Top 10 Questions Businesses Asked Us About Facebook Marketing Despite the technical difficulties we experienced at our biggest webinar— The Science of Facebook Marketing —many of our attendees' questions didn’t revolve only around sound issues. We received a bunch of thoughtful inquiries about marketing on Facebook and wanted to share those with you! Here are our answers to the top 10 questions companies asked us about Facebook marketing: 1.What is the best way to drive interactions on your Facebook page? Takeaway: Think Content. 2. Takeaway: Stay in Touch Constantly. 3. Takeaway: Graphics Matter. 4.How often should you post your website content on your Facebook page? Takeaway: Don’t Be Sales-ey. 5. Takeaway: Build Your Reputation. 6. Takeaway: Test New Tabs. 7. Takeaway: Become an Industry Resource.
5 Ways to Clean Up Your Social Media Identity There’s an implicit pressure on social media enthusiasts to be connected in more than one way. It’s not enough to have a Facebook page, you need a Twitter account as well. What do you mean you’re not on LinkedIn? There is no requirement to spread your digital self thin, but many of us are still juggling more than one online profile (I’m currently balancing at least five). There are few hard and fast rules when navigating social media; a lot comes down to preference. 1. One of the best things you can do is to make sure your profiles are consistent. But what about your updates — how do you keep those consistent? Keep in mind that consistency doesn't mean repetition. 2. Put some forethought into what your want your digital reputation to be and build towards that. Different networks are better for different things — it helps to cater your posts based on the audience. Once you’ve decided your online name and brand, try to stick with it. 3. 4. 5. Final Words of Advice
What Kind of Online Editor Are You? - Matt Kinsman - Blogs Editorial Most editorial operations are approaching the Web today with a mix of scientific process and search engine voodoo. At b-to-b publisher Questex Media, manager of search Alison McPartland and her team have developed a strategy that includes defining key areas certain editors are good at, and trying to apply those lessons to other editors within the group. "We want to show the particular strength or weakness in each editor," says McPartland. "There are different ways to focus on how they're preparing content online and we want to highlight those differences. If someone is our top Optimization Editor, what is he or she doing that you could be doing?" Below are four benchmark classifications for online editors that McPartland and her group developed: Acquisition Expert: "We measure the amount of page views and unique views that a particular editor brought in regardless of source," says McPartland. Getting editors to focus on SEO was a bit of a challenge at first. By Matt Kinsman --
10 Fun Facebook Accessories The Internet's love affair with Facebook might hit a rough patch from time to time, but there's no denying that it's the social networking giant that keeps us connected to everyone and everything we like in one easy online platform. So, to celebrate all things FB, we've rounded up a selection of Facebook-themed real-life products, from witty tees to cool stationery (because someone is still sending snail mail) that you can nab now to show your love for online social networking in the offline world. 1. You probably shouldn't send this to your significant other (unless they have a great sense of humor), but you can't beat this witty birthday greeting card, especially for a fellow social networking enthusiast. Cost: $3.50 2. We love these tees that offer something different from the "you like this" message, which is so last year. Cost: £12.99 (approx $19.50) 3. Cost: From $13.95 4. Just genius, we love these Like and Dislike stamps that bring Facebook feelings into the real world. 5. 6. 7. 8.
Matrix: Challenges of the Social Technology Industry, July 2010 While the opportunities for social technologies to change the world, business, and our individual lives continue to unveil, it’s also key to focus in on the challenges that impact the industry. For many folks who have decided to invest in social technologies to improve their careers and business, it’s even more important to pay attention to these challenges. First of all, have the right mindset. The savvy person will realize this isn’t a list of gripes, but instead an opportunity list. Matrix: Challenges of the Social Technology Industry, July 2010 Edition How to Overcome These Challenges Taking on issues head on is a powerful way to take control over your own destiny. This is just a partial list, and you can feel free to leave a comment with what you see as the biggest challenges in this space, I’ve kicked off a discussion in Twitter, and you can see more folks add to the list of challenges, see the tag #SocialChallenge.
HOW TO: Better Serve the Social Media Customer Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. When it comes to social media for business, there's no one-size-fits-all strategy. For example, a new business or "first mover" may want to focus on establishing thought leadership, while a more mature business should aim for customer support. Below, we'll take a closer look at how each department can blend traditional and social media to drive business goals and collaborate on a seamless customer experience. Marketing Touchpoints Marketing and branding are no longer about massive media buys. Remember that your business needs to have as many touchpoints with your customers as possible, of which social media is just one: Sales Customer Service Product Intelligence and Design
Facebook For Higher Education Prank leaves Justin Bieber facing tour of North Korea 5 July 2010Last updated at 11:31 By Daniel Emery Technology reporter, BBC News It is highly unlikely Bieber would be given permission to enter North Korea Canadian singer Justin Bieber's has become the target of a viral campaign to send him to North Korea. A website polled users as to which country he should tour next, with no restrictions on the nations that could be voted on. There are now almost half a million votes to send the singer to the secretive communist nation. The contest, which ends at 0600 on 7 July, saw North Korea move from 24th to 1st place in less than two days. Many of the votes are thought to originate from imageboard website 4chan, which has built a reputation for triggering online viral campaigns. The voting site is not endorsed by Mr Bieber's record label. Given the fact that almost all citizens of North Korea are denied internet access and there are restrictive controls over all media, it is unlikely that any of the votes have actually come from within the country.
15 Informative Social Media Monitoring Tools 4 Steps for Managing Social Media Attention Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘Mashable‘ for a discount when registering. There have never been more things that call out for our attention: We have tweets to read, Facebook statuses to check, and now Google Buzz updates — not to mention text messages, e-mails, and cell phone calls. And the amount of data is growing each day. While this access to information has numerous benefits, learning to live and work skillfully amidst an active social media lifestyle is an art in itself — one that will be increasingly challenging in the years ahead. When we do not manage our social media life, our attention (the essential element for any task) gets more and more divided, and we end up constantly busy, but not very effective. Below are four lessons in staying sane and focused amidst an active social media lifestyle. 1.
HyperlocalBlogger David Beckham Jumps onto Yahoo Answers Football star David Beckham is set to answer questions from fans using Yahoo Answers, part of his new role as the company’s “Global Sports Ambassador” -– a deal that also requires Beckham to contribute commentary to Yahoo Sports during the World Cup. The live Q&A event takes place on July 14; until then, users are encouraged to ask their questions over on Yahoo Answers, where some 250+ answers to the query “what would you ask and why?” have already been submitted. The most interesting part, perhaps, is that the selected questions will come from 20 different countries. It would make sense for Yahoo to continue to add such events to Answers -– it’s one of their more successful social offerings.
Elgan: Why bookmarking is obsolete Opinion June 19, 2010 07:00 AM ET Computerworld - Since the Web first came online in 1991, it has grown and improved beyond anyone's predictions. Unlike the gray background, mono-spaced text and ugly graphics on the Web in those early years, today's Web is rich with video, interactive applications and other useful and distracting goodies. But even after all these years, the way we find, navigate and save content on the Web works pretty much like it always did. But now there's a conspicuously innovative new option. The service is functionally similar in some ways to social bookmarking sites, but its core function is "curation," which Wikipedia defines as the "selection, preservation, maintenance, and collection and archiving of digital assets." Described by one blogger as a social bookmarking tool based on "Six Degrees of Kevin Bacon," Pearltrees looks a bit like Google's "Wonder Wheel," but it isn't used the same way. The Pearltrees interface is appealing and intuitive to use.