Places Forecast Loopt to tap potential of mobile location based advertising Loopt, the mobile phone based friend finder service, is preparing to launch a new location based mobile advertising system that will be able to target consumers based on where they are. The Reward Alerts technology uses tracking features in modern mobiles to locate users and Loopt then sends advertisements and coupons for nearby businesses. Customers using the Loopt app on their apple or android device will be instantly notified of any deals or sales in their area. To receive alerts, customers simply have to download the application to their phone. “Reward Alerts represent one more step in a direction we see as really important for location-based services – making mobile more simple and real-time,” said Sam Altman, co-founder and chief executive of Loopt. “With Loopt, we can alert people to what’s going on around them right now, which opens up tremendous opportunities for consumers to learn about a great deal.
Geoloqi - A Private Realtime Platform for Location Sharing O2 launches location-based mobile advertising with Placecast Placecast is a provider of location-based advertising that we’re great fans of here at GoMo News – because it uses opt-in SMS to power the ads. No one needs a smartphone to use this service. And today we can reveal that UK operator O2 has signed an important contract to re-sell Placecast services as a white label service to clients in the UK. We spoke to Placecast CEO Alistair Goodman to get some more details. What does Placecast do? Placecast works around “geo-fencing”. What’s the O2 deal? O2 have licensed Placecast’s geo-fencing technology for a 1 million customer trial in the UK. The technology has been working well in the States – as you can see in our report on the Placecast deal with Location Labs. The company will be working differently here than in the States – in America, Placecast interacts with brands directly. For O2 UK customers, they just need to head to www.o2more.co.uk, fill in some demographic details and register for the service. What are the launch campaigns?
San Francisco Restaurants, Dentists, Bars, Beauty Salons, Doctors Facebook Places Deals to target local business ads in UK and Europe | Technology Facebook made a significant move into the potentially lucrative local business advertising space on Monday with the launch in the UK and other European countries of Places Deals, which gives users discounts and benefits with nearby shops, restaurants and venues through their mobile phones. Launched in the US last November, Facebook Deals lets users 'check in' to venues via the Places feature on its mobile app for iPhone, Android and through facebook.com on some smartphones. Facebook says millions of users are already choosing to check in to venues, and its app is already the most popular in Apple's iTunes Store. More than 250 million people use Facebook every day from a membership of more than 500 million worldwide, and more than one third of those access the site through mobile. Mazda, Yo! Venues announce Deals with a 'golden ticket' that appears next to their name in nearby venues when a user opens Places in the Facebook app.
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