IBM's French R&D lab is paving the way for their new mobile-focused business When people think about the most dominant tech giants today, many often overlook the granddaddy of them all, IBM. Having evolved profoundly since its founding over 100 years ago and grown into to 430k employee-strong, $100 billion/yr company, IBM continues to be a tech powerhouse, particularly in enterprise products and services (e.g. social enterprise, cloud computing, enterprise mobility services, systems and services, etc). Despite their mega-size, innovation continues to be at the heart of IBM’s goal to “make the world a smarter place”. They’re continuously developing new technologies, products and services and which is illustrated by the fact that they’ve been #1 in terms of US patents filings for the last 20+ years. In order to drive this continuous innovation, IBM looks both externally (130+ acquisitions completed since 2000) and internally, via such activities as with a network of Innovation Labs around the globe. Forging a deeper link with the startup ecosystem
OpenIDEO IDEO | A Design and Innovation Consulting Firm PLEO design - TEDxKraków | service design Zespół Projekt powstał w ścisłej współpracy z fantastycznym zespołem organizatorów i wolontariuszy TEDxKraków. Interdyscyplinarność i duże zaangażowanie uczestników procesu projektowego umożliwiły opracowanie adekwatnych i możliwych do wdrożenia rozwiązań. Metodyka Projekt został opracowany w oparciu o metodykę Service Design Thinking. Insighty W fazie eksplorowania nastawiliśmy się na zebranie możliwie największej ilości informacji istotnych z punktu widzenia projektu. Głównymi celami jakie postawiliśmy sobie podczas gromadzenia insightów, było zidentyfikowanie: silnych i słabych stron przedsięwzięcia wszystkich zagrożeń i szans okazji do drobnych usprawnień i innowacji punktów styku uczestników z konferencją poszczególnych faz przed, w trakcie i po konferencji
Letter from the UK: Design-Led User Documentation Visma Software has invited me to speak at their developer conference, which is being held at the end of March in Latvia. I’ll be talking about how some major software companies are rethinking their approach to user documentation. This approach could be called “design-led documentation.” For example, IBM is introducing a design-led approach to software design. Talking to a technical writer I know at IBM UK, I understand this design-led approach includes how they’ll be designing the user documentation. So what is meant by a design-led approach? “IBM Design Thinking is a broad, ambitious new approach to re-imagining how we design our products and solutions. … Quite simply, our goal—on a scale unmatched in the industry—is to modernize enterprise software for today’s user who demands great design everywhere, at home and at work.” In Roman times, Vitruvius stated design had three pillars: functionality (aka usability), robustness, and emotion (it needed to be pleasing). What do you think?
IDEO | Creative Difference Where should you focus to make your company more innovative, adaptive, and creatively competitive? We created a tool to help you assess your organization. We call it Creative Difference. Creativity is essential to compete in modern markets. Companies like Apple, IKEA, and Google work hard to develop the culture, processes, and habits that drive their success. What is your reason to boost creativity? Adopting a mindset that challenges the status quo can lead to creative breakthroughs and keep your company in the driving seat. Looking out and tuning in to shifts in your industry will give you the foresight to prepare and adapt. Guiding the ingenuity of employees across all departments can uncover operational improvements in every corner of your company. When taken together, these capabilities add up to Creative Competitiveness. It’s what IDEO has spent 25 years observing, practicing, and perfecting with companies like Nike, Procter & Gamble, and IKEA.
Schools Stuffed Giraffe Shows What Customer Service Is All About | Huffington Post Most people have experienced outstanding customer service in one form or another — an attentive server at a restaurant or a retail store employee who goes the extra mile. A thriving industry comprised of consultants dedicated to training companies how to adopt exemplary customer service has blossomed over the past couple decades. For example, The Walt Disney Company Institute will help bring some of that “Disney magic” to your business. At my company, we’ve always pushed our employees to go the extra mile for clients because the ripple effects of terrific customer service extend beyond mere satisfaction and retention. Hotel chain Ritz-Carlton has a storied reputation for great customer service. Recently, my family and I experienced the Ritz-Carlton signature customer service in a way that will be talked about in our family and at my company for many years to come. “Joshie is fine,” I said. That very night, the Ritz-Carlton called to tell us they had Joshie. (Stuffed and real)...
Domestic Folklore, or Washing Machines for Men | fabric of things A selection of the Ginetex Textile Care Labels BERG announced Cloudwash this week, a very smart (in both senses of the word) prototype that uses their Devshield to turn a regular washing machine into a connected washing machine. Washes can be scheduled and programmed from your phone, and – on pressing a button – you can order laundry detergent directly from Amazon. And it does this in an interesting way. It is, in other words, a washing machine for men. And this is both intriguing and discomforting because, in case you hadn’t noticed, Laundry is a Feminist Issue. Why can’t men learn how to use washing machines? Now I realise this is sort of crass. Or perhaps it means that women’s reluctance to do handwashing has forced them to overcome persistently bad industrial design, because the alternative is just too boring and time-consuming to countenance. Secret Language of Domesticity Like it or not, there’s a Secret Language of Domesticity. None of this is romantic. Domestic Futures Like this:
A Very Useful Work of Fiction – Mental Models in Design | Interaction Design Foundation Mental models play an important role in Human-Computer Interaction (HCI) and interaction design. They relate to the way that a user perceives the world around them and are based in belief as opposed to being a factual concept. However, if you can understand your users mental models you can simulate these models within your designs to make them more usable and intuitive. Mental models are an artefact of belief. They are the beliefs that a user holds about any given system or interaction. In most instances, the belief will – to a certain extent – resemble the real life model. Designers can tap into users mental models so that their products communicate their function through their form. It is worth noting that a mental model is not a static creation. The concept of mental models comes from the Scottish psychologist, Kenneth Craik’s, book “The Nature of Exploration.” The Mental Model Rule of Thumb Author/Copyright holder: Nathanael Crawford. Confused Mental Models The Take Away References
Companies User don’t hate change. They hate you. — Design + Startups Recently, more than the color of the leaves on the trees has been changing. Everyone seems to be redesigning. Apple’s OS7, Slate, new features on Twitter, Google, the Yahoo logo (and much of Yahoo) — even my kid’s school website. And users are angry, annoyed, exhausted, eye-rolling… not delighted. And so the usual comment comes: users hate change. Now this is a funny comment, considering that the entire silicon valley has been built on the fact that users like change so much they pay for it. What’s not being said is Users don’t hate change. In Eager Sellers and Stoney Buyers, John Gournville points out that getting consumers to adopt a new product is incredibly difficult “First, people evaluate the attractiveness of an alternative based not on its objective, or actual, value but on its subjective, or perceived, value. Fourth, and most important, losses have a far greater impact on people than similarly sized gains, a phenomenon that Kahneman and Tversky called “loss aversion.”
7 of the Best Value Proposition Examples We’ve Ever Seen Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset. Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all! In today’s post, we’ll be looking at seven of the best unique value proposition examples we’ve come across. 7. Few tech companies are as polarizing or widely criticized as Uber. One thing Uber most definitely does right, however, is its unique value proposition. Without explicitly saying so, Uber expertly highlights everything that sucks about taking a traditional taxi and points out how its service is superior. Want more value from your PPC? 6. 5. 4. 3. 2. 1.