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How to Create Custom YouTube Thumbnails

How to Create Custom YouTube Thumbnails
Are you frustrated by the default random YouTube thumbnail option for your videos? Do you wish you could create something custom to improve your views? Since December 2011, YouTube has been making some radical changes to their site. Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically. But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube. However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! From YouTube's Support Portal, instructions for uploading a custom thumbnail. A Little Background In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.” These original partners have access to additional features and options to help market their videos that no one else had (for example, the Custom YouTube Video Thumbnail). What Is the YouTube Custom Thumbnail?

How to Triple Your YouTube Video Views With Facebook Do you want more people to watch your YouTube videos? Are you looking for an easy way to improve the quality of the content you share on Facebook? All you need is some great content and a cool Facebook technique that I recently discovered. A Quick Overview This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website. By leveraging Facebook’s Open Graph and using this technique, I’ve seen phenomenal results! I shared this tactic with a brand operating in the travel industry and they generated more than one million aggregated views of their product videos on YouTube (and significant website traffic) in a matter of weeks. By integrating this Open Graph tactic, Marmara, a French travel company, generated 93K likes on its website, which in turn generated 13 million impressions of their videos in the Facebook newsfeed! With this feature, each blog article that you write automatically shares a video of your choice. 1. 2.

Viral Videos: How to Create and Promote Videos People Love Do you struggle to create and promote videos? Are you wondering how to make videos that go viral? To learn about the creative process of coming up with video ideas and making them happen, I interview Mark Malkoff for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Mark Malkoff, a comedian and filmmaker. Mark shares his love and passion for creating videos and several amazing stories behind his viral videos. You’ll learn about his process for creating video and how to get traction. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Mark’s tip

6 Ways to Grow YouTube Subscribers and Your Exposure Are you seeking more visibility for your YouTube videos? Are you wondering how others do it? If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers. Why YouTube Subscribers? A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. The following article will reveal six simple—yet highly effective—methods for getting more subscribers to your channel and your existing videos. However, before you follow these simple action steps, you’ll need to make sure you’re already following these three principles for YouTube marketing success in your business: Be consistent: The “one-and-done” approach does not work on YouTube. If you put the above principles into practice in all of your marketing efforts (not just YouTube), seeing results with these six subscriber-getting strategies will be easy! #2: Use Annotations

How to Drive More YouTube Views With Pinterest Do you want more people to watch your videos? Have you thought of integrating your YouTube channel with your Pinterest account? When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers. In this article, I’m going to show you how to add YouTube videos to Pinterest. This is a great way to leverage the power of both of these platforms. And this tactic is easy to do and can easily be outsourced. You don't even need to leave Pinterest to view a video. Here are 8 steps to add YouTube videos to Pinterest: #1: Download Google Chrome You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin makes pinning a very easy process, because you simply need to click on the red Pin button and it will automatically fetch all pertinent details from your YouTube channel. If you’ve not yet downloaded Google Chrome on your Mac or PC, you can click on this link: Google Chrome Download. #2: Make Sure Your YouTube Video is Fully Optimized

How to Use YouTube Live Streaming to Boost Your Exposure Did you know you can broadcast LIVE on YouTube in a few simple steps, right from your webcam? This is great news for businesses. Imagine what this could do for you or your brand! YouTube is a social media heavyweight, so you should give live broadcasting on this popular platform careful consideration for your social media marketing plan. Keep reading to find out why you should consider live streaming on YouTube. The Google+ Back Door to Live YouTube Broadcasting Regular readers of Social Media Examiner will remember Mike Delgado’s excellent article “Google+ Hangouts On Air: What Marketers Need to Know.” Here we’re going to look deeper into the power and position that your business can achieve by using these same features to publish on YouTube. The popular web series GeekBeat.TV (part of the Revision3 Network) does a live show almost every Friday afternoon that broadcasts on YouTube. YouTube Opens a Whole New World for You Why should you care about getting your videos on YouTube?

Australia Post Business Lounge | Be Inspired, Learn & Connect Ten ways to make a great video for your business The research is in – online video makes a serious difference for businesses. But how do you get it right? Here are 10 tips from an expert. By the end of 2013, according to Cisco Systems, 90 per cent of all web traffic will be video. Video has become a vital ingredient of web success, but why? Here are Ramet’s 10 tips for making better videos for your business. 1. There are three popular types of videos, so try to fit yours into one of these formats: Promotional videos: about your business and productsVideo testimonials: happy clients / customersExpert videos: free information so you appear as an authority or expert 2. Know your audience and the purpose of your video. 3. There are various hosting platforms for video, but Ramet finds YouTube to be the best. 4. Think about the best length of video and length of shots. 5. The right setting depends on your business. 6. YouTube and other video hosting companies allow you to add a description of your video, as well as search terms or keywords.

5 Ways to Brand Your New YouTube Profile Are you wondering what to do with the new YouTube look and feel? Many people either love or hate YouTube’s platform facelift. Whatever your preference, in this article I’m going to outline some of the best ways to optimize the new YouTube layout. Frankly, YouTube’s new design is turning out to be a step in the right direction. YouTube has managed to add a layer of user experience and brand factor, which are only getting better. YouTube's social home page power. Here are 5 tweaks you can make to improve branding on your YouTube Channel. #1: Add Your Custom URLs in the Newly Placed Description Area This option is now at the top on the right of your video. However, you don’t have to be a partner to place your URL links in plain sight to the right of the video. Plus you can add your social media links in the description area, such as Facebook, Twitter and now Google+. Brand juice for non-partner channels. #2: Add Overlays to ALL of Your Videos This is a huge opportunity! The Goal Here Is Engagement

3 New YouTube Changes and What They Mean for Businesses Are you thinking about doing more with YouTube? In December of 2011, YouTube unveiled their latest design and navigational changes to the world. Although it was met with unbridled criticism from a virtual mob of YouTube fanatics, these changes are here to stay. Embrace YouTube’s recent makeover and their vision for the future of online entertainment. This article will only cover the three major changes that may affect your online strategy. Ready? #1: New YouTube Home Page YouTube's new home page offers a new Subscription Feed function. YouTube has changed their design to follow a much more clean and modern look. A quick peek at the home page will reveal that quite a bit of rearranging has been done. Note: You must be logged in to see this properly. This “Subscription Feed” (which bears an uncanny resemblance to Facebook’s Live Feed), now features the latest video content and updates from your subscribers. Building your subscriber base is even more imperative than ever before! Why Change Is Good

YouTube Enhancements: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news . To help you , here are some of the news items that caught our attention. What’s New This Week? : Recent updates on YouTube include “a new way to promote your Google+ profile on YouTube, more options in the Annotations Editor” and more options to post Channel Bulletins to your Channel Feed. Add a Google+ button to your YouTube channel. You can now share videos and playlists in your YouTube Channel Feed by posting a Channel Bulletin. : Both apps bring back high-demand features, including the swipe shortcut, and they also introduce new design and functionality improvements. : In addition to Twitter and Facebook, you can now share updates to LinkedIn through Buffer. Simply add another social account from your Buffer dashboard. : This little polling app now supports YouTube and Vimeo videos. : A free Facebook app which allows you to make videos with music from your Facebook photo albums, in three clicks.

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