The Value of a Social Following [INFOGRAPHIC] | Imbue Marketing A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. Wibiya | The all new and improved wibiya bar experience Review of Southampton Digital Conference #SotonDigital The second SotonDigital event took place today in Winchester with a change to the format. This year we had the addition of five speakers presenting talks of around 20 minutes a piece. The sun was out but the air con was on, so the conditions were set fair for a great conference. Below are some of the key points each speaker put forward during their time at the podium: Talk 1: Rich Watts | @rich_watts – isn’t Ajax a football team Rich wanted to spark some thoughts amongst us and get us thinking differently about how we work as an industry and opened with these two facts: 1 in 5 projects are delivered on time and unsatisfactory 4 in 5 off line on time Rich looked into why this is was the case and where these projects fall apart and how we can push ourselves into a positive direction. Angle 1 A brief history of projects Rich looked into how people picked their teams over time and how this has adapted. Angle 5 Rich looked more into the “grumbles” team members have, mainly with each other.
Top 10 Tools For Managing Your Social Media Accounts Attempting to juggle each and every one of your social media accounts can be tricky, scary, and time-consuming. For example, while you’re busy updating your Facebook status, you might have forgotten to favorite a tweet. Speaking of tweets, when is the best time to send one out to followers? Ugh. Thankfully, we live in a world and time where developers are rectifying that problem! But, that doesn’t mean there isn’t awesome software still available to manage all of your social media accounts. To make your life easier, are here the top 10 tools for managing your social media accounts. 10. Unlike other selections on this list, Crowdbooster focuses on gathering data from your Facebook and Twitter feeds. Other features include being able to analyze impressions, total reach, and engagement. Unfortunately, Crowdbooster does not offer a free option, but the lowest plan will only set you back $9 a month and allows up to 50,000 followers. 9. 8. 7. 6. 5. Buffer offers a short free trial period. 4. 3.
Empire Avenue | Expand, Engage, Evaluate Day 2 of #SAScon 2012 - My Write up It is the end of day 2 of SAScon and there were some fantastic sessions today. Since I got the speaking bit out of the way yesterday, I wanted to spend today taking notes, blogging and sharing some of the great tips, stats and action points that come out of the sessions. In this blog post you will find notes from the following sessions Keynote – TwitterHow Social Media and the Internet is changing the mediaLink buildingLocation – Adding it to the marketing mixThe psychology in search and socialUnderstanding the role of social in search Let’s get started…. Keynote – Twitter Speaker Bruce Daisley, Twitter It was a fantastic start to the day with Bruce Daisley, who talked a lot about keeping your marketing simple and easy to action and ensuring that you are truly committed to mobile. Interstices – “filling the gaps between things” The slides from this session can be downloaded here – Tinyurl.com/SAScon How Social Media is Changing the Internet Speakers Sarah James Gordon Sarah Link Building Martin Jon Matt
Over-Graph, Social Media Management Google Website Optimiser Moved to Google Analytics Content Experiments On Friday 1st June, Google announced the launch of Google Analytics Content Experiments, which allows elements of website optimisation testing from within the Google Analytics interface. With this new launch Google also announced that they will be closing Google Website Optimizer from 1st August 2012. This has caused a little concern amongst users of the tool as not all the features have been carried across to the new Google Analytics Content Experiments. So let’s take a look at this in more detail. Google Analytics Content Experiments allows advertisers to create and manage content testing within the GA interface to help you optimise for goals that you already have running in Google Analytics. This video talks you through the process in a little more detail: Features Not Yet Available With the tool being so new, I have looked at what features don’t appear to be included but this list may be expanded as we start to use the tool more frequently. Getting Started Summary
Les 4 Meilleurs Outils de Gestion de Réseaux Sociaux en 2015 Les entreprises averties utilisent les médias sociaux pour construire des relations avec leur audience basées sur la valeur, la confiance et la recommandation. Chaque jour, elles peuvent favoriser la loyauté en 140 caractères, créer une connexion émotionnelle avec leur dernière campagne auprès de 30 millions d’utilisateurs actifs en France et augmenter la préférence produit sous forme d’images au format carré ou paysage. Afin de gérer des relations en mode one-to-one, sur des plateformes de plus en plus nombreuses, 24h/24 ou sur plusieurs fuseaux horaires, les marques se tournent vers des outils de gestion de réseaux sociaux qui leur permettent de contrôler leur présence. Les résultats ont été obtenus par l’intermédiaire de G2 Crowd (données au 1er Septembre 2015), une plateforme d’évaluations de solutions B2B, basées sur les avis d’utilisateurs professionnels. Certaines solutions ne répondant pas à ces besoins ont été éliminées.
The Dos and Don’ts for Google’s New Disavow Links Tool For the first time in what might be ever, Google has followed Bing’s lead and announced a tool to disavow links. We asked (or demanded), and they listened! Cleverly named the Disavow Links tool, Google Webmaster Tools’ latest feature gives power back to webmasters and takes it away from spammers. Here are our tips for using the new Google Disavowinator™: Don’t disavow links unless you’ve carefully researched them What does that mean? Building a database of your current backlinks is your first step… and then there are about 19 other steps after that. Don’t use this as a short cut The disavowal tool is not a magic shortcut. Don’t disavow an entire domain unless you’re 100% sure every link on that domain is garbage This applies to the odd industry blog, news site, content site, etc. If the domain is filled with spammy content and other forms of web crap, go ahead. Don’t assume that all rankings issues can be fixed by disavowing links Be smart. Oh man, this would be a classic FAIL.