Andy Sernovitz's Damn, I Wish I'd Thought of That! How to Setup Goals in Google Analytics In this post, we'll explain what Goals are in Google Analytics, why they're useful, and how to set them up. Let us make two assumptions before we start. First, you know the rules of basketball, and second, you are a Lakers fan (or at least you know who the Lakers are). Note that if you run an ecommerce site, Google Analytics has additional features to help you track purchases. Understanding Goals in Google Analytics Goals (with a capital G) are a way to measure business objectives for your website in Google Analytics. To use a real world example, the Lakers objective is to win games, and the measurable action is scoring baskets. Here's a real world example. In this example, the Goal is scoring a basket and the Goal Funnel is Kobe > Derek > Pau. Now pretend the Lakers players are pages on a website and the ball is the website visitor. Kobe Bryant: kobe-bryant.htmlDerek Fisher: derek-fisher.htmlPau Gasol: pau-gasol.htmlPoint: point.htmlHow to set up a Goal and Funnel: This report shows
Where Do My Website Visitors Come From? - Blue Zoo Creative Increasing website traffic is a common goal of most website owners, but to do so, you have to know how visitors get to your site. Organic search and paid search is simply traffic that comes from search engines like Google. I’ve discussed them previously in my off-site SEO and digital advertising posts. Referral traffic sources are links on other sites back to your site. These can be harder to obtain, but here are some common methods: Include social sharing buttons on your siteGuest posts on other websites with a link back to your siteWebsite fields on social site profiles like Twitter Forum postsComments on blogs and other website Direct traffic is from visitors that find your site directly as follows: Directly typing your website into the browserClicking on a link in an emailUsing a site in the browsers bookmarkClicking a link embedded in a document, PDF, excel, or other file To get more direct traffic try these actions: If you want help getting more traffic, contact us or Get Started today!
5 Internet Marketing Trends for SMBs to Watch in 2012 In just the blink of an eye it will be 2012. And with that comes the opportunity for us to focus in on the hottest trends of the upcoming New Year, and maybe even those that eluded us in years prior. While you’re putting the finishing touches on your action plan for 2012, let’s dig into some of the hot Internet trends for SMBs to watch over the next 12 months. After all, you want to kick off the New Year on the right foot, don’t you? Of course you do. SoLoMo It was during November’s PubCon Vegas show that distinguished Google engineer Matt Cutts stood in front of a packed room and encouraged search marketers to focus on three areas over the next year: SocialLocalMobile While these areas were certainly hot in 2011, the data shows they’re only going to heat up from here. The year 2011 saw a 400 percent increase in the number of mobile searches, with 74 percent of people using their mobile phones to search while running errands. Using Online Reviews As Social Signals 1. 2. A Move Into the Cloud
Social Media Metrics Plugin for Google Anayltics for Greasemonkey Script Summary: This will display social media metric data in google analytics Last Update: Oct. 10th, 2008 This is technically an update to the "Add the Digg count of your page to your Content Details report in Google Analytics with Greasemonkey" post written in July. We received a ton of great feedback from the social media and link bait community so I thought we should take this tool to the next level. New metrics pulled into GA include: (more to come soon) DiggSphinnMixxRedditStumbleUponDel.icio.us Case-sensitive to the url.Yahoo inLinks Case-sensitive to the url. I expect this script will save you a ton of time. Here is a partial screen shot of the script in action: Note: if you notice a bug, or have an idea on how we can improve this, then please let us know in the comments section below. Notice: If the link circled in orange, in the screen shot above, is not correct, then the resulting social media metric data will be incorrect. Instructions on installing the script: Versions
Google Analytics pour les nuls (dummies) Dès la publication d’un nouveau site WordPress, la première chose que je fais est l’installation des Google Analytics. Pourquoi? Parce qu’il est important pour le client de comprendre sa présence sur le Web. Je veux que mon client ait accès à son compte Google Analytics et qu’il en comprenne au moins les données de base. Les statistiques Google Analytics donnent beaucoup de renseignements pertinents par rapport à votre site Web et c’est un service 100% gratuit. C’est quoi Google Analytics? Google Analytics est un service gratuit offert par Google qui nous permet d’insérer un code dans toutes les pages de notre site Web. ATTENTION : J’ai plusieurs clients qui sont devenus accrocs au Google Analytics et il n’y a pas de médicaments aux Pharmacies Jean Coutu. Ça ressemble à quoi les Google Analytics? Les Google Analytics, à partir de votre compte Google, vous présenteront cette première page avec les 6 données principales des statistiques : Les 6 données principales 1. 2. 3. 4. 5. 6.
8 Small Business Social Media Tips From the Pros Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips. Here’s their advice for you to . #1: Show Them the “Real You” Ed Gandia Use Facebook to show prospects, clients and customers the “real you.” I love to cook, so I’ve been known to post pictures of my grilled masterpieces. Oh, and I know I’m going to ruffle a lot of feathers by saying this, I get more engagement by updating five times per week than five times per day. Ed occasionally shares personal stories on Facebook. Ed Gandia , founding partner, International Freelancers Academy. #2: Pick One Thing and Do It Really Well Nichole Kelly Small businesses are faced with having to prioritize their resources toward the activities that deliver the most impact. Being on 5 social networks and giving all of them half-effort will not generate results. Nichole Kelly , founder of Full Frontal ROI. #3: Turn Your Facebook Page Into a Lead-Generating Machine Next, .
Understanding conversion tracking reports - AdWords Help Once you've set up conversion tracking, you'll have access to attribution reports, a handy set of reports about your conversions (those important actions your customers take on your website, such as a purchase or email signup). Benefits Attribution reports show you the paths customers take to complete conversions and provide insights into how your different advertising efforts work together to create conversions. For example, you can see whether certain keywords assisted conversions that eventually happened through other keywords. How to find your attribution reports Attribution reports help you understand different aspects of your conversions data. To find attribution reports: In your Google Ads account, click the Goals icon . Tip If you manage multiple Google Ads accounts with a manager account (MCC), you can use cross-account conversion tracking. How to use report controls Attribution reports have the following report controls. Date range Dimension Conversion action Lookback window "View" menu
Top 10 SEO Forums: Find out What’s Being Said Forums often have a bad reputation because many are very easy to spam. Businesses want links, so posting a link on a forum is an easy way of making this happen. Fortunately, more and more forum owners are beginning to moderate all comments, which is quickly changing the way that people view forums. For those who are unfamiliar, a forum is a place where people can ask and respond to questions. Top 10 SEO Forums If you have a question about SEO and want to talk to others, forums are usually the place to go. SEO Moz – This forum is broken up into categories such as The SEO Process, Measuring and Testing SEO, and SEO Research and Trends. Are you an active member at an SEO forum?
5 Reasons Your Business Should Be Blogging Does your business blog? Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value? Keep reading. Is Google the Only Reason to Blog? I have a question for you, and it’s a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one? For many, especially execs who don’t necessarily “get it” when it comes to content marketing, the answer would be, “No way!” But for those persons and companies that have watched the magic of blogging and its effect beyond SEO, the answer would be a resounding, “Of course!” That’s what this article is all about. In fact, here are 5 other powerful reasons why you should be blogging, and I look forward to hearing what you would add in the comments section at the end. #1: The Power of Team Ever heard of HubSpot? When it comes down to it, we, as humans, like to be part of a movement. #3: You Become the Trust Agent