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Color + Design Blog by COLOURlovers Marketing, using illustrations, is more powerful than using text, which most people don't read. After all, they say that 'a picture is worth a thousand words.' A marketing illustration needs to have a strong message to the intended market to make an impact. No smooth illustrations Illustrations use more drawings than from just the imagination. Use of the wrong file format Well, one would conclude that it's not worth spending a whole day designing a logo for a client and creating the best resolution only to download it in the wrong format. Using the wrong colors Colors are very crucial in marketing illustrations. Not using swatches While most young illustrators will try to build their own swatches to remain unique, this can use up most of your time and never achieve the best quality. Poor cropping It's one of the popular mistakes young marketing illustrators make. Conclusion Illustrations are used in more than marketing setups and all need great creativity.