Culture is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts. The Center for Advance Research on Language Acquisition goes a step further, defining culture as shared patterns of behaviors and interactions, cognitive constructs and understanding that are learned by socialization. Thus, it can be seen as the growth of a group identity fostered by social patterns unique to the group. The word "culture" derives from a French term, which in turn derives from the Latin "colere," which means to tend to the earth and grow, or cultivation and nurture. Error loading player: No playable sources found Many countries are largely populated by immigrants, and the culture is influenced by the many groups of people that now make up the country. Other drivers of Western culture include Latin, Celtic, Germanic and Hellenic ethnic and linguistic groups. The continent of Africa is essential to all cultures.
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5 things to know about black culture nowThere's a scene in my satirical film "Dear White People" in which social misfit Lionel Higgins is asked to write a black culture piece by the editor of a campus newspaper staffed with mostly white people. Lionel accepts the assignment with some trepidation. Despite the benefit of being black, large Afro and all, he feels underqualified, because he has yet to find a pocket of culture he identifies with at the fictional Winchester University. Lionel's dilemma is one many black Americans share: a deep desire to have an identity rooted in black culture coupled with the knowledge that what's seen as "authentically black" in popular culture doesn't reflect our actual experience. We're left in a sort of no-man's land, because we don't often see ourselves reflected in mainstream culture, nor in popular "Black Culture." In making the film and engaging in debates about the state of "black film," here are five things I've come to know about black culture now: 1. 2. 3. 4. But this is not new. 5.
Social media spend failing to live up to expectations - Marketing WeekSocial media is failing to meet projections as marketers consistently overestimate how much budget they will dedicate to sites such as Facebook, Twitter and Snapchat. According to a survey of 388 top US marketing execs that is run biannually by The CMO Survey, marketers are now spending 10.5% of their budgets on social media. And they expect that to rise. Over the next 12 months, that figure is expected to increase to 12.9% while over the next five years marketers estimate that 18.5% of their budgets will go to social media. Yet the survey shows that marketers are consistently failing to meet their own projections for social media spend. Part of the issue could be that marketers are making “minimal progress” in integrating their social media with their wider marketing strategy, according to the report. The impact of social media also remains difficult to prove. Mobile marketing is similarly struggling to prove its worth.
Drawing the line between cultural appreciation and cultural appropriation | VarsityFashion is no stranger to controversy. Fashion brands are continuously called out for appropriating and exploiting previously ostracised cultures and mainstreaming them in an inappropriate, insensitive and inconsiderate way. This artistic approach of incorporation of different cultures into fashion has created a blurred line between what is considered cultural appropriation and what is considered cultural appreciation. Recent examples include Valentino’s SS16 African-inspired collection, which featured predominantly Caucasian models gracing the catwalk in cornrows. Another controversial fashion statement, that of Marc Jacobs’ SS17 collection, sent out a parade of Caucasian models sporting multi-coloured dreadlocks. Both of these designers experienced backlash for appropriating black culture. To what extent is cultural appropriation conspicuous in the fashion industry? “The problem lies in the glamorisation of these cultural minorities by white western culture.” Advertisement
Diversity should be more than just a sloganJust a few weeks ago, Washington DC was awash with rainbow colours and delighted celebrations as the US Supreme Court legalised same-sex marriage. It was a sea-change for America and a signal for the rest of us too. A key to creating true diversity and inclusion in the culture of a company stems from recruitment Attitudes are changing faster than ever and what constitutes "mainstream" is becoming diluted. For marketing organisations, this provides both a huge opportunity and a challenge: to seek to understand and engage groups of consumers that have previously gone unrecognised. But this embracing of diversity and difference should be more than just a campaign for marketers and the creative industry at large. A key to creating true diversity and inclusion in the culture of a company stems from recruitment. Diversity cannot simply be preached by agency leaders as a buzzword. By 2020 in London, it is estimated that the "mainstream" majority will be outnumbered by minorites Recommended
How Much Does Social Media Marketing Cost?How Much Does Social Media Marketing Cost? Social media marketing has been popular for years, and according to our recent “What Works in Online Marketing” survey, it’s still on an upward trajectory. Marketing professionals everywhere are looking to increase their social media marketing budgets, while marketers and entrepreneurs who haven’t yet tapped the enormous potential of the strategy are scrambling to make up for lost time. Still, there are marketers out there apprehensive about getting involved with social media marketing, mostly concerned about its effectiveness and its long-term viability. If you’re concerned about the potential return of social media marketing, I encourage you to first look at the costs. (NOTE: this article explores the organic side of social media marketing. First, let’s take a look at the potential cost bases for social media marketing. There are four main options to work with here, each with their own advantages and disadvantages. Full-time workers. Posting
Fashion Content Marketing 2017: Top Trends + Leading BrandsA content marketing strategy that focuses on mobile, personalization, and authenticity is more than a passing trend – it’s a must-have for fashion retailers in 2017 and beyond. There’s no question that shoppers increasingly expect a real-time and a personalized experience when engaging with their favorite brands. When they have questions, they want immediate answers. And when interacting with brands in between purchases, they’re looking to be inspired, entertained, and informed. Consider these stats: Shoppers look for information online before (87%), during (82%), and after (35%) visiting a store. That’s why building relationships with consumers through content is so important. However, the brands that will succeed will be those that learn how to be more strategic with their time and resources to rise above the noise. Click-and-Shop Content While the trend has been around for a couple of years, it has really taken off in 2016. Shoppable TV shows aren’t out of the question, either.
Increased Marketing Spend Sees Asos Enjoying Major Sales BoostRetailer Asos has credited an increased marketing investment for helping to significantly boost sales revenues - their first half-half sales have soared by 34% to £472m, thanks to a rise in customer volume and size of average shopper baskets. In total, Asos' marketing spend increased by 54% to £31.5m in the six months leading to 28 February (equal to 6.5% of sales). Performance during this period was driven by a 32% rise in UK sales and a 35% rise in international markets (which account for over 60% of sales). In addition to strengthening its marketing team, including hiring key people in senior positions such as a director of brand and campaigns, the retailer has focussed on enhancing their customer appeal and raising brand awareness through "dedicated marketing initiatives". Asos is also trialling a new loyalty programme that aims to up the average customer spend by offering shoppers points every time they make purchases. « return to news section
Will Digital Make Or Break ASOS? | Digital Marketing InstituteASOS, the UK’s largest online fashion retailer are experiencing slowing sales growth as shares plunge. Yesterday analysts reported that shares dropped over 8% and revenue growth has slowed down. However, analysts have backed ASOS’ investment in technology to improve customer experience and use of data analytics to pay long-term dividends. ASOS has adopted a cross-channel approach by using a number of paid and organic channels to promote the brand and product range. Twitter ASOS has multiple Twitter profiles which offer trend updates, customer support and offers for multiple countries. Tweeting multiple times throughout the day, ASOS use a combination of outfit ideas with images included as well as discounts and offers exclusively to Twitter followers. Google+ ASOS alter their strategy on Google+ rather than using the same content as their Twitter feed, they embed gifs. Facebook Although a similar strategy to Twitter and Google+, ASOS vary the content they use on Facebook. Pinterest Snapchat