Salesforce.com: Understanding the 'social enterprise', part 1 This is Part One of a two-part series, explaining salesforce.com's social enterprise strategy. Be sure also to read Part Two, which "decodes" salesforce.com's recent announcements and places the company's enterprise plans into context and perspective. Read also: Salesforce.com: Understanding the 'social enterprise', part 2 Approximately 45,000 people registered for salesforce.com's Dreamforce conference, held in San Francisco two weeks ago, making it the largest enterprise software conference in the world. The focus of Dreamforce 2011 was "social enterprise," making this a worthwhile topic for examination. One broad strategic imperative guides salesforce.com's evolving strategy: the desire to become a much larger company; after reaching two billion dollars in annual revenue, Salesforce seeks much greater size and scale. Salesforce.com's CEO, Marc Benioff, aligned the company around Chatter back in 2009. Collaboration is a fundamental part of social computing in the enterprise.
7 Ways to Optimize Content for Social Sharing Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content. So what can you do to help move this process along? 1. 2. 3. 4. 5. 6. 7. What other tips would you suggest to make your content social media share-friendly? Image Credit: carlos_maya 70+ Essential Resources for Making a Difference on the Social Web It's been a great year for social good and digital philanthropy. The Internet has been abuzz with ways to create change using social tools, from sparking revolution in the Arab World, to raising relief funds for the Japanese earthquake and Pacific tsunami victims, to spreading awareness of the famine in the Horn of Africa. As we head into Mashable's Social Good Summit, we thought we'd give you a refresher on the latest social good resources. Learn how group buying is supporting charity, see why activists are becoming "hacktivists" and brush up on the latest social media tools for non-profits. And don't forget to stay tuned for more exciting social good coverage as we head into the Summit next week. How Can You Support World Cancer Day Online? Can Charity Marketing Really Sell Cars? What Does the Social Good Ecosystem Look Like? HOW TO: Celebrate World Refugee DayCheck out the innovative ways they are employing free online tools and social media to take action on World Refugee Day.
8 Ways to Sculpt Your Personal Brand Using Social Media 8 Ways to Sculpt Your Personal Brand Using Social Media Perhaps one day the traditional resume will disappear as we know it today. Maybe LinkedIn or Google will replace it. Currently however, social media and Google mostly supplement resumes for some organizations. An online personal brand can either help or hurt a person’s chances of getting hired, landing a contract or sale, getting that book deal, being booked for a speaking gig and even getting into college. It doesn’t matter if you like it or not – it’s the world we live in today. Engage – Engagement is a two-way street. Although the steps above are well known personal branding best practices, there are others left to be discovered.
Quelles Sont Les Pages Facebook De Marques Françaises A Plus Forte Croissance Selon les dernières statistiques éditées par Socialbakers, les Pages Facebook de marques françaises qui ont acquis le plus de fans sur un an sont Evian, SFR, Bouygues Telecom et Martell. Ces chiffres concernent la période d’août 2010 à août 2011 et mettent à l’honneur des marques essentiellement orientées B2C. Twitter Lance Enfin Son Outil Analytics ! La plateforme de microblogging Twitter annonce le lancement de son service d’analytics. Ce nouvel outil est destiné aux propriétaires de sites web qui souhaitent savoir quel est le trafic qu’ils reçoivent de Twitter et quelle est l’efficacité de l’intégration du bouton « tweet » sur leurs sites. Twitter Analytics repose sur la technologie « Backtype », tout juste rachetée en juillet. Ce service est entièrement gratuit et actuellement en version bêta. Seuls quelques utilisateurs accèderont à l’outil cette semaine avant qu’il ne soit déployé à plus grande échelle dans les semaines à venir. Une API sera également lancée pour les développeurs.
The State Of Social Media Report Q3-2011 Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy. Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior. Highlights of Nielsen’s “State of the Media: The Social Media Report” For a more in-depth look at the social media landscape and audience, view the complete State of the Media: The Social Media Report. Google+
Can Buzz About Brands on Social Media Really Influence Share Prices? In an article published last week, Andrew Walmsley talks about some of the studies which indicate that social media is a lead indicator of share-price performance. Walmsley notes that as players of the stock market are always seeking a lead on rivals and a signs of things to come, it’s no surprise that social media monitoring has been seized upon as a potential forecasting tool – people who ‘like’ a brand, become a fan, discuss it in forums, tweet or blog about it are expressing their interest or approval in dozens of ways. Walmsley then goes on to describe 3 examples of where there appears to be a statistically significant relationship between the stock price and the buzz that’s been monitored: 1. Altman Vilandrie US based management consulting group Altman Vilandrie conducted a proof-of-concept study in the US, looking at the iPhone 4 antenna problem in 2010. 2. 3. Connect: Authored by: Matt Rhodes Social business consultant and social media marketer. See complete profile
Comment Les Consommateurs Interagissent Avec Les Marques Sur Facebook ? [Etude] Une étude réalisée par Constant Contact et Chadwick Martin Bailey montre que Facebook est le réseau social préféré des consommateurs pour interagir avec les marques. En effet, 34% des personnes interrogées indiquent qu’elles utilisent Facebook à cette fin contre 4% pour Twitter et 1% pour Linkedin. Les données de ce rapport ont été collectées par l’intermédiaire d’un formulaire remis à 1 491 consommateurs américains âgés de plus de 18 ans. Voici 10 statistiques intéressantes qui y sont présentées : Facebook apparaît comme le meilleur réseau social pour créer de l’engagement avec son marché final.
jeffbullas Technology is rewiring our brains, our culture and our habits. Social media networks are disrupting industries including marketing, sales and knowledge industries. The job search market is also being reinvented as social media platforms provide the tools and information that HR managers had only dreamed about 5 years ago. LinkedIn provides more than 100 million people with a platform that essentially is an on-line CV with additional networking benefits. Recruiters spend hours a day on LinkedIn researching and finding candidates for their clients. Social Media’s Curse and Blessing The reality is that social media is both a curse and a blessing for candidates. The Upside There are now free tools available to build a personal brand on-line that makes you stand out from your competitors in the recruitment market and allow you to promote brand “You”. The Downside The competition in the USA is fierce for jobs with 6 unemployed people for every job opening. The Power of Social Media for Job Search
La Durée De Demi-Vie D’un Lien Est D’environ 3 Heures [Etude] Ne vous êtes-vous jamais demandé combien de temps les liens que vous partagez reçoivent de l’attention ? Bit.ly, le service de raccourcissement d’URL, a une réponse pour vous. Selon sa dernière étude, la durée de demi-vie moyenne d’un lien serait d’environ 3 heures. L’étude de Bit.ly, qui a porté sur l’analyse de 1 000 liens populaires, montre cependant des variations de cette valeur en fonction de la destination de partage. Bit.ly conclut son rapport en notant que le type de contenu partagé via les liens est toutefois plus important que la plateforme de partage choisie pour expliquer la durée de demi-vie d’un lien. Source : Searchenginewatch.com & Bit.ly Connectez-vous avec Isabelle sur : Google Plus, Facebook, Twitter, Viadeo et Linkedin dès maintenant ! Si vous trouvez cet article intéressant, merci de participer à sa diffusion en utilisant les boutons de partage situés ci-dessous :) Tags: bit.ly, étude, lien Catégorie: Social Media
Suppression De La Fonction « Envoyer Une Mise A Jour » Pour Les Pages Facebook A partir du 30 septembre, les administrateurs de Pages Facebook ne pourront plus utiliser la fonction « Envoyer une mise à jour » qui leur permet d’adresser des messages directement dans la boite de messagerie Facebook de leur fans. Facebook explique la suppression de ce module en raison de son manque d’efficacité. En effet, lorsqu’un administrateur envoie un message de cette façon, ce dernier arrive dans le dossier « Autre » de la messagerie Facebook … qui n’est pas souvent consulté par les membres. Facebook rappelle que le meilleur endroit pour assurer la visibilité aux statuts d’une Page est le fil d’actualité. Enfin, le réseau social précise qu’il travaille à la création de nouveaux outils plus pertinents. Utilisez-vous la fonction « Envoyer une mise à jour » ?
Quel Est Le Taux D’engagement Moyen D’une Page Facebook Le taux d’engagement d’une Page Facebook mesure l’interaction (les « J’aime » et les commentaires sur les statuts) entre une marque et ses fans. Il s’agit d’un indicateur plus pertinent que le nombre seul de fans d’une Page dans la mesure où il est révélateur d’une communauté active … avec des fans « qualitatifs » qui souhaitent créer des relations sur le long terme avec une marque. jeffbullas I am contemplating obtaining and securing domain names for my teenage children. Are they starting a business?….No. Have they a great idea and they want to encapsulate that intellectual property with an online name?…No. In the future as more of our lives including the social, intellectual and commercial elements move online, a personal brand that they own with their own branded domain name will not only be worthwhile but an essential part of their digital being as workers, business owners and individuals in all our personas. Social media by default has become your personal brand online and in fact with a Facebook page a lot of people already have an online personal brand destination, they just don’t think of it that way as they publish and promote their content to friends and family. In essence there are two ways to view personal brand “You” online. 1. 2. Personal online brands are most effective when they are focused within a niche. 1. 2. 3. 4. 5. How is your online personal brand?