background preloader

7 tactics lean startups need to build great products

7 tactics lean startups need to build great products
If you’re running a lean startup, “launch and learn” is undoubtedly a familiar mantra. But launching a new feature can take weeks or even months, and for a scrappy startup that’s a potentially make-or-break issue. Our design studio works with dozens of startups each year to help teams define their products and features. Through the process of doing this over and over again, we’ve collected a time-tested toolkit of methods for learning that are cheap, fast, and perfect for startups to find those crucial mistakes earlier and then adapt their plans more nimbly. Clickable mockups Most teams think they need to build an interface that functions and looks real before showing it to customers to get feedback. At first I thought these prototypes would be too rough to be useful. Customer interviews Instead of working in a vacuum, gather data to use as fuel for designing your product. It’s easy to get hung up on the details: How do you find people who will talk with you? Fake doors Recon Micro-surveys Related:  leanstartupgrow flow

My Lean Startups Haven’t Followed the Script Summary: At long last, Lean Startup has become a global movement. While more an more of us are talking about Lean Startup, far fewer are talking about how tedious, frustrating, and tough it is in practice. In this post I share what my personal experience has been like – and it hasn’t followed the Lean Startup script. In two weeks I’ll be in San Francisco for the 3rd Lean Startup Conference, now an annual ritual and a time to reflect on how Lean Startup has impacted my career. 4 years ago a handful of us were organizing fledgling meetups, blogging about our experiences, and struggling to apply theory to practice. I’ll share with you my experiences in the Lean Startup trenches. Lean Startup Conceptually Investors, advisers, and entrepreneurs are finally spreading the meme and talking about Lean Startup. Startup X had an idea for Y. If only we entrepreneurs would follow the process, we too can succeed. Practicing Lean I’ll contrast my own experiencing with two of my failed startups.

Steve Blank on small startups, big execution, and Steve Jobs When Steve Blank talks about entrepreneurship, people listen. When he writes a book on the subject, like his latest effort with co-author Bob Dorf titled The Startup Owner’s Manual, it’s a good bet it will be on many founders’ bookshelves. Blank co-founded the CRM software company E.piphany and the video game business Rocket Science. His current gigs as an entrepreneurship professor at Stanford, UC Berkeley and Columbia give him a unique insight that combines a historical perspective with a look at the next generation of entrepreneurs. I sat down with Blank at his ranch in Pescadero, where we talked about his book and his take on the state of startups and entrepreneurship. Watch the videos below or listen to the audio only of the entire interview. PART 1: Startups are not small versions of big companies PART 2: Forget a “business plan” PART 3: The myth of Steve Jobs and customer interaction PART 4: The overlooked importance of Amazon

4 étapes pour créer sa Vision Produit en 2 heures | Sébastien Sacard J’organisais hier soir une nouvelle session de mon atelier sur la création d’une Vision Produit, via Cup Of Teach. 5 entrepreneurs sont venus présenter leur projet, que nous avons essayé de transformer en produit, au travers de 5 étapes : Définition de la “Mission”,Définition du concept (que certains appellent Elevator Pitch ou Vision Produit)Définition du modèle économiqueProposition d’une vision narrative Cette définition de la Vision Produit, qui m’est propre, a l’avantage de regrouper différents éléments et échelles de temps, et je propose de les aborder dans cet ordre : Définir le modèle économique : cela force à se poser les bonnes questions en utilisant par exemple un canvas. L’intérêt est de combiner à la fois la vision long terme, et la première étape : “Think big, start Small” ! Voilà les slides de l’atelier, que j’améliore à chaque session :

10 Essential PR Tips for Startups Erica Swallow is a technology and lifestyle writer. Sign up for her course on "PR for Startups" to learn more about getting media coverage for your fledgling business. It can be challenging for unknown startups to garner press attention — budgets are tight, relationships with journalists may not be that strong and explaining a new concept is difficult. Not to mention, early-stage startups usually only employ a few people focused on product and development. Good press, though, can be one of the biggest drivers for startups looking to grow their user bases, and as a result, a pretty important component for success. As a tech journalist, I've been pitched by hundreds of companies and have developed a taste for what works and what doesn't. 1. Before you begin pitching your startup, stop to think about what is truly newsworthy, especially to the publications you’re targeting. 2. Before sending out any pitches, take time to craft your company's message. 3. 4. 5. 6. 7. 8. 9. 10. Your Questions

Reaching the Startup Holy Grail: Product-Market Fit In preparation for my next online Skillshare class, I’ve been doing research into how startups reach product-market fit (disclaimer: I’m not an expert on this topic). The beauty behind a new concept is that there are a lot of different methodologies including those from Sean Ellis, Ash Maurya, Steve Blank, and Eric Ries. Below, I’ll link to great articles I found throughout my research and share a simple methodology we’ve been using at Skillshare to reach product-market fit. A startup hits product-market fit (PMF) when they’ve developed a product for a group of passionate users in a big enough market. As Marc Andressen puts it in this article: “product/market fit is the only thing that matters.” Product/market fit means being in a good market with a product that can satisfy that market.You can always feel when product/market fit isn’t happening. The key is to reach PMF before you run out of money. 1. 2. This is a strategy I continuously develop and evolve over time. 3. 4.

Startup company Evolution of a startup company[edit] Startup companies can come in all forms and sizes. A critical task in setting up a business is to conduct research in order to validate, assess and develop the ideas or business concepts in addition to opportunities to establish further and deeper understanding on the ideas or business concepts as well as their commercial potential. Business models for startups are generally found via a bottom-up or top-down approach. A company may cease to be a startup as it passes various milestones,[2] such as becoming publicly traded in an IPO, or ceasing to exist as an independent entity via a merger or acquisition. Companies may also fail and cease to operate altogether. Investors are generally most attracted to those new companies distinguished by their risk/reward profile and scalability. Startup Financing Cycle Startup business partnering[edit] Startup culture[edit] Co-founders[edit] There is no formal, legal definition of what makes somebody a co-founder.

How the Lean Startup idea went from idiotic to overhyped By Sarah Lacy On January 25, 2013 I’ve spent a lot of time rolling my eyes at the words “lean startup” because– like “pivot”– they’ve become so bastardized. Eric Ries and his philosophies of rapid iteration, testing hypotheses and turning entrepreneurship into a science went from something that was considered crazy to something that was considered overhyped. Blame the misleading name of it. Well, as part of our Art of Starting Up Series , we’re here to be part of the solution too. How did this all start? It started out of failure. When I started doing this professionally, I was building what I thought was this really awesome technology that no one was using. Finally when we founded IMVU, I wanted to do things differently. Talking to customers doesn’t mean doing what they said. And it worked. People did not have a clue what I was talking about when I would explain how I was building this company. We failed tech due diligence! Or at least fire you. We had this reaction all the time.

How To Chose a Brand Name: Tips, Ideas and Examples I get asked this question quite a bit by startupping entrepreneurs and even established business owners: When choosing a name for your business or a new product, should you go with a name that is descriptive (if somewhat boring)? Or should you coin a unique made-up word? There are different schools of thought on this. Some people fall squarely in the “unique made-up name” camp — others think descriptive is best. Personally I tend to fall into the descriptive camp. While there is no one right or wrong answer, I do think there are specific considerations in a small business you need to keep in mind when coming up with brand names. I examine the advantages and disadvantages of both schools of thought in my latest post at the SMB Marketing Guide, called “Choosing a Brand Name: Being Descriptive vs Coining a Unique Word” which I’d like to share with you: Now let’s take a look at using a newly-coined word or phrase for your brand. Anyway, read the whole thing over there.

Test Driven Business via Solution Focused Featuring Lean StartUp by Oana Juncu on Prezi The Six Contract Provisions Freelancers Should Include TheCollaborativeStartup Introduction I want to highlight in a series of 3 articles how to cultivate and grow from scratch a community. My goal is to help you build a significant path to customers (which is where most startups fail according to Ash Maurya) and improve your Customer Development Viral Coefficient. (To understand better why building your community is key for your startup, please read this article.) It is better to start first with a bit of theory. In this post, I have decided to focus on the steps a community encounter during its growth. The 4 Steps of the Community Lifecycle A Community Lifecycle is divided in 4 key steps: Inception ⇒ Establishment ⇒ Maturity ⇒ Mitosis Each step in defined by the level your community reaches on 3 core metrics: A critical step to your startup success: The “Inception” Most of the startups begin with 0 members in their community. There´s a key word in that explanation which is “critical mass”. What you have to remember

How to Build Your Personal Brand: Step-by-Step Instructions Edit Article Changing Your ImageCommunicating with PeopleSucceeding Long-Term Edited by, Teresa, Krystle, Jack Herrick and 18 others A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. When you have a personal brand, people recognize and care about your name, what you’re working on, what you offer, and what you’re about. Ad Steps Part 1 of 3: Changing Your Image 1Stop reaching for any and every bit of publicity. 4Market your personality. Part 2 of 3: Communicating with People 1Communicate with people openly and constantly. 5Let people see you. Part 3 of 3: Succeeding Long-Term 1Create your content. 5Play the long game. Video Great Tips You don’t need to be big to be big. Warnings Never be hypocritical. Sources and Citations - Original source, shared with permission.