Insights and inspiration for the user experience community
By Laura Keller Published: April 21, 2014 “Designing great experiences for people should enable IT to earn a more strategic role within their company.” A few months ago, I gave a presentation to some information technology (IT) leaders, and my topic was how designing great experiences for people should enable IT to earn a more strategic role within their company. I created this presentation after years of observing the interactions between IT groups and their business counterparts within a company, as well as the subsequent involvement of external IT firms, including mine. The common flow of interactions that occur between business and IT follows this general structure: the business believes there’s a need among their users for something, so they identify some high-level requirements and solicit IT’s help.
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