own a color in your industry, this color will symbolize your product. Where to start? There is a great new tool which can help out with color selection called Cymbolism. To help you select the right color for your brand I’ve aggregated the results from Cymbolism, and also provided examples of logos that use each color: I’ve also included some multi-colored examples at the end. Tools: Related:  COULEURSources

Couleurs par teintes Les couleurs RGB primaires (Red, Green, Blue) et secondaires —créées par addition des 2 voisines— (Yellow, Cyan, Magenta) sont groupées en une spirale centrifuge vers la gauche (en 5 cycles) : Clair, Moyen, Peu foncé, Foncé + Gris Le but est pragmatique uniquement, à savoir grouper les noms usuels et leur code RGB par zones de plus en plus foncées. Par exemple, vous voulez un arrière-plan « blanc cassé » : les tons clairs vous les présentent avec des colorations tirant vers le jaune, le vert, le rosé, … Actuellement, les noms usuels sont étendus de 17 à ± 138. « ± » car il y a quelques doublons ; par exemple, cyan et aqua ont le même codage, de même fuchsia et magenta, … Notez aussi que tous les termes utilisant gray (graphie américaine) fonctionnent aussi avec grey (graphie anglaise) : par exemple, lightgray peut s'écrire lightgrey, … Actuellement [en août 2009], ce codage par noms usuels fonctionne bien avec les navigateurs Safari 4.0, Firefox 3.5 et Opera 10.

A Guide to Preparing Files for Print With this guide, we are going to examine ways to prepare files for print, covering applications in the Adobe Creative Suite. The examples used are for InDesign, but can apply to Photoshop and Illustrator. This is a basic guide aimed to help people just starting out in the print design business or are looking to learn more about preparing files better to send to press. Understand the Basics With most print jobs, you should have specifications to adhere to. These specs work for preparing advertisements, brochures, business cards, and other printed mediums. CYMK vs RGB A lot of the colors you create in RGB mode are not achievable using standard four-color process printing. Some exceptions are tradeshow signs or large format prints, but the best way to know for sure is to check with the printer. Four over Four (or 4/4) If you’re printing a flyer, you might be printing 4/4, which essentially means you are printing four color on the front and four color on the back. Print Layout Using Spot Color

204 Beech Avenue - Design / Build So what *is* a designer? – Helloform I originally posted the definition below as a comment to my post on the designer as investor. In the last few years I’ve been trying to convey how I see design with a lowercase “d” [1]. I believe the paragraphs below are a good attempt at defining the designer we need today, and the only one we’ll accept tomorrow. This is 2010. The designer you want isn’t the guy that just knows photoshop and delivers .psd files (or the html-illuminated designer that delivers html+css). I will add this too: the designer of today – and, I’ll say it, the future – doesn’t need a design degree (most don’t, as design degrees are for the most part stuck in the past). If the paragraphs above describes you, get in touch. [1]: It would be disingenuous of me to say I’m the only one thinking along these lines.

Logo Design Trends 2008 Take a look at the logo designs above. What's your first reaction? They bowl you over and leave you speechless - and somewhat confused don't they? These logos don't have beautiful shapes, shadows, mirrored reflections, warm colors, or icons that signify something; they look like the result of some kid playing around mindlessly. So why would anyone wish to have such a logo? The explanation is simple: this type of logo design is very different and will definitely stand out by sheer reason of being totally different. The emergence of this trend can also be attributed to a mighty comeback of the 80's in fashion ,interior and industrial design. There are numerous articles that picked apart the London 2012 logo. We'll add that this trend has revolutionized logo design and fueled the process of creativity by imposing new rules and redefining what's beautiful.

02. Visite guidée de l'exposition « COULEUR » - CDDP de Saône-et-Loire Comment appréhender les différentes approches de la couleur, de l’ombre et de la lumière par l’observation et la pratique Mise à jour décembre 2011 De la maternelle au CM2, une soixantaine de classes des circonscriptions de Mâcon Nord et Mâcon Sud inscrites dans le projet 2008/2009, coordonné par Catherine Chaussumier, Conseillère pédagogique en Arts Visuels, ont exploré l’univers des couleurs, de l’ombre et de la lumière. Le CDDP, quant à lui, a réalisé une exposition "COULEUR" qui met en scène les différentes approches d’une réalité à la fois physique et culturelle. Transparence et lumière, prisme et illusions optiques, monochromie et polychromie, codes sociaux et objets de la vie quotidienne, poésie et art contemporain, histoire, symbolique et correspondances, pigments et mélanges : autant d’univers colorés à découvrir et de sensations à éprouver. Accueil et vous, quel projet auriez-vous choisi… ? L’artothèque Visite virtuelle de l’artothèque du CDDP de Saône-et-Loire Exposition à l’étage

50 Illustrator Tutorials Every Designer Should See Adobe Illustrator can be a little tricky to get your head around, particularly after getting used to the workflow of applications such as Photoshop. The differences between layer use and the creation of objects and shapes can be really strange at first hand. Luckily there’s a range of help available for free online in the form of tutorials. Here is my collection of hand-picked articles from various sites that every designer should see, whether you’re a beginner or advanced user, there will be something here for you! Vector Tracing a Photo Create the Photoshop CS2 Splash Graphic Illustrating a Summer Field Landscape How to Turn Glasses into a Great Geek Icon Create a Vector Film Slate Icon A Guide to Illustrator’s Paintbrush Tool and Brush Panel A Guide to Illustrator’s Blend Tool How to Create a Cute Bunny Vector Character Design with Swirls and Flourishes Swirl Mania in Illustrator and Photoshop Designing a Sleek Pencil Icon Illustrator Watercolour Brush Tutorial Creating a Vector Folder Icon

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