5 Tips for Talking About Politics on Social Media Sometimes when we talk about things we're passionate about, conversations can get heated. One topic to tread carefully with is politics, especially when it comes to social media. The third and final U.S. presidential debate is tonight in Boca Raton, Fla. But before you take to Twitter or Facebook to share your opinions about the candidates and what they say, stop and ask yourself this: Would I say this to a client or business partner? It's easy to forget that what's said over social media is visible to everyone, and can turn out to be embarrassing or even disastrous for your brand. If the leadership at your company feels strongly about publicly supporting a candidate over social media, do so with a simple statement such as, "Acme Rocket Company is proud to support Wiley Coyote for president, we look forward to the future." Related: What You Can Learn from Celebrities About Social Media 1. 2. 3. Related: 5 Tips for Using Social Media as a Customer Service Tool 4. 5.
The Facebook & YouTube Love Affair: 7 Simple Facebook Hacks to Get Massive Views & Exposure on YouTube As an avid fan for sharing your message with video, I always recommend YouTube as ideal platform-or virtual stage for distributing your video content and building your community online. But there’s nothing worse than creating a fantastic video, uploading it to YouTube and seeing only seven views. To breathe life into our videos, we need to bring our content to the platforms where our audience is already hanging out. Fortunately for us, YouTube seems to play well with all the other social networking sites. And Facebook is no exception. When it comes to marketing your business on Facebook, Amy is the expert! Let’s begin… 1. To integrate your YouTube Channel and your Facebook account more easily, you can “connect” your Facebook profile to your YouTube Channel. To enable your “Social Sharing,” log in to your YouTube Channel, head on over to “Account Setting” and select the “Sharing” option. Note: If you are looking for even more automated sharing tools, check out IFFT.com 2. 3. 4. 5. 6. 7.
Mark Zuckerberg on Facebook's Early Days - Mike Isaac - Social Asa Mathat / AllThingsD.com Like any young start-up, the early days of Facebook were thin and scrappy. Its very first server back in 2004 cost $85 to rent. They didn’t spend more than they had in the bank. They were small, tight and still had everything to prove. To do that, CEO Mark Zuckerberg said, the company needed to test its mettle against its existing competitors. “We first went to schools that were hardest to succeed at,” Zuckerberg said on Saturday morning, kicking off the Y Combinator Startup School event in Palo Alto, California. Zuckerberg spoke to a packed house in the Stanford Memorial Hall auditorium, with an audience mostly composed of twentysomethings, the veritable next wave of young Silicon Valley entrepreneurs. So if you’ll hearken back to 2004, Facebook’s first days were limited to college students alone, those who had verified university email addresses.
EdgeRank: Doing the Right Things Doesn't Solve the Bigger Issue UPDATE: Hugh Briss of Social Identities has started a petition at change.org asking Facebook to make EdgeRank an option. You can read it (and sign it, if you're so inclined) here. Posts have been flying from Facebook Page owners recently encouraging fans to create interest lists, click 'show in news feed', and interact frequently with posts to ensure that the Page’s posts show in user’s news feeds. While these are options, they don't solve the bigger issue. That bigger issue is EdgeRank and the fact that an algorithm decides what content is important to you - not you. One of the most important determining factors in posts being seen in the news feed is the interaction between users and Page content. For instance, in my own personal news feed, there are Pages that I interact with on a regular basis, yet their posts don’t always show up in my news feed. SEE ALSO: Dear Mark Zuckerberg, Can We Talk? Why these ‘fixes’ don’t always work: So what is the answer? What do you think is the answer?
10 Creative Ways to Use Instagram for Business Nowadays ordinary people usually use Instagram for … photographing their food and cats! And not all businessmen understand that Instagram is not just a “cool” app, but also a unique opportunity for business. Besides today, the visual information better meets our needs. If you take anything away from this article then take this: do not make your pictures boring. In this article, you’ll learn… Why you should use Instagram for business10 creative ideas of how to do it 1 – Show the viewer your products Do not make them adverts. Referring to the experience of the “great”. 155-year-old fashion house Burberry has always moved with the times in terms of social media. 2 – Show the viewer how your products are made If you have a sowing factory, you could show time delay pictures of the product being made. Starbucks company one of the first began to use the service to share photos and today has more than 200,000 followers. 3 – Introduce your viewer to your workplace Don’t be boring about it though.
4 Tips to Evangelize Your Brand on Facebook Are you looking to stand out on Facebook? Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised. She saw one of her company’s door designs in a photo post from home superstore Lowe’s. Unfortunately it was as the winner of the Lowe’s Ugly Door Sweepstakes. The winner of the Lowe's Ugly Door Sweepstakes. “They call that ugly?” Crestview is a small door manufacturer specializing in mid-century modern architecture. Due to a savvy Facebook strategy that plays to its strengths, Crestview was perfectly poised to take advantage of the opportunity to play David to Lowe’s Goliath, and increased its reach more than four-fold over the course of the week in the process. Organization: Crestview Doors Social Media Handles & Stats: Website: Crestview DoorsFacebook — 4,795 fansTwitter — 1,021 followersYouTube — 28,788 viewsFlickr Highlights: Evans responded with a succinct post in reply: “Dear Lowe’s Ugly Door Sweepstakes. #1: Get Personal #2: Get Visual
Salesforce.com grows social capabilities with 20 partners Building on its acquisition of Radian6 and Buddy Media, Salesforce.com today announced that its Marketing Cloud has expanded to include 20 of the most current social analytics vendors, with the most additions including Trendspottr, LeadSift, Bitext, Caterva, EpiAnalytics and LingaSys. At Cloudforce 2012, a company event held in New York City, Salesforce.com noted a recent McKinsey Global Institute report that found relying on brand recognition can increase a company’s margins by as much as 60 percent by using social technologies to connect with customers and to generate sharper consumer insights. Michael Lazerow, chief marketing officer of Salesforce Marketing Cloud, said Salesforce.com provided the tools to make that happen. “150 million social conversations are happening every day, and now companies are truly able to take social insight and turn it into action by focusing on the conversations that matter,” he said. Hat tip to ZDNet. Related links: Salesforce – press release
How to Use Facebook Targeted Posts to Improve Your Facebook Engagement Are you looking for creative ways to improve your Facebook engagement? By narrowing the people who see your posts, you can actually get more engagement. It sounds counterintuitive, but it works when done right. What Are Facebook Targeted Posts? As you may know, Facebook recently introduced a limited rollout of Enhanced Page Post Targeting. At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case. Previously you had some control over who sees your posts by clicking on the Public button beneath your post. This feature is now expanded with Enhanced Page Post Targeting. The previous targeting allowed you to select a language or a location. Not too many options in the previous targeting. Now you can target your posts by a wider range of options including: So far, Facebook has not added precise interests or other types of targeting that are available in Facebook Ads. If you have enhanced targeting, you will see a cross-hairs icon.
Teen Takes Educators to Twitter School Fifteen-year-old Adora Svitak knows students nowadays "live, work and play" social media. "We're used to the characteristics of social media: participation, connection, instant gratification," she tells Mashable, "and when school doesn't offer the same, it's easy to tune out." To help more educators learn about the benefits of using social media in the classroom, Adora recently taught nearly 3,000 teachers, principals and administrators how to implement Twitter and Facebook into their lives. "The speech was successful in that a lot of new people joined Twitter and learned how to start a Facebook page for a class or school group," Adora said about her collaborative keynote presentation at the Advancing Improvement in Education Conference in Austin this month. The first-time Twitter users learned how to sign up, tweet and weave in hashtags — pushing thankful messages to Adora during her demonstration: @adorasv So happy that u got everyone using Twitter today.
Reaching the Right Audience More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his or her Facebook profile is targetable: age, gender, relationship status, location, interests, level of education, and more. These capabilities allow you to reach customers at a much deeper and more customized level. Don’t Oversimplify Overlooking or oversimplifying your targeting approach limits the kind of success you can have. So with all the possibilities, where does one begin? Although testing is extremely important, it’s also important to think about testing strategically. Identify What You Want To Learn So, decide in advance what you want to know. Once you’ve decided on your strategy, you can start to execute. Unless you’re working with a very small target age range, it may not be possible to test individual ages, so bucket ages into groups of five to ten years. The next targeting element to add is keywords. At the same time, don’t get boxed in.
Facebook Inspires Young Voters to Take Action [INFOGRAPHIC] As election day approaches, you might be getting sick of the political bickering in your News Feed. You can try to fight it, but political participation on social media is contagious. Since 2004, politicians like Howard Dean and Ron Paul have been using social and new media to advance their causes and put themselves in front of younger voters who aren't just tech-savvy, they're tech-centric. Facebook and Twitter are powerful tools for spreading information and news, as Barack Obama used to his advantage in his 2008 bid for the presidency. But Facebook can do more than just familiarize voters with a candidate or let them "Like" a campaign page. SEE ALSO: Social Is the Secret Weapon in Local Politics A study out of the University of California found that social messages functioned as highly effective reminders to vote. Check out this infographic from Online College Courses to learn more about the way social media and politics are merging in 2012. Image courtesy of iStockphoto, gunnar3000
9 Facebook Marketing Tips to Improve Engagement Need some Facebook marketing inspiration? Here are nine Facebook pages using some great techniques for more engagement. Keep reading for some awesome tips from businesses of all sizes. #1: Get Personal Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. Your community wants to get to know you and wants to be able to relate to you and your company. You can tell them what you had for lunch. Personal cover photo with his podcast setup and a picture of his son. #2: Use Pictures No doubt you’ve heard the visual marketing drumbeat, and it’s all true. Home Depot uses pictures very well by engaging their fans with project ideas, posts featuring employees and a fun game to guess the product. Home Depot gets engagement with their fans by making them guess the product. Home Depot features their employees. #3: Run a Contest Facebook Contests are a great way to bring some fun to your Facebook page. #4: Have Fun #5: Showcase a Cause
12 Tips to Write Enticing Blog Posts 222 Flares Twitter 168 Facebook 33 Google+ 1 StumbleUpon 2 LinkedIn 18 inShare18 Pin It Share 0 Reddit 0 222 Flares × Do you attract readers? This is the question for bloggers. Or you don’t. You can write enticing blog posts. Failures are impatient. Take each tip. You likely go through all sorts of stages: rushing to post, rushing to monetize, slowing down, posting, but never networking. I know this: when I patiently follow these tips, I rock. How can you write enticing blog posts? Meaning always do your best. Intend to write a better blog post than yesterday. This practice opens many doors. Make money online through a variety of different approaches. Ouch. Certainly not to a good blog post. Suspend your judgment on this one. You will write to express and help, and receive money, not to hit some mythical word count. Write your best quality blog post as frequently as possible. Do your best following Tip 1. OK, then write good stuff persistently. If you are a blogger daily is the way to go.
How to Create Custom Tabs for Facebook Business Pages Facebook business pages just went through quite a change with the release of the new page design that includes the addition of Timeline. But that also means your old way of customizing page tabs -- the tabs you could use to pull in your own custom content alongside the standard tabs like "Photos" and "Likes" -- has changed. These tabs are important for your social media marketing, because they let you create a much richer user experience on Facebook and control the content that your followers see when they visit your page. So, with the new layout, how do you create your own custom Facebook tabs? Wait, Where Do Tabs Exist on the New Facebook Page Layout? Before we get started, let's make sure we're all on the same page about where tabs now exist since the layout is still new to many. Alright, now that we've got that out of the way, let's start customizing! Step 1: Log In as a Facebook Developer Visit Step 2: Create and Name Your New App