TOP 10 DIGITAL MARKETING TRENDS Mobile marketing is the most employed tactics used by digital marketers, in 2015. Global mobile internet users are all set to outnumber the people accessing the web via traditional mediums, leaving no room of doubt about the potential promised by mobile marketing in the coming years. Every business, therefore, must include mobile marketing in their overall business promotion strategy. To help you make the most of your marcomm spend, in this post, we have unraveled some of the most sought marketing trends for 2015. Content Marketing In the realm of digital marketing, content was, is, and will always be – the king – and there are no two ways about it. We Make Brands Social Oracle Social Relationship Management delivers the first, unified solution for social monitoring, marketing, applications, engagement and analysis, and it fully integrates products from Vitrue including Publisher, Tabs, Shops, Games, Open Graph Object and Analytics.
Businesses wrestling with benefits of social media As a business leader, you've probably wrestled with how your organization can benefit from search engine optimization, Facebook, Twitter, LinkedIn, blogs, and other online opportunities. So, what's the right answer? In fact, there is no single correct answer. The right combination of online tools is different for every business. Buffer Jobs Hey there, For the past two and a half years, writing content has been the lifeblood of Buffer. Without content, there would probably be no Buffer today. Almost all of the first 100,000 users found Buffer through the articles we wrote and spread across the web. Our own blog is now the most important driver for our signups, sending over 1,000 referral visitors every day.
Digital Marketing Suite The Adobe USA site has been optimized for users within the United States. If you live outside the U.S., we recommend that you visit your local site for the most relevant information, including pricing, promotions, and local events. United States Web 3.0 or Google+? It's All Semantics Marketers know better than most what a roiling sea of buzzwords and acronyms we traverse on our messaging and lead-generation campaigns in the digital marketing age. So keeping up with the latest, seemingly relevant terms, trends, and concepts can be practically a full-time job. Take “Web 3.0” for instance. It’s nearly impossible to find or nail down a singular, solid definition of the next wave of digital marketing. So at the risk of hearing boos and catcalls, let me employ another overused catchphrase to tell you the two things you need to know about it:
Marketing Automation ROI Calculator Optimizing the marketing and sales funnel can have a measureable impact on top-line revenue. Use this calculator, based on Marketo standards, to calculate and optimize your Revenue Cycle. The Marketo Revenue Cycle methodology is used to make these calculations; it divides the marketing and sales process into the following main stages: All names to prospect Prospect to MQL MQL to SAL SAL to SQL SQL to Customer Marketing & Advertising > Marketing Techniques from AllBusiness Ed Buchholz found venture funding for his startup on Twitter. After releasing the first version of its forecasting and management tool for small businesses, 60mo, a 10-person startup in Cleveland, Ohio, needed to raise capital. Buchholz's first choice was Lightbank, a new fund in Chicago. Buchholz tried all the usual channels -- phone calls, emails, submitting through Lightbank's website -- but received no response. So he Tweeted, "Hey @Lightbank, we should chat sometime. Mid-westerners gotta stick together, yo."
Stuck on what to say? Online marketing simplified. - Checkerboard Web Design Often the biggest problem customers have with social media, and with search engine optimization (SEO) through blogging, is they don’t know what to say. Our local business starter pack is designed to give businesses a jump start into their SEO, social media and email marketing programs. We start with a simple content schedule centered around our clients’ daily routines. 6 Tips for Launching a Product on Facebook Businesses rely on Facebook to increase brand awareness, build community and strengthen customer service (for starters). But how can companies effectively leverage Facebook to amplify new product launches? We spoke with some companies — large and small — that used Facebook to effectively introduce products to the marketplace and generate new sales. 1. Build a Targeted Audience To ensure that time spent online is time well spent, businesses must focus on building and cultivating a targeted audience.
When is the best time to send emails? Pinpointing the best day and time to send a campaign is difficult because ideal sending times vary between industries and lists, and may also depend on the segment of a list you're sending to. We send around 200-300 million emails every day, so we've got a LOT of data. With lots of data, we can try to answer tough questions like this one. Enter the Email Genome Project. We scanned over a billion emails to identify general trends and help you determine the best time to send your campaign using our send time optimization tool.
8 Tips for Healthcare & Pharmaceutical Companies on Facebook Pharmaceutical and health care companies have been understandably cautious about using social media for marketing purposes. While the FDA provides little concrete guidance, some social media marketing is permissible. Here are a few tips and best practices to consider if your health care company is embarking on a Facebook presence. 1. Is Your Product Consumer-Facing? Determine if your brand, drug or service is “consumer facing” — whether consumers are the ones making the purchase decisions.
Which B2B Marketing Automation Features Actually Get Used? Here's Some Data. I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. That much is indisputable, but the next question seemed to call for some empirical data: Which features are used most often? Here’s where things got interesting. Searching through my trove of published reports, I found four recent surveys that asked this question.
Add Data, Common Sense to Your Social Media Marketing Strategy No matter your social media marketing strategy, we’ve all questioned its validity and viability. What we’re doing seems to be working, but how can we be sure? There are so many variables to track and consider that sorting it all out can make your brain hurt. While we can’t offer you a tried-and-true equation, we can offer you a few insights inspired by Argyle’s recent Data Driven Social Marketing webinar.