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Tim Brown urges designers to think big

Tim Brown urges designers to think big

http://www.youtube.com/watch?v=UAinLaT42xY

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IBM's French R&D lab is paving the way for their new mobile-focused business When people think about the most dominant tech giants today, many often overlook the granddaddy of them all, IBM. Having evolved profoundly since its founding over 100 years ago and grown into to 430k employee-strong, $100 billion/yr company, IBM continues to be a tech powerhouse, particularly in enterprise products and services (e.g. social enterprise, cloud computing, enterprise mobility services, systems and services, etc). Despite their mega-size, innovation continues to be at the heart of IBM’s goal to “make the world a smarter place”. They’re continuously developing new technologies, products and services and which is illustrated by the fact that they’ve been #1 in terms of US patents filings for the last 20+ years. In order to drive this continuous innovation, IBM looks both externally (130+ acquisitions completed since 2000) and internally, via such activities as with a network of Innovation Labs around the globe. Forging a deeper link with the startup ecosystem

Creative Difference Where should you focus to make your company more innovative, adaptive, and creatively competitive? We created a tool to help you assess your organization. We call it Creative Difference. Creativity is essential to compete in modern markets. Companies like Apple, IKEA, and Google work hard to develop the culture, processes, and habits that drive their success. What is your reason to boost creativity? Letter from the UK: Design-Led User Documentation Visma Software has invited me to speak at their developer conference, which is being held at the end of March in Latvia. I’ll be talking about how some major software companies are rethinking their approach to user documentation. This approach could be called “design-led documentation.” For example, IBM is introducing a design-led approach to software design. Talking to a technical writer I know at IBM UK, I understand this design-led approach includes how they’ll be designing the user documentation.

A Very Useful Work of Fiction – Mental Models in Design Mental models play an important role in Human-Computer Interaction (HCI) and interaction design. They relate to the way that a user perceives the world around them and are based in belief as opposed to being a factual concept. However, if you can understand your users mental models you can simulate these models within your designs to make them more usable and intuitive. Mental models are an artefact of belief. They are the beliefs that a user holds about any given system or interaction. In most instances, the belief will – to a certain extent – resemble the real life model.

The Invisible Beauty of Wireless Networks Humans can only see a small patch of the electromagnetic spectrum – a mere 310nm range. Other animals can see into the ultraviolet and infrared, but none can see the wavelengths used for wireless networks. Imagine if we could. Luis Hernan has given us a vision of what that might be like. Domestic Folklore, or Washing Machines for Men A selection of the Ginetex Textile Care Labels BERG announced Cloudwash this week, a very smart (in both senses of the word) prototype that uses their Devshield to turn a regular washing machine into a connected washing machine. Washes can be scheduled and programmed from your phone, and – on pressing a button – you can order laundry detergent directly from Amazon.

7 of the Best Value Proposition Examples We’ve Ever Seen Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset. Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!

User don’t hate change. They hate you. — Design + Startups Recently, more than the color of the leaves on the trees has been changing. Everyone seems to be redesigning. Apple’s OS7, Slate, new features on Twitter, Google, the Yahoo logo (and much of Yahoo) — even my kid’s school website. And users are angry, annoyed, exhausted, eye-rolling… not delighted. How To Create A Useful Value Proposition w/ Examples Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion optimization advice, “test your value proposition” would be it. [Tweet It!]

What happens when placeholder text doesn’t get replaced by Rian on 24 February 2014 One of the many things I do that proves that I need to get out more is collect examples of placeholder text that ends up in a final interface. But I’ve also noticed that the issue happens more and more in the offline world as well. As I looked through my folder this morning I realized that, in the interest of science, I should post some of my favorites here. If you have any other good examples, please let me know! Let’s start with a very common one. 26 Value Proposition Examples That Convert Visitors The only resource you need to create an irresistible value proposition like WordPress, Stripe, and Airbnb. Nov 30th, 2015 by David Khim Imagine you’re trying to plan a vacation, but realize there’s too much work that goes into researching the best vacation spot, what hotel to stay in, where to go sightseeing, and so on. So you decide to look for a service to help you plan out your vacation. You search Google for “vacation planning services” and find these two websites: Which one makes you want to learn more about their services?

How Hong Kong's endangered neon signs are made: Shanghaiist "The Making of Neon Signs" is a short documentary presenting a visual history of how the famous neon lights in mainland China and Hong Kong are made, including captivating interviews with some of the oldest producers of neon signs in Hong Kong. Artisans producing the signs in Hong Kong have seen a decline in businesses in the past 20 years, after the boom in the 1980s. As thousands of neon signs disappear each year from the streets of Hong Kong, so do their makers.

International Year of Light 2015 - European Physical Society (EPS) On 20 December 2013, The United Nations (UN) General Assembly 68th Session proclaimed 2015 as the International Year of Light and Light-based Technologies (IYL 2015). This International Year has been the initiative of a large consortium of scientific bodies together with UNESCO, and will bring together many different stakeholders including scientific societies and unions, educational institutions, technology platforms, non-profit organizations and private sector partners. In proclaiming an International Year focusing on the topic of light science and its applications, the United Nations has recognized the importance of raising global awareness about how light-based technologies promote sustainable development and provide solutions to global challenges in energy, education, agriculture and health. Light plays a vital role in our daily lives and is an imperative cross-cutting discipline of science in the 21st century. A selection of resources is available through the links to the left.

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