Pinterest – a thousand words for health Recently, PM360 posed the question “Should Pharma be Interested in Pinterest?” in the new Trend Talks section of their May newsletter and this got us thinking about Pinterest from a health perspective. Our CEO, Leerom Segal, submitted his quote about the site for their May newsletter. However there was still plenty to say about Pinterest’s potential in pharma. Here is our longer version… If a picture is worth a thousand words then Pinterest is valuable indeed. ComScore also tells us that the audience is 2/3 female, 20-35 years old, and at the higher end of the household income scale. This site is a retailers dream, but does it hold any promise for healthcare marketing? The top categories on Pinterest are fashion, arts and crafts, recipes, seasonal events and holidays, and interior design. If a healthcare category includes the younger female demographic that is currently flocking to Pinterest, there is almost certainly a place for it on the site. Happy pinning! KlickWire
Pinterest, How to Use Pinterest to Drive More Traffic Do you use Pinterest for business? Are you wondering how Pinterest can help your business drive more traffic to your website or blog? To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. Melanie shares how Pinterest is a different social media platform and why marketers should use it. You’ll learn how to create clickable images and calls to action that will lead to increased visibility and sales. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Pinterest Marketing
Pinterest lance des pages spéciales pour les marques Le réseau social de partage de photos amorce sa stratégie de monétisation en permettant aux marques d'ouvrir des comptes et de disposer d'outils dédiés. Six mois après avoir levé 100 millions de dollars notamment auprès de Rakuten (lire l'article "Rakutent mène la levée de 100 millions de dollars de Pinterest", du 21/05/12), Pinterest amorce sa stratégie de monétisation en ouvrant une nouvelle catégorie de pages dédiées aux marques. Ces dernières n'étaient jusque là pas les bienvenues sur Pinterest. Le réseau social vient finalement de modifier ses conditions d'utilisation offrant la possibilité aux marques de créer des pages pour promouvoir leurs produits. Elles disposent également de la possibilité de convertir leur ancien compte en compte "business". Ces pages n'ont toutefois pas les mêmes caractéristiques que celles des internautes : les entreprises peuvent disposer d'un badge certifiant l'aspect officiel de leur page de manière à être mieux référencées et identifiées.
Social Media Site Pinterest Gives High Conversion Rate, Followers I have been tracking traffic from Pinterest.com for a few months now and have since seen awesome results on account followers and traffic results. Best of all, viral traffic builds up with high conversion rates. Pinterest.com is still relatively new to the social media game. A quick run down: The site is based upon “Pins,” the equivalent to Twitter picture posts, except the images are arranged onto a single-paged “board” with a title you choose. Pinterest also has a kind of pyramid scheme in place. Since about January, the site has slowed down a bit latency wise. Here are some more details and statistics on Pinterest.com: Pinterest.com Highlights: Pinterest.com gained over 13 Million users in 2011. A high amount of traffic from Pinterest is ‘paying’ traffic. Every single Pinterest user is either a Twitter or a Facebook member (or both!). SEO Benefits: Links from your Pins are do-follow within the Pin description & also the “Pinned from ” areas. 50% Of Pinterest users have children.
5 Strategies for eCommerce Sites to Leverage the potential of Pinterest Pinterest was one of the big success stories last year. Just when nobody thought another social media site could take the online world by storm, the photo-sharing, “virtual scrap board” managed to do just that. Online sites quickly realized that it was sending even more referral traffic than Twitter, and that it was bringing a new look to the web itself. In fact, Pinterest currently drives more online sales than Facebook. So what can today’s eCommerce sites do to learn from and take advantage of Pinterest in the year ahead? Look Like Pinterest Apart from using Pinterest as a channel for referrals and customer retention, eCommerce sites can learn a lot from its user interface and design. Few things are more shareable than photos and images, unless of course we are talking about videos. Pinterest’s “infinite scrolling” capability also keeps users engaged, never getting that feeling that they have reached the end of the page and should move on to something else. Cash In On Keywords Conclusion
Le Guide Pour Bien Débuter Sur Pinterest Vous êtes sur Pinterest ? Pensez alors à suivre mon profil Pinterest ! Merci. Pinterest est un tableau d’affichage virtuel qui vous permet d’organiser et de partager des informations que vous avez trouvées principalement sur Internet. Votre contenu y est organisé selon des catégories (« boards ») où figurent des photos ou des vidéos que vous avez insérées (les « pins »). Les utilisateurs Pinterest peuvent : « Aimer » vos « pins », comme sur Facebook.Épingler à leur tour un ou plusieurs de vos pins dans leurs « boards ».Commenter vos « pins ».Partager vos « pins » sur Facebook et Twitter ou bien par e-mail.Ajouter vos « pins » sur leur site internet. Vous avez la possibilité de suivre d’autres utilisateurs et vice versa. soit via le bouton « Follow all ». 1. Pinterest fonctionne pour l’instant seulement sur invitation. Une fois votre invitation obtenue, indiquez votre e-mail et choisissez un nom d’utilisateur (« username ») ainsi qu’un mot de passe (« password ») pour créer votre compte. 2.
Pinterest grew 52% to 17.8M unique visitors in February Love was most certainly in the air for digital inspiration board site Pinterest during the month of February. The newly crowned princess of the Internet was the object of everyone’s attention and saw more than 17.8 million unique visitors in February from the U.S. alone, according to analytics firm comScore. Pinterest, which is technically still in an invite-only private beta, first launched in 2010 and emerged as a top-10 social network last year. The site has continued to pick up momentum in 2012 and could be worth as much as $500 million in a sale. Pinterest experienced 52 percent month-over-month growth from January, when it had 11.7 million unique U.S. visitors and was the third-highest-gaining web property in terms of unique visitors for the month, by comScore’s calculations. Palo Alto-based Pinterest has 30 employees and has raised $37.5 million in funding to date. VB's working with marketing expert Scott Brinker to understand the new digital marketing organization.
Pinterest Tops Facebook in Driving Ecommerce If you can't stop yourself from buying accessories, clothes, handbags, apartment decor and recipe ingredients after seeing them all in pins, you're not alone. A recent survey of 7,431 online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook. SEE ALSO: Zappos Recommends Products That Match Pinterest Boards More than 70% of Pinterest's 10 million users told BizRate that they turn to the social pinboard for shopping inspiration and to keep up with trends. Pinterest Data You Can't Ignore: The Ultimate Guide to Pinterest [infographic] Unless you’ve been hiding under a rock the past few months, you’ve probably heard about the up and coming image sharing website known as Pinterest. For those unfamiliar with Pinterest, it’s quite simple. Imagine if Flickr and Twitter had a child together that combined the image sharing of Flickr with the social functionality of Twitter. Users can upload and share pictures with a network of over 10 million people and follow the activity of their friends and other users. Since its launch in March of 2010, Pinterest has shown explosive growth and shows no signs of slowing down. Well it’s not too often a social media site experiences as much traffic and growth as Pinterest, especially amongst females.
Pinterest Introduces Rich Pins for Better Brand Collaboration Pinterest has received its first significant update with how pinned images appear on the website. Called “Rich Pins”, these images that are pinned contain a host of more information right from the originating image site, such as product purchase information or ingredient listings for recipes. Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently, and gives Pinterest users who see those pinned images better information about where the product can be found and purchased. This should hopefully also help the issues of some product images being uploaded directly or from a site that later removes the image, making it difficult for people to track down more information about the product in the image. Early Bird Rates have been extended!