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A Guide to Choosing Colors for Your Brand

A Guide to Choosing Colors for Your Brand
One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Why Color Matters If you own a color in your industry, this color will symbolize your product. Where to start? There is a great new tool which can help out with color selection called Cymbolism. To help you select the right color for your brand I’ve aggregated the results from Cymbolism, and also provided examples of logos that use each color: I’ve also included some multi-colored examples at the end. Tools:

Couleurs par teintes Les couleurs RGB primaires (Red, Green, Blue) et secondaires —créées par addition des 2 voisines— (Yellow, Cyan, Magenta) sont groupées en une spirale centrifuge vers la gauche (en 5 cycles) : Clair, Moyen, Peu foncé, Foncé + Gris Le but est pragmatique uniquement, à savoir grouper les noms usuels et leur code RGB par zones de plus en plus foncées. Par exemple, vous voulez un arrière-plan « blanc cassé » : les tons clairs vous les présentent avec des colorations tirant vers le jaune, le vert, le rosé, … Actuellement, les noms usuels sont étendus de 17 à ± 138. « ± » car il y a quelques doublons ; par exemple, cyan et aqua ont le même codage, de même fuchsia et magenta, … Notez aussi que tous les termes utilisant gray (graphie américaine) fonctionnent aussi avec grey (graphie anglaise) : par exemple, lightgray peut s'écrire lightgrey, … Actuellement [en août 2009], ce codage par noms usuels fonctionne bien avec les navigateurs Safari 4.0, Firefox 3.5 et Opera 10.

204 Beech Avenue - Design / Build So what *is* a designer? – Helloform I originally posted the definition below as a comment to my post on the designer as investor. In the last few years I’ve been trying to convey how I see design with a lowercase “d” [1]. I believe the paragraphs below are a good attempt at defining the designer we need today, and the only one we’ll accept tomorrow. This is 2010. The designer you want isn’t the guy that just knows photoshop and delivers .psd files (or the html-illuminated designer that delivers html+css). I will add this too: the designer of today – and, I’ll say it, the future – doesn’t need a design degree (most don’t, as design degrees are for the most part stuck in the past). If the paragraphs above describes you, get in touch. [1]: It would be disingenuous of me to say I’m the only one thinking along these lines.

Logo Design Trends 2008 Take a look at the logo designs above. What's your first reaction? They bowl you over and leave you speechless - and somewhat confused don't they? These logos don't have beautiful shapes, shadows, mirrored reflections, warm colors, or icons that signify something; they look like the result of some kid playing around mindlessly. So why would anyone wish to have such a logo? The explanation is simple: this type of logo design is very different and will definitely stand out by sheer reason of being totally different. The emergence of this trend can also be attributed to a mighty comeback of the 80's in fashion ,interior and industrial design. There are numerous articles that picked apart the London 2012 logo. We'll add that this trend has revolutionized logo design and fueled the process of creativity by imposing new rules and redefining what's beautiful.

CSS Drive: Image to Colors Palette Generator Notes: - Max file size: 1 MB. - Supported image types:.png, .gif, .jpg and .jpeg images. - Photoshop swatches and CSS styles also generated. Light Color Palette #909b86 #a0a68f #adb39b #bdb682 #b8bca2 #c2c6b3 #dad295 Medium Color Palette #21360d #404d1f #5a6636 #7b6c05 #858d66 #b4a42b Dark Color Palette #0d1505 #191e0c #312b02 #2d301b Complete Color Palette #3b4e17 #39461b #3b4b1c #3e5521 #43582f #475a22 #555f2a #52602b #636b38 #707d48 #d1d7b1 #fade11 #555a24 #57642c #bfbe9f #c5c9a8 #3d4e18 #81713d #edc70a #605f27 #c2a91b #374a12 #483f04 #394c14 #5e7433 #35420c #8b6d0d #43541d #b5b994 #d0b712 #4b5e27 #2c4213 #495d20 #3a4719 Save as CSS stylesheet (.css file) Save as Photoshop swatches (.aco file) Notes: - Max file size: 1 MB. - Supported image types:.png, .gif, .jpg and .jpeg images. - Photoshop swatches and CSS styles also generated. Light Color Palette #909b86 #a0a68f #adb39b #bdb682 #b8bca2 #c2c6b3 #dad295 Medium Color Palette #21360d #404d1f #5a6636 #7b6c05 #858d66 #b4a42b Dark Color Palette #0d1505 #191e0c #312b02 #2d301b Complete Color Palette #3b4e17 #39461b

Online Marketing & Interactive Agency - Paramore|Redd, Nashville, TN Intricate beauty by design: Marian Bantjes on TED Design The secrets of TED’s (award-winning!) design It is, indeed, a monumental day here at TED Towers. We’re winners! Bill Gates, designer? Good design has the power to improve lives. The Ultimate List of the Top Best Logo Design Resources Posted on 02'08 Dec Posted on December 2, 2008 along with 259 JUST™ Creative Comments Below are the best logo design resources you will find on the web. Period. You can click on the links below to quickly go to that section. You can find graphic design resources here. Logo Design Inspiration & Galleries Below you will find galleries of logo designs for logo design inspiration. Logo Design Articles Below you will find some great logo design articles. Why Logo Design Does Not Cost $5.00 An article explaining why logo design is so critical in our day ‘n’ age and reasons why you should invest in a professional logo designer.The Secret Logo Design Process Of Top Logo DesignersAn article detailing the design process that all top logo designers use when creating a logo. Logo Design Interviews & Discussions Below you will find some great logo discussions & interviews on the subject of logo design. Logo Design Tips Below you will find some great logo design tips to help you become a better logo designer.

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