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Gestion de crise: des exemples de "community management" réussis

Gestion de crise: des exemples de "community management" réussis

http://www.journaldunet.com/ebusiness/expert/52660/gestion-de-crise--des-exemples-de--community-management--reussis.shtml

Related:  Stratégie EditoCommunity ManagementGestion de crise 2.0

Ads Disguised as Content Mislead, Annoy Content marketing is a hot topic among both business-to-consumer and business-to-business marketers, who are using it to generate brand awareness, create an impression of industry thought leadership and engender loyalty among current and future customers. But with the fluid nature of online ad formats and tactics, along with the ever-present problem of bad actors hoping for unearned clicks, some consumers may start pushing back at the blurry line between advertising and “real” content. An October survey by social and mobile advertising solutions provider MediaBrix found that 86% of US internet users had been misled by videos that appeared to be content but turned out to be sponsored ads. Nearly as many, 85%, said that when they encountered such video ads it either changed their opinion of the brand for the worse or had no effect—in either case, disguising a video ad as content isn’t winning over many consumers.

Facebook to advertisers: clicks are meaningless and here’s the proof Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif. Request an invitation. Advertisers who judge the success of their online campaigns on click-through rates are doing it wrong, Facebook head of measurement and insights Brad Smallwood told attendees of IAB MIXX, an ad-focused conference taking place in New York. The social network now insists that the impression, not the click, is what matters, meaning that online ad campaigns should be designed and judged more like traditional television spots. The assertion comes from a Facebook study conducted with Datalogix, a partner helping the company make the connection between online ads and in-store purchases for its advertisers.

Delivering Brand goals with Social media marketing Case Studies We have been catering to Social media , brand monitoring , Search engine optimization (SEO) integrated and lead generation campaigns across Industries for the past few years now. We are a digital marketing agency with a simple goal: Based on our experiences, we thought of putting together some of our most recent campaign Please feel free to share your comments, views or queries with us here. Few months ago, we successfully reached yet another social media target for one of our client brands, for whom we design brand marketing social media campaigns . Social media marketing campaign for:

Time Is On Your Side Did you see those silly cats on Tumblr, that breaking news on Twitter, and those photos of your friend’s kids on Facebook? Different social networks have their own distinct personalities. Bitly links are shared across all social networking services, giving us a unique viewpoint on how these networks differ. We track metrics like the main type of content being shared on a network, the geographic locations of the people sharing and viewing the content, and how the popularity of the network has risen and fallen compared to other networks. Studying the differences between these networks leads us to interesting insights, for example, did you know that the half-life of a link on Twitter is 2.8 hours?

Converged Media: Maximizing Consumer Engagement in a Digital World Businesses have probably heard a lot more about “converged media” recently. Though not a new term, its role in digital marketing is a new concept for many marketers that presents opportunities, challenges, and questions. So what does it mean and how should it impact digital marketing strategies for retailers, home service providers, financial institutions, and other businesses? The simplest explanation is that “converged media” represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap, but before a business or brand can capitalize, they must understand the three media types which combine to create “converged”: Paid and owned media are fairly well understood by most businesses, but earned media can be a more difficult concept to grasp and perfect.

25 Must-Follow Socially Engaging Brands in the New Year One of the top cited goals by brands in social media is engagement. Interacting and inspiring engagement with social users impacts business by building brand awareness and word of mouth, creating better customer experiences, converting in meaningful ways and increasing customer loyalty. While there’s no “one social size fits all” approach, it’s always worth noting what successful brands are doing to pave the way in social media. These 25 brands – curated from multiple industries, social networks and approaches to engagement, listed in no particular order illustrate the multiple strategies and tactics that might give you ideas on how grow and mature your own social engagement. 1. Volunteer Match

Presentations & Whitepapers PresentationApr. 9, 2014 | Share Trends Shaping Local Search in 2014 In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Reverse Engineering Facebook EdgeRank - Beyond the Theory Everyone is talking about the theory of Facebook EdgeRank, but are their assumptions actually true. We are about to find out! Shared By Plus Subscriber Avinash Kaushik 70+ epic social media case studies, stats, blog posts and more At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other. To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure.

13 Tips to Combine Photos and Social Media for Greater Exposure Are you looking for new ways to help your business stand out with social media? Are you wondering why Pinterest is so popular? The answer is pictures! Photos are the perfect social media marketing tool for small- and medium-sized businesses. Why Use Photos? The new Twitter Ads center Today, we’re excited to share some changes we’ve made to the Twitter Ads center. Based on feedback from our advertisers, we’ve created a revamped experience that improves campaign reporting, provides more visibility into campaign performance, analytics and spend, and also makes it easier to manage campaigns in real time. A major focus of ours is improving campaign analytics. With this in mind, we are now reporting all engagements that Promoted Tweets receive — not just engagements that advertisers pay for, but earned media as well.

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