Defining Key Performance Indicators Jason Burby | August 16, 2005 | 0 Comments inShare0 Defining the right metrics for your business. On my daily view of the Yahoo Web Analytics Forum, managed by Eric Peterson, I ran into an interesting question. It got me thinking about what the right metrics are for an individual company. I kept changing the KPIs in my response as I thought through the different companies we've worked with. Webopedia.com defines a KPI this way: KPIs, or key performance indicators help organizations achieve organizational goals through the definition and measurement of progress. A few key components in this definition: "Organizational goals." In the past few years, a number of analytics tool providers have approached me about what "standard" KPIs they should build into their tracking tools. Don't worry about the KPIs your competitors use; in many cases, they don't have well-defined KPIs and success metrics for their Web channel.
Black Hat Search Engine Optimization - What is Black Hat SEO? "Black Hat" search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics: breaks search engine rules and regulations creates a poor user experience directly because of the SEO techniques utilized on the Web site unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.A lot of what is known as black hat SEO actually used to be legitimate, but a few people went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Techniques To Avoid Ten Search Engine Optimization Myths - Debunked!
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Market Samurai Case Study 1: Assessing Camping Sleeping Bag SEOV and SEOC matrix | Market Samurai Resources - And More On the Market Samurai forum William H asked the following question: “assuming I could become ranked #1 for “camping sleeping bags”, I would have $1,716.15 worth of “money” coming to my website each month. Is that correct?” He’s given me permission to quote him and to write this blog post. Here are some Market Samurai figures for camping sleeping bags: My answer: Not quite, but nearly: if you were ranked #1 for broad match then the potential income you could get if you did everything possible to get the traffic and conversions and to maximize your site’s income would be $1,716.15 per month. SEOV is an indicator of the value of a keyword market, per month, to the website that sits at #1 for that keyword. We don’t automatically get that $ just because we’re at #1. Why not? Suppose we’re at #1 and don’t have any products for sale at or via our site, and no adverts. If we just had Adsense on our site our income would likely not be great. Then William asked: And we also have to work at staying at #1.
Matt Cutts: Gadgets, Google, and SEO Fitbit has discontinued their Fitbit One step trackers, which seems like a good opportunity to step back and reflect on wearing one for the last decade or so. I’ve enjoyed using Fitbit trackers, but the One devices seemed like they broke down too often. I’m pretty proud that I ended up earning all the activity-related Fitbit badges though: In 2013, I ran a 50 mile race and I took 110,472 steps that day. I think I did some extra steps late that night just in case Fitbit ever increased their top step badge from 100K to 105K or 110K steps. The lifetime miles badge took care of itself as long as I wore my Fitbit. But the Rainbow badge was a little harder: 700 floors in one day. DC isn’t known for its high buildings. That’s how I found myself on a Sunday morning in July 2018. Wait a second–the badge is only for 700 floors, so why did I climb 800+ floors? Overall, Fitbit’s badges have probably pushed me to walk more, along with a goal to get 10,000 steps a day.
Call SEO Expert Steve Wiideman, Search Engine Optimization Expert Learn How SEO Experts Like Steve Wiideman Get Ranking An SEO Expert is charged with understanding the various algorithms of the search engines and to design and or modify web pages based on the ever-changing standards of Google, Yahoo, Bing, as well as many other major search engines. We do this so that our clients can feel confident that users will find them on the first page of any given search query. The biggest challenge in being an SEO Expert is competing against each other for the best positioning on the Internet. Everyone wants to be number one, so it's actually a good thing that search engines are now weighing in additional criteria outside of just quality content. Imagine what would happen if every company had an SEO Expert, and every page was optimized exactly the same, following the most current standard for search engine optimization. Features & Awards Beyond SEO Affiliations and networking play a critical part in being an SEO Expert. Past and Present Projects Thanks!
Tool: URL Builder - Analytics Help Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: You can create your URLs by hand or you can use a URL generator. the Google Analytics Campaign URL Builder for generating URLs to websites the Google Play URL Builder for generating URLs to apps on the Google Play Store the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign.
Search Engine Optimization, SEO | PPC Management | seop.com The Free Keyword Niche Finder - WordStream's Niche Keyword Research Tool Learn More about The FREE Keyword Niche Finder Want to know more about The Free Keyword Niche Finder, like what are "keyword niches," or what does "relative frequency" mean, or where do we get the data from for our keyword finder? Then, keep reading or you can use the links to the right to jump down to a particular topic of interest. What People are Saying about The FREE Keyword Niche Finder "The Keyword Niche Finder from Wordstream gives our writers a unique free tool to assist in content topic selection and for finding valuable, previously undiscovered long-tail keyword variations to help increase traffic to their articles from search engines." — Tim Blacquier, Director, Online Marketing, Life123 Yes! Guests can use the Free Keyword Niche Finder free. What Are Keyword Niches? Keyword niches are groupings of tightly related keywords that can be used to drive paid (PPC marketing), organic search marketing and other niche marketing strategies. Why Do I Need a Niche Finding Tool?
Web Content Accessibility Guidelines (WCAG) 2.0 This publication has been funded in part with Federal funds from the U.S. Department of Education, National Institute on Disability and Rehabilitation Research (NIDRR) under contract number ED05CO0039. The content of this publication does not necessarily reflect the views or policies of the U.S. Additional information about participation in the Web Content Accessibility Guidelines Working Group (WCAG WG) can be found on the Working Group home page. Other previously active WCAG WG participants and other contributors to WCAG 2.0
HTML and XHTML Techniques | Techniques for WCAG 2.0 The objective of this technique is to use ruby annotation to provide information about the pronunciation and meaning of a run of text where meaning is determined by pronunciation. There are many languages in which a run of text may mean different things depending on how the text is pronounced. This is common in East Asian languages as well as Hebrew, Arabic, and other languages; it also occurs in English and other Western European languages. Ruby Annotation allows the author to annotate a "base text," providing a guide to pronunciation and, in some cases, a definition as well. There are two types of Ruby markup: simple and complex. Complex Ruby markup makes it possible to divide the base text into smaller units, each of which may be associated with a separate Ruby annotation. Ruby annotation is uncommon in languages such as Hebrew, where Unicode fonts can include diacritical marks that convey pronunciation. Procedure Expected Results Checks #1 and #2 are true.
The Ultimate SEO Guide - On Page SEO Techniques If you are an Internet Marketing Consultant, Agency or, anyone interested in Search Engine Optimization, we highly recommend that you read and assimilate the below information. These documents are by far the most extensive resource for on page SEO and what I refer to as The Ultimate SEO Guide. I guarantee you that nothing else compares and this SHOULD BE "mandatory reading" for all SEO Consultants. Web Content Accessibility Guidelines (WCAG) 2.0 2008-12-11 - Today the W3C announced a new standard that will help web designers and developers create sites that better meet the needs of users with disabilities and older users. Drawing on extensive experience and community feedback, the Web Content Accessibility Guidelines (WCAG) 2.0 improve upon W3C's groundbreaking initial standard for accessible web content, apply to more advanced technologies, and are more precisely testable. Web Content Accessibility Guidelines (WCAG) 2.0 On Page SEO Techniques