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What is Content Marketing?

What is Content Marketing?
Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content marketing. But what exactly is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. And they do.

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Steal These 3 Social Marketing Tricks From Top Brands This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Do you follow a brand in social media? Are you glad you did? If that's the case, they are either doing one of three things: Connecting with one of your passions and/or interests. Your 2 Best Sales Tools For Reaching Boomers: Your Ears 12/22/2014 Of course you want to reach the group that holds 70% of all income in the U.S. and spends $2.9 trillion a year. But with more products and services on the market than ever before, the competition for Boomer dollars is fierce. Only the savviest salespeople survive. How do they succeed with today’s mature consumer where others fail? It’s simple: They know how to build trust, and that starts with listening. Think about how you purchase things.

Why PR and Content Marketing Are the Same Thing Content marketing and PR often seem to be pitted against each other, for one reason or another, but the truth is that they’re becoming the same thing. For example, take the press release. Press releases help showcase your latest product or service or show some cutting-edge research into the industry.

PremierWest Bank Launches Financial Answer Center Online Education System PremierWest Bank has launched a new Financial Answer Center, an online education system from Truebridge Financial Marketing. The Financial Answer Center provides customers with immediate answers to hundreds of financial questions and enables customers to download extensive Quick Guides to over 30 broad categories of information to help manage their financial life. Topics range from investments, retirement planning, cash and debt management, running a small business, planning for college and more.

Introducing Social Media Partnerships « EIC Agency Companies have always focused on how to get new customers. A brand is only as strong as its number of sales. Marketing has developed so many sub components over the years and one of the biggest developments includes the rise of social media and its implementation into a company’s marketing strategy. It’s mostly used to target new consumers, but there is another audience that marketers should target: potential business partners. Although partnership marketing isn’t something new, collaborating with potential business partners has become a lot easier, thanks to social media as it provides new ways of communicating with each other.

Best Time And Days To Post On Facebook, Twitter, LinkedIn Or Google+ More than 2 billion Internet users are available on online social media networks for brands to target. However, in the absence of right intelligence and insights, most of the social media marketers fail to optimize their efforts to generate the optimum results for their clients. One of the important insights about social media marketing is the time and day when these marketers must be active on various channels and make sure the best of their brands go out at that identified time. QuickSprout has compiled these insights and statistics from various studies, but are definitely worth looking and implementing. For most of the brands, which find their targeted customers on Facebook, Thursday and Friday are the perfect days to be aggressive. In combination of this, running campaigns and triggering marketing activities between 1 Pm and 3 PM could result in a maximum number of shares and clicks to their Facebook posts.

Content Marketinv VS PR I recently spoke with an analyst who had asked me how content marketing is different from traditional PR (public relations). I think this is a question that all marketers and SEOs are having to grapple with as SEO evolves. On the one hand, it’s getting harder and harder to rank in the SERPs with low-quality content and spammy links, making real content marketing much more important; on the other hand, the value of the link as we know it is slowly being devalued relative to social currency and co-citation, which owe a lot to word of mouth and good PR. So what’s the difference between PR and content marketing? Is there any?

Inside Marketing: Content Marketing Rock Stars May 2013 – Vol: 36 No. 5 Companies that are doing content right and what credit unions can learn from them May 16, 2013 Credit Union Management magazine’s Web-only “Inside Marketing” column runs the third Thursday of the month. Unconventional Wisdom – The Tuvel Communications Blog As we’ve worked with more and more events over the last couple of years, we’ve come to realize the importance of building lasting relationships that provide promotional value to everyone involved. Don’t get me wrong, everything we do is about building lasting and valuable relationships through social media with people who can help spread the word. But we’ve taken that a step further with our event clients by building cross-promotional partnerships on their behalf – what we call Social Media Partnerships. What are Social Media Partnerships and how can they be valuable to your event? They provide a way for you to team up with a company or organization to create mutually-beneficial social media marketing opportunities. Many events (like conferences and trade shows) have sponsors and media partners who help promote the event to their audiences in a variety of ways – such as banners, offers and promotions, and coverage.

Appointment Setting Services Here at Closed Leads, we offer our appointment setting services that allow companies to generate warm and hot leads for their products and services. Our appointment setters will pitch your business services to a list of cold to warm leads and we will set the appointments to where you can worry about closing them. Instead of spending time on trying to find qualified clients and paying an arm and a leg for marketing, use our appointment setting services that will allow you to focus on making more sales. We will worry about getting you the hot leads and all you would have to worry about is generating the sales to only the interested leads that we bring over to you. (Includes Training / Sales Script / Pitch / CRM accounts / VOIP accounts / Team Management / Reports / Updates) Starter Package

25 Content Marketing Facts That Will Make You Consider Mobile In most areas around the world, mobile is ubiquitous. Its adoption and use as the first screen is happening at a faster rate every day. That is why you, marketers, bloggers, and publishers, must make sure that you are not only adding emphasis on mobile, but making it one of your primary focuses. Hopefully this list of facts will convince you that you need to begin placing a strong emphasis on mobile. And you can start with adding Zemanta!

Banking on Success: A Content-centered Redesign Way back in 2011, Norwegian bank Sparebanken Sogn og Fjordane (SSF) approached us to take a look at their website. What followed was a year-long, content-centered endeavor that paid off in a big way. SSF is a small-town bank located on the windy west coast of Norway. Known for being an approachable, full-service bank, SSF has friendly employees who develop strong, professional relationships with their customers. Their website was a different story, however. JP Morgan Chase's Claire Huang Talks Digital and Mobile JP Morgan Chase named Claire Huang its first-ever CMO last August , poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate the Chase brand while positioning it as a strong financial option for both consumer and small-business needs. Her work culminated with the cross-channel "So You Can" campaign that kicked off last week. Adweek caught up with Huang during to learn about her "brand refresh" strategy, and below are excerpts from the conversation. From what I've been able to see of "So You Can," the first spot has a strong mobile message with the QuickPay app.

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