Klout Adds Blogger, Flickr, Instagram, Last.fm & Tumblr Klout just doubled the number of services it measures to determine your online influence, adding Blogger, Flickr, Instagram, Last.fm and Tumblr to its scoring system. The San Francisco-based startup, which is celebrating its three-year anniversary today, originally only took Twitter activity into consideration. Two years later, Klout added Facebook. But in June, it began factoring in LinkedIn. And within the past month, it integrated Foursquare and YouTube to its algorithm. "The networks we launched today were chosen to give the Klout score a more holistic view of influence," Klout CEO Joe Fernandez told Mashable. Klout will calculate your influence on these new networks based on the ways you drive actions among your online friends, followers or subscribers. "On Last.fm the amount of activity a user or listener generates on their profile will almost certainly be a factor," Fernandez said. SEE ALSO: Klout CEO Reveals Details About Foursquare Integration
Engagement Brand Advertising, Brand Engagement, Brand Awareness, Increase Purchase Intent, Engagement Advertising | SocialVibe.com zappos/visa 1. You will receive a $25 statement credit with this bonus offer. You will qualify for and receive your bonus after your first purchase. First purchase does not include using your Account for balance transfers or cash advances, or using any checks that access your Account. After qualifying, please allow 6 to 8 weeks for statement credit to post to your Account. To be eligible for this bonus offer, Account must be open and not in default at the time of fulfillment. 2. 3.
Fotos creativas para su perfil en Facebook El nuevo diseño de los perfiles de Facebook ha encendido la chispa creativa en los usuarios que queriendo aprovechar la nueva interfaz gráfica han creado diseños llamativos como este: Pues bien, usted no necesita ser ningún fotógrafo o diseñador experto para emular diseños como este. Facebooktiles es una aplicación en línea sencilla que facilita incluir una foto con este estilo. resolución. Al arrastrar la imagen el editor le mostrará un previo de cómo lucirá su imagen de perfil y usted podrá aumentar el tamaño o moverla para que quede ubicada como mejor le parezca. SocialVolt | Social Media Management Software Businesses wrestling with benefits of social media | Prairie Business Magazine | Grand Forks, ND As a business leader, you've probably wrestled with how your organization can benefit from search engine optimization, Facebook, Twitter, LinkedIn, blogs, and other online opportunities. So, what's the right answer? In fact, there is no single correct answer. The right combination of online tools is different for every business. Your current marketing plan requires a consistent long term commitment to spreading your message. Measurable results don’t happen overnight. Most brick and mortar businesses were built at least in part through proven traditional media: print, radio, television, outdoor. Now take a look at your message. Only after inspecting, improving and measuring the effectiveness of your foundational marketing, should you consider your digital options. Remember, most of the suggestions included above apply to social options as well foundational marketing. Consistency. Here's hoping all three find their way into your marketing foundation and social media plans. Tags: technology
Social CRM Simplified. | Turn Communities into Customers. Web 3.0 or Google+? It's All Semantics Marketers know better than most what a roiling sea of buzzwords and acronyms we traverse on our messaging and lead-generation campaigns in the digital marketing age. So keeping up with the latest, seemingly relevant terms, trends, and concepts can be practically a full-time job. Take “Web 3.0” for instance. It’s nearly impossible to find or nail down a singular, solid definition of the next wave of digital marketing. So at the risk of hearing boos and catcalls, let me employ another overused catchphrase to tell you the two things you need to know about it: 1) Yes, “Web 3.0” is yet another paradigm shift, BUT… 2) Only certain kinds of businesses will need to change strategy for it. Roundup: The Definition Derby Let’s get one thing out of the way: “Mobile” is not equivalent to Web 3.0, although it’s one catalyst that’s leading us toward it at breakneck speed. Back in 2006, New York Times journalist John Markoff coined the phrase “Web 3.0” to refer to: It’s All About the Data Well… yes and no.
Social Media Monitoring - Beevolve Social Networking Meets B2B Marketing | Marketing & Advertising > Marketing Techniques from AllBusiness Ed Buchholz found venture funding for his startup on Twitter. After releasing the first version of its forecasting and management tool for small businesses, 60mo, a 10-person startup in Cleveland, Ohio, needed to raise capital. Buchholz's first choice was Lightbank, a new fund in Chicago. Buchholz tried all the usual channels -- phone calls, emails, submitting through Lightbank's website -- but received no response. So he Tweeted, "Hey @Lightbank, we should chat sometime. Mid-westerners gotta stick together, yo." Someone from Lightbank responded immediately, setting up a meeting for two days later. "With email and phone, [a company] can ignore you, whereas with social media, when you publicly mention them, you're calling them out to some degree," says Buchholz. According to Social Media Examiner's 2011 Social Media Marketing Industry Report, 52.6 percent of B2B companies said they've been using social media for one year or longer, compared to 46.2 percent of consumer-facing companies.
Online News Clipping & Social Media Monitoring - CustomScoop 6 Tips for Launching a Product on Facebook Businesses rely on Facebook to increase brand awareness, build community and strengthen customer service (for starters). But how can companies effectively leverage Facebook to amplify new product launches? We spoke with some companies — large and small — that used Facebook to effectively introduce products to the marketplace and generate new sales. 1. Build a Targeted Audience To ensure that time spent online is time well spent, businesses must focus on building and cultivating a targeted audience. As sneakpeeq co-founder and president Henry Kim says, “We learned that if you get the right audience to share your product in the beginning — and getting this audience excited about your company is a giant step — you can do this with little money. A growing Facebook community is also an evolving community. 2. In addition to giving away a small number of golf balls, Nike Golf also offered a free shipping promotional code as a “consolation prize.” 3. Account for design restrictions. 4. 5. 6.
MutualMind 8 Tips for Healthcare & Pharmaceutical Companies on Facebook Pharmaceutical and health care companies have been understandably cautious about using social media for marketing purposes. While the FDA provides little concrete guidance, some social media marketing is permissible. Here are a few tips and best practices to consider if your health care company is embarking on a Facebook presence. 1. Is Your Product Consumer-Facing? Determine if your brand, drug or service is “consumer facing” — whether consumers are the ones making the purchase decisions. 2. People go to Facebook to socialize, not to "friend" Lipitor. 3. Once consumers voluntarily give their attention and visit the pharma companies’ Facebook pages, then pharma has the right to ask intelligent questions and listen to the feedback from the community. 4. Consumers are very savvy and have learned to sniff out marketing and “bad acting.” 5. Many brands have made forays into social media. 6. “Doing social media” does not mean placing display ads on social media sites like Facebook. 7. 8. 1.